Personal Branding Gets A Major Upgrade With New "People Cards" Facebook's long-term admiration and steady cloning of Snapchat, and now TikTok, is well documented. How good is Instagram Reels… But Facebook's not the only player in town which draws inspiration from its Silicon Valley neighbours, as Google's new LinkedIn-esque features demonstrate. Google's new "People Cards" …
Google’s New Personal “Business Cards” For Search Read More »
LinkedIn Adds Engagement Targeting For Video & Lead Ads Recently during Microsoft's quarterly results, CEO, Satya Nadella, spelt out a grim picture of LinkedIn's fortunes. While platform usage surged, marketing investment took a major hit. Satya Nadella, Microsoft Chief Executive, April 2020 "We saw increased demand from work, play and learn-from-home scenarios, benefiting Windows OEM, …
The World's Gorgeous & Glam Feel COVID Pinch A glut of recent studies suggests that the influencer economy is currently not living its best life. Brands have cancelled or looked to postpone influencer activity at scale, with many concerned about both tone and costs. Influencers' sponsored content has experienced a significant decrease week after week …
[STUDY] Influencer Marketing Costs Could Fall 25% Read More »
LinkedIn Usage & Engagement Up, Ads Down With substantial portions of the global white-collar workforce under lockdown, it should hardly come as a surprise that LinkedIn usage has mushroomed. As per Microsoft’s latest quarterly results, LinkedIn is up to 690 million users, up from 675 million at the end of 2019. Although Microsoft does not …
New Story Stickers Allow Cash-Strapped SMEs To Cash In Small business represents a sizeable part of Google and Facebook's global turnover. Therefore, over the past month, both have rolled out a variety of features to help support businesses impacted by COVID-19 during this time. While both have ad credits and funding on the table, the …
Instagram Launches “Gift Cards” For Businesses To Sell Read More »
Create 6- or 15-Second Videos On The Fly Video performance via social channels can be a bit of a mixed bag, with performance varying from channel to channel. YouTube is a rockstar, but few marketers understand how to make it work. Facebook stripped back video in the News Feed in early 2018. LinkedIn’s only really …
LinkedIn's Chatty Ads Look To Capitalise On Messaging Growth LinkedIn has announced the launch of a brand new ad format, Conversation Ads, looking to capitalise on the rising messaging tide. Today, more than 2.5 billion people (35%) in the world use mobile messaging apps, and that number is expected to grow to nearly 40% by 2023. …
Social Media Audience Fatigue Is A Silent Campaign Killer Audience fatigue is a real issue when running social media campaigns. Unlike, say, within search. After all, how many times a year do you search "cheap flights to London"? Search, be it paid or organic, tends to unlock fresh audiences daily, which is why Google Ads …
Reddit Is Fast Becoming A Serious Marketing Channel Reddit is one of marketing’s great underutilised opportunities. According to Alexa, it’s the fifth top digital property in both Australia and New Zealand. Only trailing the big three, Google, Facebook and YouTube in Australia. While in NZ, it trails the same, plus Trade Me. In December, Reddit …
Reddit Chasing Marketing Dollars With Trending Takeovers Read More »
LinkedIn Trialling Ephermeral Stories Feature Social Stories have been one of the defining social media product themes over the past few years. Originally created by Snapchat in 2013. Instagram cloned in 2016. Facebook emulated in 2017. WhatsApp spun off Status in the same year. YouTube launched its version in late 2018. So did Google. Pinterest …