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LinkedIn

LinkedIn Offers Content Marketing Boost With Improved Search Results 

LinkedIn search hasn’t always delivered the content that users were hoping to see, but with a new overhaul that could be a thing of the past. Its techies have been busy over the winter and created a new search experience that should help deliver better and more relevant results. How has LinkedIn refined its search […]

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LinkedIn Trials New TikTok Style “Discover” Feed

If you thought there was no way the TikTok-ification of social media could extend to everyone’s favourite professional space, think again. We’re here to tell you that nobody is safe from the algorithm. That’s because LinkedIn has announced a slew of new features, including a ‘Discover’ feed, plus some extra context for job seekers, upgrades

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Meta Launches New B2B Ad Targeting Options

Look out LinkedIn because Meta is coming… Traditionally seen as the king of the B2B space, the professional social network might soon have some big competition from Facebook. Meta has launched new B2B advertising options that it says can reach anyone across any size business. Meta Support “Meta is uniquely positioned to support B2B marketers

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LinkedIn Business Manager Now Live for Pages & Ads

Following the June announcement of LinkedIn Business Manager, the platform has now gone live for Pages and Ads. What is LinkedIn Business Manager? Launched as a central control station for social media managers, the Business Manager is designed to make life easier for brands using the platform. Praveen Gujar, Product, LinkedIn “LinkedIn Business Manager (is)

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LinkedIn Announces New Facebook Style “Business Manager” Tool

LinkedIn has launched a new tool to make the lives of those who manage a lot of ads, Pages or people easier. As the temporary arrangements of those lost pandemic years become more permanent, it’s becoming more important to manage your affairs online. Business Manager seeks to do just that. Gyanda Sachdeva, Vice President, Product

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LinkedIn Clamps Down On Engagement Bait & Dodgy Polls

As user activity on LinkedIn grows (the platform has reported engagement growth for six quarters in a row), the potential for nuisance posters spamming your feed has grown with it. From wannabe influencers posting “broetry” to struggle-spam, polling dross and even occasionally marketing managers using sneaky techniques to drive growth and engagement! LinkedIn sees you…

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LinkedIn Upgrades Content Marketing Tools

As LinkedIn becomes more important for communicators, it has started to add more content marketing tools to the mix. Last year Articles for Pages hit the platform, letting marketers add more long-form content to pages to drive engagement and start conversations on the website. Now LinkedIn has introduced Newsletters to the mix. LinkedIn Marketing Solutions

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