Ad Week Sees New Campaign Types & Insights Launching Google has been a busy beaver ahead of Advertising Week, in the US, and announced a series of updates that will provide richer insights for marketers as well as a snazzy new campaign type, built on lashings of machine learning, called "Performance Max". Google has also …
YouTube Testing Ecommerce & Shopify Integrations YouTube wants to become a shopping destination. In a move that mimics Instagram’s efforts to shift product through the app, YouTube will now try to do the same. Back in July, Instagram opened up its Shopping features to everyone from big brands to solo operations – as long as …
Google Rebrands & Expands Stories In Search Another day, another platform launching their version of Stories. If it isn’t any of the giants under the Facebook umbrella, you can be sure it’s got something to do with Google. Anyone who had that hunch can give themselves a lovely pat on the back, because the search …
Public Facebook Group Posts To Begin Ranking In News Feeds Facebook has introduced a new range of features to Groups that will make them easier to manage, increase engagement and boost organic reach. Over 1.8 billion (yes, you read that right) people use Facebook Groups every day and the changes are designed to make life …
Facebook Ramps Up Messaging Features for Instagram At the start of 2019, Mark Zuckerberg laid out the future for his Facebook empire, with messaging at its core, and the entire family of apps acting interoperably, as one. Following a sweeping product release in recent days, that roadmap has taken a sizeable leap forward, with Facebook's …
Facebook Quietly Winds Down Painful Content Ruling For communicators on the coalface of social media marketing, one of the most frustrating elements of the day to day was Facebook's dreaded 20% Rule. Introduced around 2013, the 20% rule stipulated that you could only boost a post or run an advert (which is the same thing …
First Major LinkedIn Product Redesign In Five Years After five years, LinkedIn has finally got round to their much-needed redesign and added a ton of interesting products, in what is quite a sizeable update rather than just a cosmetic overhaul. Sure, they have tried to make the platform easier to navigate, more intuitive, and all …
LinkedIn Redesigns, Launches Stories Globally & More Read More »
Maximising New Google My Business Attributes As COVID-19 ebbs and flows, and safety measures evolve, being able to communicate these changes effectively to consumers, staff, and stakeholders becomes paramount. For organisations looking to meet these needs head-on, Google My Business is a must, with the tool growing in stature every quarter. Within an organisation's Google …
Google My Business & Local Campaigns’ Expanded Offerings Read More »
Business Suite Streamlines Facebook, Instagram & Messenger Marketing Managing Facebook, and its extended family of apps, day to day can be a painful experience. Over the years, as the Facebook network has grown and become more sophisticated, day to day execution has become far more challenging, due to the dizzying array of marketing features and …
Facebook Launches New Business Suite Management Tool Read More »
New Pinterest Consumer Trends & Creative Covid Ideas Coming up with fresh content marketing ideas and campaigns is difficult at the best of times. Week after week, post after post, things can get a bit samey. Throw in the ol’ COVID curveball, and it gets harder still. To help inject some much-needed freshness into idea …