Google Expands Local & Shopping Campaigns Ahead Of Holiday Rush The first day of spring has barely sprung, and already the end-of-year squeeze begins, with Goggle announcing a series of new features to help marketers prep for the holiday season. Whilst Christmas is a good 113 days, 9 hours, 9 minutes,11 seconds away (at the […]

Google Enables GMB Editing Directly From Maps & Search  One of the surprise marketing stars of COVID-19 has been Google My Business. Initially launched in 2014, Google My Business has, over the past few years, been quietly, yet steadily getting better and better. Adding new, useful features, and becoming integral to other Google surfaces, i.e.

Google's Richer, Personalised Creatives Across Search, Shopping & Display  In 2018, to mark Google’s 20th birthday, Ben Gomes, former Senior VP, Search, News and Assistant, used the occasion to shine a light on the next chapter of Search. Gomes claimed that the future would be driven by three fundamental shifts in how Google thinks about

Google Analytics will leverage its machine learning to suggest new and improved audiences for your App + Web marketing campaigns. A pair of new metrics—on the likelihood of purchase and the likelihood of churn—could do wonders for both campaign targeting and analysis. If your web property generates the quantity of purchase activity needed to power

Google’s Smart Campaigns—an AI-assisted ad offering—has recently announced an expanded feature set, focusing on targeting, reporting and more. Keyword Themes ‘Keyword themes’ is Google’s new name for the part of Smart Campaign set-up that used to be labelled ‘products and services’. In practice, this is the step to identify what the advertiser is offering. Google

Google Business Messages Can Power Sales Or Customer Service  Google has announced a significant upgrade for Business Messaging across Google surfaces. Google rolled out messaging via Google My Business in 2017, giving searchers the ability to message and interact with organisations directly from search engine results. The feature was then further extended to Google Maps

Google Introducing New "Page Experience" Algorithm Ranking in 2021  User experience (UX) has been a major tenant of web design for aeons. However, following Google's latest announcement, UX will now also directly begin impacting search engine rankings as of 2021. Google's latest UX search ranking update is known as Page Experience. Sowmya Subramanian‎, Director of