Instagram Doubles Down On Reels & Shopping Instagram has unveiled a significant new redesign focusing on Reels and Shopping. TikTok competitor Reels has been handed prize real estate within Instagram, while the Shop tab has also elevated. The Activity and Compose button have been moved to make room. Instagram’s latest user interface reshuffle, further highlights […]
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TikTok Forecast To Continue Its Phenomenal Growth TikTok is forecast to continue it’s phenomenal growth by smashing one billion monthly active users by 2021. Mobile data and analytics company App Annie has predicted that TikTok will join an elite club of platforms such as Instagram, Facebook Messenger, WhatsApp, YouTube and WeChat – who all have
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Instagram Ups The Ante As Live-Streaming Booms Instagram has announced a series of changes to Instagram Live, aimed at both brands and influencers alike, impacting production, editing and amplification. The headline change is expanding Instagram Live broadcasts, so as to be more in line with Facebook Live, which has a four hour limit for live
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New Tools To Curate, Feature & Measure eCommerce Offering Pinterest has announced five new updates aimed at helping businesses create a storefront, sell their products and better understand results. And, it’s not just Woolies and Countdown, getting the reindeers out early this year. Pinterest reports that users are searching for Christmas ideas earlier than ever
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New Instagram Features For Marketers & Creators Instagram is casting itself as the hero their army of influencers never knew they needed with two key announcements. The platform has announced a double whammy of measures that will allow the further monetisation of content and increased revenues for influencers and Instagram. New Fan badges and IGTV
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TikTok Channel Launch On Shopify Opens Door To Easy Ads & Sales TikTok has expanded its social commerce offering through a new partnership with Shopify, now making it easier for Shopify’s massive base of merchants to reach a younger, more engaged audience. Merchants will now be able to use the Shopify dashboard to create, run
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Facebook Fires Up Shopping Custom Audiences & Product Tags In a timely boost for marketers and eCommerce brands across the world, Facebook has introduced a host of new tools to help businesses make the most of the Christmas rush. “We’re announcing new products that can help your business adapt to the pandemic, get on board
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UK Watchdog Prompts Instagram To Act On Promo Non-Disclosure Instagram has announced an influencer crackdown. The social media giant is going to do more to catch those who fail to disclose when they’re being paid to promote posts. Leaving behind its old hands-off approach and are moving to be more proactive in the space. This news
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YouTube Testing Ecommerce & Shopify Integrations YouTube wants to become a shopping destination. In a move that mimics Instagram’s efforts to shift product through the app, YouTube will now try to do the same. Back in July, Instagram opened up its Shopping features to everyone from big brands to solo operations – as long as
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Public Facebook Group Posts To Begin Ranking In News Feeds Facebook has introduced a new range of features to Groups that will make them easier to manage, increase engagement and boost organic reach. Over 1.8 billion (yes, you read that right) people use Facebook Groups every day and the changes are designed to make life
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