Google’s Smart Campaigns—an AI-assisted ad offering—has recently announced an expanded feature set, focusing on targeting, reporting and more. Keyword Themes ‘Keyword themes’ is Google’s new name for the part of Smart Campaign set-up that used to be labelled ‘products and services’. In practice, this is the step to identify what the advertiser is offering. Google …
Google Business Messages Can Power Sales Or Customer Service Google has announced a significant upgrade for Business Messaging across Google surfaces. Google rolled out messaging via Google My Business in 2017, giving searchers the ability to message and interact with organisations directly from search engine results. The feature was then further extended to Google Maps …
Google Introducing New "Page Experience" Algorithm Ranking in 2021 User experience (UX) has been a major tenant of web design for aeons. However, following Google's latest announcement, UX will now also directly begin impacting search engine rankings as of 2021. Google's latest UX search ranking update is known as Page Experience. Sowmya Subramanian, Director of …
Google Expands Scope Of GMB, With New Booking & Ecommerce Features Google has released a series of updates to help organisations better communicate timely service disruptions and changes via Google Search and Maps. The new features have launched via Google My Business and further cement its status as a must-use communications tool. Unsurprisingly, since the …
Discovery Ads Are Finally Live Across YouTube, Gmail & Google Discover Google advertisers might have noticed a welcome surprise in their ad accounts in recent weeks. No, not the COVID-19 busting $1,000 ad credit Google has been touting, but a new, much-awaited campaign type, Discovery ads. Announced at Google Marketing Live in 2019, Discovery ads …
Google Goes After Social With New Discovery Campaigns Read More »
Latest COVID-19 Update Facilitates Contact-Free Options Google has released yet another valuable update to help local businesses during COVID-19: a curbside pickup indicator. The latest update builds upon Google's existing merchant features, allowing businesses to show if they have products in-stock, in-store, and then if items are available via contactless pickup by the roadside. Since …
Google Launches “Curbside Pick-Up” Offering For Businesses Read More »
Can Google Dominate Podcasts As YouTube Has Video? Podcasting is becoming big business. Pre COVID-19, Podcasting was poised to be one of the fastest-growing media channels in 2020, according to research from Deloitte, published earlier this year. As per Deloitte's, "Technology, Media, And Telecommunications Predictions 2020" report, it had forecast that the global podcasting business could grow …
Google Launches New Podcasts Manager For Richer Audience Insights Read More »
Google Now Expanding Ad Verification Program To All Advertisers Google has announced a dramatic ramp-up in red tape for advertisers as it struggles to get to grips with scams, fraud and bad actors on its platform. As part of its new initiative, advertisers will be required to complete a verification program in order to buy ads …
Google & Facebook Marketing Transparency Clampdown Read More »
Google Makes Listing Products On Google Shopping Free In a major boost for organisations struggling with COVID-19, Google has announced from next week that it will begin opening its Shopping search results to unpaid, organic listings. The Google Shopping tab results "will consist primarily of free product listings" starting next week, helping merchants better connect …
Google Trims Back GMB Due To COVID-19 Struggles Having staff working remotely presents challenges for all organisations, large and small. Including giants like Google and Facebook. Naturally, as businesses calibrate, select services and offerings are likely to be impacted. For Google, it has announced in recent days that Google My Business is running on limited …
Google My Business Running On Limited Functionality Read More »