Facebook & Instagram Shopping Streamlines With Shopify “Shop Pay” In a move that's surprised nobody and caught even fewer people off guard, Facebook and Instagram have announced a smart new integration with Shop Pay, from Shopify. Brands and marketers will now be able to take advantage of Shopify Shop Pay's higher conversation rate and lightning-fast […]
Shopify Integrates With Facebook & Instagram Shops Read More »
Microsoft tempts Pinterest with $51bn buyout Last week, The Financial Times reported that in recent months Microsoft had approached Pinterest about a potential deal to acquire the hugely popular app for $51bn. Since the start of the global health pandemic, soaring consumer usage and advertiser demand has seen Pinterest's market value increase more than 600%.
Pinterest Announces Stories & Expands Ecommerce Suite Read More »
Facebook Engineers Dispel Ranking Myths Getting Facebook right is hard. It changes its algorithm without prior warning, post reach fluctuates widely, and the people who Like or Follow your page are as fickle as spring in Melbourne. Finding out how the Facebook algorithm works on a fundamental level is the key to driving meaningful business
Facebook Data Scientists Break Down Algorithm Read More »
Socialbakers Report Highlights Organic & Paid Trends 2020 was a year that many of us struggled with. It was a year the likes of which we had never seen before, and hope never to see again. So it should come as no surprise to learn that Socialbakers Q4 2020 report sees a few pre-COVID conventions
Social Ad Spend Surged 50% In 2020 Read More »
1st July Sees Gmail Ads Absorbed Into Discovery Campaigns Gmail Ads are a-changin, and the manner of their change has the potential to frustrate brands and marketers who enjoyed using them as a standalone ad type. Gmail Ad targeting will from 1st July only be available as a placement within the recently launched (ish) Discovery
Google Gives Gmail Ads New Home Read More »
TikTok Monthly Usage Doubled In 2020 One of the most high profile social media product releases of 2020 was Instagram Reels, launched in an attempt from Instagram to sustain market share given the rise of TikTok. However, according to recent reports, it doesn't appear to have done much good, as TikTok usage eclipses Instagram by
TikTok Overtakes Instagram Read More »
Short Form Video Comes To Search 2020 was a massive year for short-form video, with juggernaut TikTok proving, without doubt, the love that users have for irreverent snippets. One can only imagine the founders of Vine, must feel like Will Smith, after turning down The Matrix, to shoot Wild Wild West. 2021 looks set to
Google’s New TikTok & Insta Video Offering Read More »
Marketers Bemoan Rising Costs & Glitches Galore Sadly, the Great Facebook ad boycott of 2020, achieved little. Both, in terms of driving meaningful changes from Facebook related to hate speech and secondly scaring advertisers off platform, beyond the original July window. However, according to reports from Digiday, growing frustration from marketers related to buggy interfaces,
Facebook Ad Glitches Could Spark 2021 Exodus Read More »
Snapchat Clones TikTok & Reels With "Spotlight" After being on the sharp end of Instagram, Facebook, Twitter, Whatsapp, Google, LinkedIn, YouTube and now even Spotify ripping off Stories, Snapchat has discovered that “borrowing” other people’s ideas can work quite well. With new kid on the block, TikTok, running amok, Snapchat has sort to get in
Snapchat Forks Out $1m Daily For Viral Hits Read More »
Instagram Heightens Transparency & Disclosure Instagram has expanded its branded content campaigns. The platform has done this in three key ways: Branded Content tags Branded Content ads Product tags What's New About Branded Content Tags? Branded Content tags will help increase transparency across Instagram and disclose when creators are sharing branded content. They are being
Instagram Expands Branded Content Campaigns Read More »