Google talks up Shopping Graph at I/O conference Google has announced several expansions to its eCommerce offering that should get brands and marketers pretty interested this week at its annual I/O Conference. One of those is the growth of its Shopify partnership, a few increased ways to shop and the introduction of the Google Shopping …
Google Expands eCommerce Offering, Partners With Shopify Read More »
Google Elevates Website UX As Page Experience Kicks In In November 2020, Google announced that it would be making changes to its Search algorithm based on page experience. Now it’s spilt the beans and has confirmed a winter roll out date, albeit slightly later than initially planned. Webmasters now have until June to get ready …
Is Google drawing up the traffic drawbridge? With the steady demise of organic results within social channels over the years and budgets coming under strain in many quarters post-COVID, organisations are increasingly pivoting towards Search Engine Optimisation (SEO). However, while SEO typically runs rings around social channels for driving organic traffic, and conversions, the latest …
GMB launches richer insights across Search & Maps Google My Business (GMB) was one of the big marketing winners from a COVID-infused 2020, growing in stature and usefulness with every quarter. However, for all its growing utility, reporting was always a bit thin on ground. Until now. Following on from reporting upgrades in January, the …
Desktop Upgrade Follows 2020 Launch On Maps & Search In 2021, messaging app usage is expected to surge past 2.9 bn people worldwide. With messaging essentially becoming the new social media, it comes as no surprise that messaging also begins to play a more significant part in Search. Google began offering forms of messaging within …
1st July Sees Gmail Ads Absorbed Into Discovery Campaigns Gmail Ads are a-changin, and the manner of their change has the potential to frustrate brands and marketers who enjoyed using them as a standalone ad type. Gmail Ad targeting will from 1st July only be available as a placement within the recently launched (ish) Discovery …
Short Form Video Comes To Search 2020 was a massive year for short-form video, with juggernaut TikTok proving, without doubt, the love that users have for irreverent snippets. One can only imagine the founders of Vine, must feel like Will Smith, after turning down The Matrix, to shoot Wild Wild West. 2021 looks set to …
New Community Feed Offers Free Reach For 2021 Over the past 24 months, Google has been quietly but steadily building out the feature set of Google Maps. With its kick-ass mapping service evolving from a handy free route-finder to an effective marketing and communications channel for organisations large and small. Following the release of its …
Google Puts Marketers On Notice Back in May, Google announced that page experience would be included in Google Search ranking. Now we’ve got a roll-out date. May 2021 will be the date everyone has to prepare for as page experience signals in rankings will come into effect. Brands and marketers should be focused on making …
Google Announces New SEO Ranking Signals From May 2021 Read More »
Google Launches Podcast Manager Google has announced a feature that should interest podcasters, publishers and content producers. It’s called Google Podcast Manager. The Google Podcast Manager dashboard now allows creators to see how well their podcasts are performing in Google Search. Back in August 2019 Google announced that podcasts could be played directly from desktop …
Google Podcast Manager’s Improved Listener Insights Read More »