After dominating longer-form video, YouTube turns to short-form Video sharing monolith YouTube has waded into the TikTok vs Instagram vs Snapchat battle with its take on the short-form video format. Titled YouTube Shorts, it's pretty much a direct replica of TikTok. Chris Jaffe, VP of Product Management, YouTube "Shorts is a new short-form video experience …
YouTube Launches TikTok Challenger “Shorts” Globally Read More »
Reels Ads roll on following successful trial period After a successful test in India, Brazil, Germany and Australia, Reels ads will be rolled out across the world. Reels ads will appear full screen and vertical, in a similar way to ads displayed in Stories, and will show between individual Reels. Instagram for Business “These ads …
Facebook moves to better monetise WhatsApp & scales up AR Facebook has expanded its plans for complete domination of the online social commerce space by announcing new ways to shop across its network. The social giants boasted of new investments in tech that'll shape how we all shop in the future, plus solutions to allow …
Facebook’s Announces New Shopping Ads, Shops on WhatsApp & More Read More »
Instagram announces new shopping & affiliate marketing features As with most marketing tactics, influencer marketing has its fair share of problems. From fake followers to pods, to fraud, to contracting, to being tone-deaf, inappropriate behaviour and everything in between. But, perhaps the biggest issue, from a business perspective, is determining return on investment (ROI). Well, …
Insta content ranking signals vary by placements Instagram’s chief has broken his silence to explain how the algorithm works across each part of his platform. For a start, there isn’t one algorithm that rules over the whole app. Adam Mosseri, Head of Instagram “Instagram doesn’t have one algorithm that oversees what people do and don’t …
Snapchat launches Public Profiles for brands Another shot has been fired in the short-form video wars as Snapchat announced Public Profiles for Business, giving brands a free place to showcase and publish their Snap content. Since its inception, Snapchat has been a predominantly pay-to-play marketing opportunity, and with organic reach beginning to clam up on …
Snapchat Unlocks Organic Reach Bounty For Brands Read More »
Instagram Hopes New Drops Will Help Build Brand Buzz Instagram has announced another buzz-building feature as it continues to arm itself in the social commerce war. The platform has already started to roll out in-app purchases of products, which helps feed the machine and grow revenue while also providing additional sales outlets for brands and …
Instagram Announces ‘Drops’ For Product Launches Read More »
As part of Instagram's ongoing efforts to replace TikTok as the big dogs of short-form video, it has launched new insights for Reels and Live that will give creators more valuable data and convince them that Reels are the future. Instagram Business Team "For Reels, we will be showing new metrics including Plays, Accounts Reached, …
Instagram Launches New Insights for Reels & Live Read More »
Soaring engagement creates a communications dilemma LinkedIn’s latest transparency report shows instances of abuse and harassment have increased an astonishing 1000% year on year. While the focus is often on Twitter, Facebook and Instagram, and what they intend to do about the problems many people face on those platforms, LinkedIn has snuck in under the …
Facebook moves to clarify glitchy ad review processes For many of the 200+ million organisations that operate across the Facebook family of apps, bugs, glitches and unreasonable ad rejections are an all too common daily experience. However, according to reports from Digiday before Christmas, growing frustration from marketers is beginning to tip the balance. With …