Study Examines Search, Social, Direct & Referral Traffic By Vertical For a high percentage of organisations, in both the public and private sector, driving website traffic is the lifeblood of their digital marketing strategies. However, what is the most effective means of driving traffic, and does this vary by industry? Well, wonder no more, because …
Instagram Stories Median Reach Rate 4.4%, Claims Study The Story-fication of social platforms was one of the leading social media marketing themes of 2018. Stories creation and consumption grew 842% between 2016 – 2018, according to Block Party, a consultancy. In mid-2018 former Facebook chief product officer Chris Cox, claimed, “the Stories format is on a …
Pinterest Popped In 2019 The renaissance of Pinterest is well documented and, if eMarketer’s latest data is anything to go by, the “visual discovery tool” is set for a bumper 2020. According to data released yesterday, Pinterest surpassed Snapchat as the third-biggest social media platform in the US in 2019, and it will continue to …
Will Facebook's New Custom Audience Update Hurt Targeting? Facebook’s Custom Audiences are the lifeblood of effective Facebook marketing, alongside (and in conjunction with) the Facebook Pixel. Therefore, any material change to either materially impacts Facebook marketing. At the end of this month, there is to be a new update released which restricts the targeting abilities …
Facebook Puts Users In “Control” Of Ad Targeting Read More »
Report Blames Sluggish Uptake By Older Demos According to new data released by eMarketer last week, Instagram’s stellar growth run is starting to show the first signs of fatigue. In 2019, Instagram's US user growth rate will have dropped to single digits for the first time to 6.7%, down from 10.1% in 2018. Starting in …
Search Has Dominated Social Since 2017 For anyone serious about content marketing in 2020, Google needs to be an absolute priority. If not the top priority, for many. Social channels drive minuscule unpaid web traffic for most organisations, with organic search dominating and driving around 50% for small businesses. The heyday of organic social website …
Instagram Streamlines Influencer Activity Ahead Of 2020 Onslaught Instagram is widely considered, by marketers anyway, as the home of influencer marketing. Which social media channels are most important for influencer marketing? Instagram = 89% YouTube = 70% Facebook = 45% Blogs = 44% Twitter = 33% LinkedIn = 19% Pinterest = 15% Twitch = 6% …
Facebook Opens Brand Collabs Manager To Instagram Influencers Read More »
Cross-Account Reporting and Custom Ad Metrics Launching Through 2019, Facebook has made steady improvements to Business Manager, with more pencilled in for 2020. Most improvements have centred on streamlining interfaces; however, in recent months, Facebook has also rolled out several important features related to reporting. Offering richer, deeper and more tailored campaign insights. Three of …
Google Analytics Study Claims Organic Search Best Channel A study of Google Analytics for local businesses claims they see an average (across verticals and regions) of 414 monthly website users each month. Local business websites receive 50% of their traffic from organic search, with 37% coming from direct visits. The average local business receives no …
50%+ of Local Business Sites Receive Under 500 Visits Monthly Read More »
Facebook Pushes Microsharing With New Prototype Social media’s pivot towards privacy has been the defining theme for 2019. Naturally spearheaded by market-leader Facebook, following the publication of Mark Zuckerberg’s new privacy manifesto in March. However, bringing this new vision to life will be a colossal effort, requiring an entire product redesign and the wholesale creation …
Will Facebook’s New ‘Favorites’ Feature Transform Messenger? Read More »