TikTok joins the Stories party, as Twitter bins its clone The war between TikTok and Instagram just got bigger. Pretty soon, we might be moving into full-on Marvel vs D.C. territory, just without the lycra. We usually bring you news of Instagram trying to do something that either clones, mimics or competes with TikTok as […]
TikTok mimics Instagram with Stories trial Read More »
Studies claim U18s targeted with ads for drinking & extreme dieting As it considers opening up its app to a younger audience, Instagram has announced that it’ll change how ads target U18s. The platform has been mulling over whether it should allow under 13s to use Insta, and this move could be viewed as offering
Instagram Restricts Ads To Under 18s Read More »
Snapchat continues to expand organic marketing features Following on from the recent launch of Snapchat Brand Profiles, Snapchat has announced yet another valuable feature for bricks and mortar businesses and organisations with its new My Places feature, via Snap Map. Team Snap, Newsroom “With My Places, Snapchatters can discover more than 30 million businesses, log
Snapchat Highlights Local Businesses With “My Places” Read More »
Instagram streamlines reporting and content creation Instagram has launched another barrage in its war with TikTok as it seeks to tempt creators and brands to make Reels their primary destination for short-form video. We’ve already seen changes to Reels Ads, insights and a massive redesign. The latest news proves how serious Insta is when it
Instagram Extends Reels to 60 Secs, Insights to 60 Days & more Read More »
YouTube social commerce comes to influencer livestreams YouTube has upped the ante in the battle to create more revenue from video content. It’s recently announced a pilot test that will allow users to shop directly from livestream videos published by creators and accounts. Matt Madrigal, VP/GM of Merchant Shopping, Google “We’ve been beta-testing an integrated
YouTube Follows Insta & TikTok With Livestream Shopping Trials Read More »
TikTok fuses content marketing, influencers & ads The brain's trust at TikTok keeps on ticking over creative new ad options as it tries to position itself as the global leader in short-form video content. TikTok's newest idea, Spark Ads, will enable brands to sponsor trending organic content that fits their values and offerings. This piggybacking
TikTok’s new “Spark Ads” unlock influencer power Read More »
Instagram content producers rejoice! Instagram has finally pushed the button on Story Drafts, which are now available for all users. Initally announced in March, the much-requested feature will let users save Insta Stories as drafts within the app – negating the need to use painful workarounds. Saving a draft will be straightforward. The option to
Instagram Stories Drafts are Now Available Read More »
After dominating longer-form video, YouTube turns to short-form Video sharing monolith YouTube has waded into the TikTok vs Instagram vs Snapchat battle with its take on the short-form video format. Titled YouTube Shorts, it's pretty much a direct replica of TikTok. Chris Jaffe, VP of Product Management, YouTube "Shorts is a new short-form video experience
YouTube Launches TikTok Challenger “Shorts” Globally Read More »
Reels Ads roll on following successful trial period After a successful test in India, Brazil, Germany and Australia, Reels ads will be rolled out across the world. Reels ads will appear full screen and vertical, in a similar way to ads displayed in Stories, and will show between individual Reels. Instagram for Business “These ads
Instagram Reels Ads Launching Globally Read More »
Facebook moves to better monetise WhatsApp & scales up AR Facebook has expanded its plans for complete domination of the online social commerce space by announcing new ways to shop across its network. The social giants boasted of new investments in tech that'll shape how we all shop in the future, plus solutions to allow
Facebook’s Announces New Shopping Ads, Shops on WhatsApp & More Read More »