Facebook Now Offers End-to-end Online Events Solutions Facebook has announced a significant upgrade for online events, with the introduction of social payments within Facebook. Now Page owners can create an online event, set a price, promote the event, collect payment and host the event, all within Facebook. As if Eventbrite needed more lousy news… Events …
LinkedIn Aims To Wipe Out Inappropriate InMail Messages Dealing with idiots is, alas, part and parcel of communicating on the internet. And the bigger the social footprint one has, the greater the idiot quotient. A point made frighteningly clear in a fascinating recent blog post from Tim Ferris. In most social channels, the brunt of …
Personal Branding Gets A Major Upgrade With New "People Cards" Facebook's long-term admiration and steady cloning of Snapchat, and now TikTok, is well documented. How good is Instagram Reels… But Facebook's not the only player in town which draws inspiration from its Silicon Valley neighbours, as Google's new LinkedIn-esque features demonstrate. Google's new "People Cards" …
Google’s New Personal “Business Cards” For Search Read More »
New Page Update Simplifies Mobile UX For Users & Admins Following the recent global rollout of Facebook’s new Page redesign, FB5, Techcrunch reports that Facebook is now testing a new design for Facebook Pages that will both minimise the Like count and button (see image above). For brands included in the test, if your Page …
Facebook Kills “Like” Button In Page Redesign Test Read More »
WhatsApp aims to do better by businesses seeking to connect with customers on the platform. New feature this month include shareable catalogues plus a resurgence of QR codes. Shareable catalogues WhatApp first introduced in-app ‘Catalogs’ way back when the world was a very different place—we’re talking November 2019. Essentially, they were mobile storefronts wholly contained …
YouTube Offers A Helping Hand To Floundering Brands YouTube is somewhat of a marketing enigma. Organisations deliberate at length over Facebook and Instagram for marketing and communications purposes, while underplaying YouTube. Despite YouTube dwarfing the latter, and matching the former, in size, and thrashing both combined for daily video consumption. According to Google, over 500 …
Instagram Extends Shopping Features Ahead Of Wider Roll-out Following the recent launch of Facebook's bumper ecommerce launch, Instagram has expanded Instagram Shopping to incorporate more types of businesses, including creators (i.e. influencers) that want to connect with shoppers and sell their merchandise on Instagram. "Whether you are a candle business making a foray into e-commerce, …
Instagram Expands Shopping Access To More Brands & Influencers Read More »
Facebook's Blocking & Banning Users For Sharing Guardian Posts Facebook approvals for content are a challenge at the best of times. However, presently for publishers and marketers alike, producing and scheduling content feels like a daily spin on the roulette wheel. For not only are there issues galore with content approvals, but the pointy end …
Facebook Content Approvals In A Tailspin Due To COVID-19 Read More »
Snapchat Announces New Features Galore At Partner Summit During last week’s virtual Partner Summit, Snapchat announced a flurry of new product releases and marketing features. Snapchat use has boomed in the past few months during the Covid-19 pandemic. The app now has over 229 million daily active users, and more than 100 million of those …
Instagram Sides With Photographers Over Embedded Site Posts Leveraging user-generated content (UGC) in social media is a popular and highly effective communications tactic. It adds authenticity, feels trustworthy and is a nice soft sell. However, due to a flurry of recent complaints from content creators, and a few suspect lawsuits in the US, Instagram has …