Google Shopping Campaigns Get Extended To YouTube It’s getting to that time of year, isn’t it? Michael Bublé wakes up from his cave. Mariah pats her golden goose. The Christmas ads start rolling. Which, if we're honest, is probably a waste of time and money, since no brand has yet to top Robert Dyas’s 2015 …
Adobe Launches Free AI-powered Photoshop Camera App Most people working in marketing communications roles have, at some point, used Adobe’s Photoshop. Or, at minimum, if you haven’t used for work, you may have used to touch up personal photos. Perhaps editing out drunk bogans from your classy Melbourne Cup “Birdcage” photos. However, all editing tools, …
Abode Photoshop Supercharges Phone Cameras With Latest App Launch Read More »
Messenger API Update Sees Improved Engagement Features Facebook has introduced three new features for Messenger designed to help brands stimulate better interactions with their customers on the platform. “Icebreakers” to encourage and expand discussions via Messenger Improved conversation tagging and reactions Simplifying integrating Messenger ads with apps Of the three new features, the “Icebreakers” are …
Brands Get New “Ice-Breakers” For Facebook Messenger Read More »
Multiple Text Optimization Launches In Facebook Ads Manager Facebook is this week rolling out a new responsive ad feature known as Multiple Text Optimization. As per the screen-shot above, the new feature allows advertisers to create several versions of headlines, ad copy and descriptions for ads. Facebook’s ad delivery system then dynamically serves up the …
Google's "BERT" Update Will Impact 1 in 10 Search Queries Google has announced its most important search update in almost five years, BERT. BERT stands for Bidirectional Encoder Representations from Transformers. According to Google, BERT helps better understand the nuances and context of words in searches, enabling Google to better match those queries with more …
LinkedIn Launches Events Hub For Face-to-face Networking After 15 years of trying to convince that world that “networking on the interweb was the future”, LinkedIn has finally thrown in the towel and launched an offline event offering. Computers are good, I suppose, but you can’t beat the real thing. LinkedIn Events is now live worldwide …
LinkedIn Takes Networking Offline With New Events Offering Read More »
Google Search Beta Will Capture Leads Directly From Results Page Google is testing a new way for businesses to capture customer information with lead form extensions for Google Ads. The new beta functions very similarly to Facebook Lead Ads, in that Searchers can submit their information directly from the search ad. See image above via …
Google Takes On Facebook With New Lead Gen Campaigns Read More »
Reports Claim Organic Reach Is Shifting To Mimic Ad Reporting According to reports circulating over the weekend, Facebook is expected to introduce changes imminently to how organic reach is calculated. The changes were first announced by social media expert, Matt Navarra, who claimed that the changes would be going live between 17th – 28th October. …
New Group Ads Trial Acts As Extension Of News Feed Ads It was always going to happen, wasn’t it? Wherever the attention shifts ads follow. Facebook is reportedly trying out ad placements it the Groups tab, where users can view content from all the Groups they belong to, according to Ad Week. The test includes …
Social Media Now Accounts For 13% Of Global Adspend Global social media ad spend will grow 20% this year, reaching $84 billion, according to Zenith, a media agency. According to Zenith’s data, social media advertising will account for 13% of total global ad spend, overtaking newspaper and magazine investment. Advertisers’ combined expenditure on newspapers and magazines …