Google Streamlines Display Campaigns  Another day, another marketing automation rollout, with Google’s latest updates for Display ads. Google’s latest update sees it looking to simplify the campaign set-up process for the time-poor and/or novices while also trying to dazzle more advanced users with a more significant input for machine learning. Google Ads will streamline Display […]

Google clarifies ad disapprovals, amidst growing confusion Various week-to-week challenges make online marketing a drag, but over the past 18 months, the tyranny of ad disapprovals has become numero uno for many. And, for some, that pain is about to get a whole lot worse. Google Ads will adapt a new ad policy that will

GMB streamlines management & introduces Google has offered another boost to local businesses via another update to Google My Business (GMB). Businesses can now add details, such as contact information and opening hours, and create Posts to share updates, like special offers or new offerings, right from Google Search. Google’s latest update will make it

New features announced at Google Marketing Live  Google is back with another raft of features designed to help brands fight their way out of COVID-19. One of these changes is within Customer Match, which allows advertisers to use first-party data to target and retarget customers across Google’s range of services. Google “Customer Match lets you

Will Google's latest features send conversion rates soaring?  Google is rolling out more integrations with eCommerce platforms, boosting discovery and giving businesses more control over how they connect with customers. Google’s latest flurry of updates was announced during its flagship conference, Google Marketing Live last week Google initially announced an integration with Shopify, but now

Google talks up Shopping Graph at I/O conference Google has announced several expansions to its eCommerce offering that should get brands and marketers pretty interested this week at its annual I/O Conference. One of those is the growth of its Shopify partnership, a few increased ways to shop and the introduction of the Google Shopping

Google Elevates Website UX As Page Experience Kicks In In November 2020, Google announced that it would be making changes to its Search algorithm based on page experience. Now it’s spilt the beans and has confirmed a winter roll out date, albeit slightly later than initially planned. Webmasters now have until June to get ready

Is Google drawing up the traffic drawbridge? With the steady demise of organic results within social channels over the years and budgets coming under strain in many quarters post-COVID, organisations are increasingly pivoting towards Search Engine Optimisation (SEO). However, while SEO typically runs rings around social channels for driving organic traffic, and conversions, the latest

GMB launches richer insights across Search & Maps  Google My Business (GMB) was one of the big marketing winners from a COVID-infused 2020, growing in stature and usefulness with every quarter. However, for all its growing utility, reporting was always a bit thin on ground. Until now. Following on from reporting upgrades in January, the

Desktop Upgrade Follows 2020 Launch On Maps & Search In 2021, messaging app usage is expected to surge past 2.9 bn people worldwide. With messaging essentially becoming the new social media, it comes as no surprise that messaging also begins to play a more significant part in Search. Google began offering forms of messaging within