LinkedIn pulls pin on Stories as it refocuses to video Another Story experience has fallen by the wayside as platforms finally realise that just because it works elsewhere doesn't mean it'll work everywhere (WhatsApp, are you listening?). After Twitter abandoned its short-lived Fleets, LinkedIn has gone down the same route and will be retiring Stories […]
LinkedIn Stories Getting Culled In October Read More »
LinkedIn launches new video meetings Is LinkedIn going to be the new Skype, the new Zoom, or has it missed the boat entirely? The professional social media network has launched its version of video meetings. Video meetings sit within its messaging platform and provide a way of getting face-to-face without downloading a separate app. Crystal
LinkedIn expands messaging with Video Meetings Read More »
Insta Shop Ads testing across beauty, pet product, travel and home decor Another day, another piece of Instagram eCommerce news drops. In a further investment in that side of its business, Insta says it'll launch Ads within Instagram Shops. The new feature is currently in testing and includes options for an image carousel and single image
Instagram tests new Shop Ads Read More »
LinkedIn goes all-in on Events LinkedIn has announced new ways to increase event awareness as it goes all-in on virtual events and ramps up its lead generation capabilities. The updated Event Ads are designed to make sure that marketers get maximum bang for their bucks and as many registrations to events as possible. Alongside this,
LinkedIn improves Events offering & reporting Read More »
Soaring engagement creates a communications dilemma LinkedIn’s latest transparency report shows instances of abuse and harassment have increased an astonishing 1000% year on year. While the focus is often on Twitter, Facebook and Instagram, and what they intend to do about the problems many people face on those platforms, LinkedIn has snuck in under the
LinkedIn Harassment & Abuse up 1,000% Read More »
TikTok Follows Facebook's Lead With Lead Gen Ads TikTok is at it again. Not content with its four new ad formats, the short-form video giant has announced another new update that’ll get brands and marketers excited. Advertisers can now gain a clearer idea of their next customer via a Lead Generation ad option, which could
TikTok Lead Generation Gets Boost Read More »
Apple’s iOS 14.5 App Tracking Permissions Now Live It’s finally here. One of the first shots in Apple’s war on digital marketing, iOS 14.5, has dropped into devices worldwide. Masked as the update that hands power back to the little guy, one of the biggest guys of all has decided to champion the individual over
Does Apple Hate Ads or Just Facebook Ads? Read More »
Get Ready For Bigger, Bolder Business Influencers Thought leadership is the lifeblood of both corporate comms and business to business marketing. However, not all leaders are good at it or willing to commit to it meaningfully. For those who truly aspire to drive the agenda in their category or sector, LinkedIn's new Creator Mode's recent
LinkedIn Launches New ‘Creator Mode’ & Video Cover Stories Read More »
Apple's iOS 14 Digital Marketing Armadgedon Draws Closer In November 2014, Paper Magazine ran an interview and photoshoot with Kim Kardashian that claimed to break the internet. Despite earning nearly 1% of all web browsing history in the US 24 hours after publishing the full story, Paper never came close to breaking it as completely
SMK Explains: Apple’s War On Digital Marketing Read More »
The TikTok cheat sheet Last year, when TikTok expanded its ad offering for brands, it kicked off with the slogan, “don’t make ads, make TikToks.” But what does that mean exactly? Well, essentially nothing, since everyone is just running ads on TikTok, much as they are in every other channel. But, it is fair to
TikTok Launches Ad Library & Brand Safety Measures Read More »