LinkedIn Engagement & Marketing Spend Boom As with most social channels, COVID 19 has been kind to LinkedIn. While it took an initial revenue hit this time last year, it has since recovered well, and usage has surged amongst locked down white-collar workers. Satya Nadella, Microsoft CEO, earnings call February 2021 “We once again saw […]
LinkedIn Chatter Up 48%, New Engagement Tools Launch Read More »
New Product Pages Offer Upside For Both B2B & B2C LinkedIn unveiled a pre-Christmas treat for marketers as it announced Product Pages on the 15th of December. Product Pages are a new offering from the social media platform. LinkedIn explains more, through their Product Marketing Manager Ryan MacInnis. Ryan MacInnis, Product Marketing Manager, LinkedIn. “(It’s)
LinkedIn Levels Up Sales With New Product Pages Read More »
Snapchat Clones TikTok & Reels With "Spotlight" After being on the sharp end of Instagram, Facebook, Twitter, Whatsapp, Google, LinkedIn, YouTube and now even Spotify ripping off Stories, Snapchat has discovered that “borrowing” other people’s ideas can work quite well. With new kid on the block, TikTok, running amok, Snapchat has sort to get in
Snapchat Forks Out $1m Daily For Viral Hits Read More »
Corporate Events Get Significant Boost On LinkedIn LinkedIn has been tinkering with their Events offering all year. Have they finally struck gold? In March they launched their beta version of Events, which required a lot of improvement (but that's fine because that's the job of a beta launch). Since then, LinkedIn added an integration with
LinkedIn Upgrades Events With New Organic & Ad Features Read More »
OnZoom Brings Search & Event Payments To Zoom Zoom has announced plans to move into the online events space. Its new offering, OnZoom, will be their online event marketplace and will allow users to buy passes to classes, events and activities. The pandemic has been good to Zoom, which blew the competition out of the
Zoom Muscles In On Event Marketing Read More »
First Major LinkedIn Product Redesign In Five Years After five years, LinkedIn has finally got round to their much-needed redesign and added a ton of interesting products, in what is quite a sizeable update rather than just a cosmetic overhaul. Sure, they have tried to make the platform easier to navigate, more intuitive, and all
LinkedIn Redesigns, Launches Stories Globally & More Read More »
Engaged View Conversions Could Solve Video Attribution Conundrum Since 2013, the amount of time people spend viewing online video has multiplied across the world, at an average rate of around 32% per annum. The consistent upswing in consumption is mainly attributable to improvements in display sizes and quality of mobile devices, faster mobile data connections,
YouTube Launches New Video Conversion Tracking Read More »
LinkedIn's Big Corporate Events Push Continues LinkedIn has released a series of Page updates looking to super charge events, analytics and advocacy. LinkedIn has been iterating on its Events product through 2020, as COVID puts virtual events in the spotlight. Through this year, LinkedIn Events has become more visible within both News Feed and notifications,
LinkedIn Pages Get Events & Staff Upgrade Read More »
LinkedIn Aims To Wipe Out Inappropriate InMail Messages Dealing with idiots is, alas, part and parcel of communicating on the internet. And the bigger the social footprint one has, the greater the idiot quotient. A point made frighteningly clear in a fascinating recent blog post from Tim Ferris. In most social channels, the brunt of
LinkedIn Finally Clamps Down On Creeps & Idiots Read More »
Personal Branding Gets A Major Upgrade With New "People Cards" Facebook's long-term admiration and steady cloning of Snapchat, and now TikTok, is well documented. How good is Instagram Reels… But Facebook's not the only player in town which draws inspiration from its Silicon Valley neighbours, as Google's new LinkedIn-esque features demonstrate. Google's new "People Cards"
Google’s New Personal “Business Cards” For Search Read More »