Instagram Quells 7% Organic Reach Rumours Marketers can rest easy this long weekend since Instagram has just announced that there hasn’t been a significant algorithm update in recent weeks. Social media marketers will no doubt have noticed the growing chorus of platform influencers sharing posts (like above) citing a new Instagram algorithm update. The alleged …
Producing Compelling Visual Content In 2019 Visual marketing has been in the ascendency online for some time. Senior Facebook execs predicted the demise of the written word online, a few years back. More recently Mark Zuckerberg announced that visual sharing, via formats like Stories, was growing fifteen times faster than anything else. The challenge for …
YouTube’s New Video Experience To Woo Mobile Viewers YouTube has today announced a new way for users to experience video on the platform, taking a leaf out of Tinder’s book. The update announced today for iOS (sad face for Google’s Android users), sees YouTube rolling out a new horizontal swiping gesture that lets users move …
Instagram Lets Marketers Share Posts Across Multiple Profiles Instagram is rolling out a new feature in iOS providing users running multiple accounts the option to share a post across two or more accounts which they manage. The new native feature will be a godsend for agency folk and in-house marketers, streamlining implementation. Instagram is certainly …
Instagram Makes Managing Multiple Marketing Accounts Easier Read More »
Google's Improving Shopping Campaigns For retailers and manufacturers alike, Google Shopping campaigns are an absolute must. In an update announced last week, Google now provides greater prominence in search engine results for Shopping campaigns, allowing more in-depth product information. Businesses can now populate product pages on Google Shopping with inspirational and high-quality content. Highlighting product …
Users Have 7.6 Social Accounts, On Average A new study released today provides interesting insights for marketers on how different social apps impact users’ moods and the underlying motivations for using. In 2019 few web users are partisan enough to be 'all in' on only one social channel. Except, maybe, Tom on Myspace. Social users …
Snapchatters are happiest, Facebookers not so much Read More »
WhatsApp Campaigns Rolling Out Further Facebook announced at the tail-end of 2018 the forthcoming global rollout and expansion of WhatsApp ads in 2019. As the world’s leading messaging service, by size, and with roughly 25% more users than Facebook Messenger, it was inevitable. WhatsApp ads initially launched in August, via the Click-to-message Facebook advertising objective. …
Insta Ads Getting Better and Better Unlike parent company Facebook, Instagram had one hell of a 2018. It tipped over one billion users, daily time-on-site grew rapidly, and marketing uptake boomed, with Insta ad spend up 177% in 2018. Further good news for marketers is that Instagram still offers good value, according to a recent …
Instagram Fuses Its Two Fave Things: Ads & Influencers Instagram is in the process of launching its first, dedicated, influencer marketing advertising product, ‘Branded Content Ads’. The new feature will offer a new way for brands to sponsor posts created by celebrities and publishers. The solution was announced last week at a breakfast for advertisers and …
2018 Has been very much a watershed year for the major digital players. The Facebook Kool-Aid has well and truly worn-off A year to forget for Facebook, as it has lurched from PR crisis to PR crisis. User sentiment and trust are at an all-time low for the platform and regulators around the world are …