Google Analytics Study Claims Organic Search Best Channel A study of Google Analytics for local businesses claims they see an average (across verticals and regions) of 414 monthly website users each month. Local business websites receive 50% of their traffic from organic search, with 37% coming from direct visits. The average local business receives no […]
50%+ of Local Business Sites Receive Under 500 Visits Monthly Read More »
LinkedIn Launches Events Hub For Face-to-face Networking After 15 years of trying to convince that world that “networking on the interweb was the future”, LinkedIn has finally thrown in the towel and launched an offline event offering. Computers are good, I suppose, but you can’t beat the real thing. LinkedIn Events is now live worldwide
LinkedIn Takes Networking Offline With New Events Offering Read More »
Google Search Beta Will Capture Leads Directly From Results Page Google is testing a new way for businesses to capture customer information with lead form extensions for Google Ads. The new beta functions very similarly to Facebook Lead Ads, in that Searchers can submit their information directly from the search ad. See image above via
Google Takes On Facebook With New Lead Gen Campaigns Read More »
Reports Claim Organic Reach Is Shifting To Mimic Ad Reporting According to reports circulating over the weekend, Facebook is expected to introduce changes imminently to how organic reach is calculated. The changes were first announced by social media expert, Matt Navarra, who claimed that the changes would be going live between 17th – 28th October.
Is Facebook Recalculating Organic Reach? Read More »
LinkedIn Upgrades Audience Targeting LinkedIn has just pushed live several new tools to help marketers on its platform bolster the effectiveness of their targeting, in keeping with similar launches from earlier in the year The most notable update of the recent release is perhaps the new audience forecasting information which sits within the Campaign Manager
LinkedIn Upgrades Campaign Manager Read More »
Innovation, visible social responsibility, valuing employees and video: new analysis says these may be the most important factors to amass a following for your company on LinkedIn. Kylee Lessard—LinkedIn’s own Associate Product Marketing Manager—has profiled and analysed the 10 most followed companies on LinkedIn and says we should all learn from their performance. Lessard’s Lessons to Impress
Page Tips from LinkedIn’s Top 10 Read More »
Pew Research's YouTube Deep Dive Shows Power of Power Keywords YouTube is perhaps the best-kept secret in modern digital marketing. Outside of television, in its various forms, YouTube rules the roost for online video consumption. Globally, YouTube is responsible for 11.4% of total internet data consumption, second only to Netflix, which hoovers up 15% of
[New Study] Which Keywords Drive Most YouTube Views? Read More »
LinkedIn's New Features For Users & Advertisers Alike LinkedIn latest product release and Microsoft’s latest quarterly results demonstrate the platform is both literally and metaphorically ‘open for business’. Microsoft’s latest data shows continued growth in user sessions, revenue and on-site engagement. LinkedIn’s heritage has long been in recruitment, with its Talent Solutions being its main
LinkedIn’s ‘Open For Business’ Read More »
News Feed Ads Shrinking To Match New FB5 Facebook Redesign From next month Facebook ads will be getting a design refresh, although the bad news for marketers is they’re getting quite a bit smaller. In just over three weeks, posts and ads in the mobile News Feed will display at a 4:5 aspect ratio, which
Facebook Shrinking Ads From 19th August Read More »
News Feed Ads Shrinking To Match New FB5 Facebook Redesign From next month Facebook ads will be getting a design refresh, although the bad news for marketers is they’re getting quite a bit smaller. In just over three weeks, posts and ads in the mobile News Feed will display at a 4:5 aspect ratio, which
Facebook Shrinking Ads From 19th August Read More »