Discovery Ads Are Finally Live Across YouTube, Gmail & Google Discover Google advertisers might have noticed a welcome surprise in their ad accounts in recent weeks. No, not the COVID-19 busting $1,000 ad credit Google has been touting, but a new, much-awaited campaign type, Discovery ads. Announced at Google Marketing Live in 2019, Discovery ads […]
Google Goes After Social With New Discovery Campaigns Read More »
Facebook Launches Shops, Insta Shopping Tab, Shoppable Live Streams, & More “Liking” things on social media is alright. Buying tho? That’s hot. If Mark Zuckerberg has his way, that is exactly what Facebook’s 2.6 billion users will begin the new post-lockdown era doing. When they’re not butchering Dalgonas. Facebook’s new e-commerce suite, Facebook Shops, announced recently
Facebook’s Huge eCommerce Update Read More »
Instagram & Giphy Combine For Improved Story Experience Facebook announced on Friday that it is buying the popular GIF-making and sharing website Giphy for a reported price of $400 million. The deal will see Giphy integrating with Instagram, making its vast GIF library easier to crawl and navigate, injecting even more vava-voom into Instagram Stories
Facebook Aquires Giphy, Integrates With Instagram Read More »
Facebook Video Niches Down With Live Video Chats Following Facebook's recent mega video release, Facebook has announced an expansion of its new Zoom-like Messenger Rooms feature. Messenger Rooms is Facebook's new video conferencing service. With Messenger Rooms, users can create a Room within Messenger or Facebook, and invite anyone to join the video call, even
Facebook Rooms Launches For Groups & Events Read More »
eMarketer Claims Daily Usage Is Now 30 mins Evan Speigel, CEO of Snapchat, has reason to be cheerful. After a bumpy 2018, usage bounced back strongly in 2019, before skyrocketing in 2020, as Snap’s recent quarterly results demonstrate. On top of that, at the start of March, Snap was recognised by Fast Company as the
Snapchat Usage Up 20%, Strong Run Continues Read More »
The World's Gorgeous & Glam Feel COVID Pinch A glut of recent studies suggests that the influencer economy is currently not living its best life. Brands have cancelled or looked to postpone influencer activity at scale, with many concerned about both tone and costs. Influencers' sponsored content has experienced a significant decrease week after week
[STUDY] Influencer Marketing Costs Could Fall 25% Read More »
LinkedIn Usage & Engagement Up, Ads Down With substantial portions of the global white-collar workforce under lockdown, it should hardly come as a surprise that LinkedIn usage has mushroomed. As per Microsoft’s latest quarterly results, LinkedIn is up to 690 million users, up from 675 million at the end of 2019. Although Microsoft does not
Lockdown Sends LinkedIn Usage North Read More »
Google Now Expanding Ad Verification Program To All Advertisers Google has announced a dramatic ramp-up in red tape for advertisers as it struggles to get to grips with scams, fraud and bad actors on its platform. As part of its new initiative, advertisers will be required to complete a verification program in order to buy ads
Google & Facebook Marketing Transparency Clampdown Read More »
Facebook Video Extravaganza: Messenger, Instagarm, Live, Events & More Facebook has released a bumper set of new video features as it orientates its product roadmap around interactive video experiences. The headline-grabbing part of this vast product update is the Zoom and Houseparty cloning video streaming capabilities within Messenger and beyond. See new Messenger Rooms in
Mega Facebook Video Release & New Tools Read More »
New Story Stickers Allow Cash-Strapped SMEs To Cash In Small business represents a sizeable part of Google and Facebook's global turnover. Therefore, over the past month, both have rolled out a variety of features to help support businesses impacted by COVID-19 during this time. While both have ad credits and funding on the table, the
Instagram Launches “Gift Cards” For Businesses To Sell Read More »