Global Snapchat Usage Up 14% According To eMarketer Snapchat looks set to end 2020 on a high, according to the latest figures released by eMarketer. A run of successful feature launches, including its viral Gender Swap Lens, a revitalised Android app and integrations with a host of third parties, such as Tinder, Reddit and Buzzfeed, …
Average Cost Per Instagram Photo Is US$1,642, Study Claims A recent study claims that the average cost for a sponsored Instagram photo has jumped from US$134 in 2014 to US$1,642 in 2019. The data, compiled by influencer marketplace Izea, examined negotiated rates between marketers and creators ranging from micro-influencers to celebrities, since 2006. Far from …
[STUDY] Influencer Costs Soared 1000% Since 2014 Read More »
Google Maps & Shopping Campaigns See Xmas Upgrade One of the most overlooked and underserved aspects of digital communications is the ability to physically move audiences. For the past 20 years, most online marketing tactics have centred on serving web impressions, driving clicks, watching vids, generating Likes and encouraging online comments. Also, Poking. Remember when …
Facebook Opens 'Brand Collabs Manager' For More Brands & Influencers In keeping with its 2019 expansion and focus on influencer marketing, Facebook has announced an extension to its influencer platform, Brand Collabs Manager. Just in time for the end of year push, Facebook has expanded to more countries and tweaked eligibility, opening up access to …
Google Shopping Campaigns Get Extended To YouTube It’s getting to that time of year, isn’t it? Michael Bublé wakes up from his cave. Mariah pats her golden goose. The Christmas ads start rolling. Which, if we're honest, is probably a waste of time and money, since no brand has yet to top Robert Dyas’s 2015 …
Adobe Launches Free AI-powered Photoshop Camera App Most people working in marketing communications roles have, at some point, used Adobe’s Photoshop. Or, at minimum, if you haven’t used for work, you may have used to touch up personal photos. Perhaps editing out drunk bogans from your classy Melbourne Cup “Birdcage” photos. However, all editing tools, …
Abode Photoshop Supercharges Phone Cameras With Latest App Launch Read More »
Messenger API Update Sees Improved Engagement Features Facebook has introduced three new features for Messenger designed to help brands stimulate better interactions with their customers on the platform. “Icebreakers” to encourage and expand discussions via Messenger Improved conversation tagging and reactions Simplifying integrating Messenger ads with apps Of the three new features, the “Icebreakers” are …
Brands Get New “Ice-Breakers” For Facebook Messenger Read More »
New Group Ads Trial Acts As Extension Of News Feed Ads It was always going to happen, wasn’t it? Wherever the attention shifts ads follow. Facebook is reportedly trying out ad placements it the Groups tab, where users can view content from all the Groups they belong to, according to Ad Week. The test includes …
Stories: Less Pressure, More Rapid-Fire & Stickier for Users Since early 2018, Mark Zuckerberg and Co. have been banging the drum for the Story content format. The eventual decline of the traditional social media news feed is all but an expected inevitability. Stories were a cornerstone of Snapchat’s initial success and have been pivotal in Instagram’s …
140m+ Businesses Active On Facebook Platform At the start of 2019, Mark Zuckerberg laid out the future for his vast communications empire, with privacy, and messaging in particular, at its core. “In a few years, I expect future versions of Messenger and WhatsApp to become the main ways people communicate on the Facebook network. We …
Facebook Messenger Offers Richer Engagement & Better Ads Read More »