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Snapchat Forks Out $1m Daily For Viral Hits

Snapchat Clones TikTok & Reels With "Spotlight" After being on the sharp end of Instagram, Facebook, Twitter, Whatsapp, Google, LinkedIn, YouTube and now even Spotify ripping off Stories, Snapchat has discovered that “borrowing” other people’s ideas can work quite well. With new kid on the block, TikTok, running amok, Snapchat has sort to get in […]

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LinkedIn Upgrades Events With New Organic & Ad Features

Corporate Events Get Significant Boost On LinkedIn LinkedIn has been tinkering with their Events offering all year. Have they finally struck gold? In March they launched their beta version of Events, which required a lot of improvement (but that's fine because that's the job of a beta launch). Since then, LinkedIn added an integration with

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LinkedIn Redesigns, Launches Stories Globally & More

First Major LinkedIn Product Redesign In Five Years  After five years, LinkedIn has finally got round to their much-needed redesign and added a ton of interesting products, in what is quite a sizeable update rather than just a cosmetic overhaul. Sure, they have tried to make the platform easier to navigate, more intuitive, and all

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YouTube Launches New Video Conversion Tracking

Engaged View Conversions Could Solve Video Attribution Conundrum  Since 2013, the amount of time people spend viewing online video has multiplied across the world, at an average rate of around 32% per annum. The consistent upswing in consumption is mainly attributable to improvements in display sizes and quality of mobile devices, faster mobile data connections,

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LinkedIn Pages Get Events & Staff Upgrade

LinkedIn's Big Corporate Events Push Continues  LinkedIn has released a series of Page updates looking to super charge events, analytics and advocacy. LinkedIn has been iterating on its Events product through 2020, as COVID puts virtual events in the spotlight. Through this year, LinkedIn Events has become more visible within both News Feed and notifications,

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LinkedIn Finally Clamps Down On Creeps & Idiots

LinkedIn Aims To Wipe Out Inappropriate InMail Messages Dealing with idiots is, alas, part and parcel of communicating on the internet. And the bigger the social footprint one has, the greater the idiot quotient. A point made frighteningly clear in a fascinating recent blog post from Tim Ferris. In most social channels, the brunt of

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Google’s New Personal “Business Cards” For Search

Personal Branding Gets A Major Upgrade With New "People Cards"   Facebook's long-term admiration and steady cloning of Snapchat, and now TikTok, is well documented. How good is Instagram Reels… But Facebook's not the only player in town which draws inspiration from its Silicon Valley neighbours, as Google's new LinkedIn-esque features demonstrate. Google's new "People Cards"

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LinkedIn Upgrades Ad Retargeting Tools

LinkedIn Adds Engagement Targeting For Video & Lead Ads Recently during Microsoft's quarterly results, CEO, Satya Nadella, spelt out a grim picture of LinkedIn's fortunes. While platform usage surged, marketing investment took a major hit. Satya Nadella, Microsoft Chief Executive, April 2020 "We saw increased demand from work, play and learn-from-home scenarios, benefiting Windows OEM,

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[STUDY] Influencer Marketing Costs Could Fall 25%

The World's Gorgeous & Glam Feel COVID Pinch  A glut of recent studies suggests that the influencer economy is currently not living its best life. Brands have cancelled or looked to postpone influencer activity at scale, with many concerned about both tone and costs. Influencers' sponsored content has experienced a significant decrease week after week

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