LinkedIn Expands Video Offering With New Live-streaming Feature LinkedIn finally joins the live video craze with the launch of LinkedIn Live. “Video is the fastest growing format on our platform right now, and the one most likely to get people talking,” says Pete Davies, the director of product management at LinkedIn, in an interview with […]
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Analysing Google Search Ads Just Got Easier and Better To help Google advertisers get a better sense of their search performance, Google has announced the launch of Click Share for Search. Click share is the estimated share of all achievable clicks that an advertiser has received. Marketers can use the click share metric to understand where
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YouTube Testing New Organic Reach Driver YouTube is expanding the test of its “Explore” feature, a new discovery tool it first introduced as an experiment within its iPhone app last year. The Explore feature, initially popularised by Instagram, seems to be the latest must-have tool for the major social players. Launched on Instagram back in
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Twitter finally reveals 126 million daily users, 60 million less than Snapchat Twitter has finally revealed its daily active user levels, and it’s a lot smaller than many in industry might have anticipated at 126 million. Its share price dropped 10% on the news. The fact Twitter has held back on its daily active usage
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Facebook's Latest 'Cash Money' Community Summit Updates Facebook introduced paid subscriptions for Groups mid-2018, and it has this week announced a further expansion, rolling out the feature to a growing number of partners. The expansion of paid Groups came amidst a raft of new Group features announced at Facebook’s latest Community Summit. Facebook Community Summits
Facebook Launches New Groups Features, Expands Paid Subscriptions Read More »
New Report Shows What 'Grammers Like, Loath & Love About Marketing Instagram, alongside LinkedIn, probably offers the easiest organic (unpaid) social media marketing opportunities for communicators in 2019. With one billion plus users globally, and around 11 million locally, it is a robust media channel. Unlike LinkedIn, Instagram’s daily active usage levels are very high, with
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Latest Microsoft Results Show LinkedIn Is Flying Once largely the domain of annoying recruiters, ninjas and cheesy business development people, LinkedIn has within the past 24 months finally started to come good. 17 years after launching. According to Microsoft's latest quarterly results, released last week, LinkedIn user sessions are up 30% year on year, fuelled
LinkedIn Usage Up 30% Year On Year Read More »
Optimise Your Google Ad Optimization Score To Win Big Google has released a set of best practices to help Google Ads users improve their optimization* score. The feature was introduced back in August 2018 as part of Google’s major revamp, simplification and relaunch of AdWords (now rebranded as Google Ads). Despite being the world’s dominant
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Facebook Latest Quarterly Results: A Platform In Rude Health Despite an almost unending stream of bad press in 2018 Facebook ended the year on a high, beating Wall Street’s expectations with its fourth-quarter results, announced yesterday. The scandal-riddled behemoth hit 2.32 billion monthly users, up 2.2% on the third quarter, speeding up its growth rate.
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Google Offers Visibility Boost For Both Search & Google Maps Google has just released an update for Google My Business (GMB) helping businesses that do not have a set, physical location better define their service areas. Boosting their visibility in both Google search, Google Maps and beyond. Google My Business is an essential tool for
Google My Business Improves Local Search Opportunties Read More »