LinkedIn Expands Video Offering With New Live-streaming Feature LinkedIn finally joins the live video craze with the launch of LinkedIn Live. “Video is the fastest growing format on our platform right now, and the one most likely to get people talking,” says Pete Davies, the director of product management at LinkedIn, in an interview with […]
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YouTube Testing New Organic Reach Driver YouTube is expanding the test of its “Explore” feature, a new discovery tool it first introduced as an experiment within its iPhone app last year. The Explore feature, initially popularised by Instagram, seems to be the latest must-have tool for the major social players. Launched on Instagram back in
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Twitter finally reveals 126 million daily users, 60 million less than Snapchat Twitter has finally revealed its daily active user levels, and it’s a lot smaller than many in industry might have anticipated at 126 million. Its share price dropped 10% on the news. The fact Twitter has held back on its daily active usage
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Facebook's Latest 'Cash Money' Community Summit Updates Facebook introduced paid subscriptions for Groups mid-2018, and it has this week announced a further expansion, rolling out the feature to a growing number of partners. The expansion of paid Groups came amidst a raft of new Group features announced at Facebook’s latest Community Summit. Facebook Community Summits
Facebook Launches New Groups Features, Expands Paid Subscriptions Read More »
New Report Shows What 'Grammers Like, Loath & Love About Marketing Instagram, alongside LinkedIn, probably offers the easiest organic (unpaid) social media marketing opportunities for communicators in 2019. With one billion plus users globally, and around 11 million locally, it is a robust media channel. Unlike LinkedIn, Instagram’s daily active usage levels are very high, with
What Do Instagrammers Want From Marketers? Read More »
Latest Microsoft Results Show LinkedIn Is Flying Once largely the domain of annoying recruiters, ninjas and cheesy business development people, LinkedIn has within the past 24 months finally started to come good. 17 years after launching. According to Microsoft's latest quarterly results, released last week, LinkedIn user sessions are up 30% year on year, fuelled
LinkedIn Usage Up 30% Year On Year Read More »
Facebook Latest Quarterly Results: A Platform In Rude Health Despite an almost unending stream of bad press in 2018 Facebook ended the year on a high, beating Wall Street’s expectations with its fourth-quarter results, announced yesterday. The scandal-riddled behemoth hit 2.32 billion monthly users, up 2.2% on the third quarter, speeding up its growth rate.
Zuckerberg’s Bumper New ‘Facebook Experiences’ Read More »
Google Offers Visibility Boost For Both Search & Google Maps Google has just released an update for Google My Business (GMB) helping businesses that do not have a set, physical location better define their service areas. Boosting their visibility in both Google search, Google Maps and beyond. Google My Business is an essential tool for
Google My Business Improves Local Search Opportunties Read More »
Instagram Quells 7% Organic Reach Rumours Marketers can rest easy this long weekend since Instagram has just announced that there hasn’t been a significant algorithm update in recent weeks. Social media marketers will no doubt have noticed the growing chorus of platform influencers sharing posts (like above) citing a new Instagram algorithm update. The alleged
Instagram Is Not Hiding Marketers Posts Read More »
Producing Compelling Visual Content In 2019 Visual marketing has been in the ascendency online for some time. Senior Facebook execs predicted the demise of the written word online, a few years back. More recently Mark Zuckerberg announced that visual sharing, via formats like Stories, was growing fifteen times faster than anything else. The challenge for
Shutterstock’s 2019 Creative Trends Read More »