September 2019 Launch Pushed Back To February 2020 Last year I wrote about the impending launch of Facebook’s Campaign Budget Optimisation (CBO), which was scheduled to begin rolling out for all in September 2019. Launched initially as an optional budgeting tool in 2017, the feature supposedly helps give businesses an easier way to manage their […]
What’s Up With Facebook Campaign Budget Optimisation? Read More »
Marketers & Users Are Piling Into Pinterest In 2020 Almost a year after listing on the New York Stock Exchange, Pinterest’s stock is riding on high, as usage and marketing uptake continues to surge. On Thursday, Pinterest posted stronger-than-expected fourth-quarter results, ending 2019 in style, and setting the scene for a very strong 2020. Pinterest
Pinterest Marketing Spend Up 51%, Users Up 26% Read More »
Instagram Stories Median Reach Rate 4.4%, Claims Study The Story-fication of social platforms was one of the leading social media marketing themes of 2018. Stories creation and consumption grew 842% between 2016 – 2018, according to Block Party, a consultancy. In mid-2018 former Facebook chief product officer Chris Cox, claimed, “the Stories format is on a
[NEW STUDY] Instagram Stories Reach Dropping Read More »
LinkedIn Live Launches, Alongside New Community Features LinkedIn had a strong 2019. It now has 660 million users, with 11 million and 2 million users in Australia and New Zealand respectively. Usage popped amongst its white-collar user base, as user sessions grew quarter on quarter throughout the year. Sessions were up 22% in the third
LinkedIn’s Bumper 2020 Page Updates Read More »
Pinterest Popped In 2019 The renaissance of Pinterest is well documented and, if eMarketer’s latest data is anything to go by, the “visual discovery tool” is set for a bumper 2020. According to data released yesterday, Pinterest surpassed Snapchat as the third-biggest social media platform in the US in 2019, and it will continue to
Is Pinterest The World’s 3rd Fave Social App? Read More »
Instagram Streamlines Influencer Activity Ahead Of 2020 Onslaught Instagram is widely considered, by marketers anyway, as the home of influencer marketing. Which social media channels are most important for influencer marketing? Instagram = 89% YouTube = 70% Facebook = 45% Blogs = 44% Twitter = 33% LinkedIn = 19% Pinterest = 15% Twitch = 6%
Facebook Opens Brand Collabs Manager To Instagram Influencers Read More »
Google Analytics Study Claims Organic Search Best Channel A study of Google Analytics for local businesses claims they see an average (across verticals and regions) of 414 monthly website users each month. Local business websites receive 50% of their traffic from organic search, with 37% coming from direct visits. The average local business receives no
50%+ of Local Business Sites Receive Under 500 Visits Monthly Read More »
LinkedIn Launches Events Hub For Face-to-face Networking After 15 years of trying to convince that world that “networking on the interweb was the future”, LinkedIn has finally thrown in the towel and launched an offline event offering. Computers are good, I suppose, but you can’t beat the real thing. LinkedIn Events is now live worldwide
LinkedIn Takes Networking Offline With New Events Offering Read More »
Google Search Beta Will Capture Leads Directly From Results Page Google is testing a new way for businesses to capture customer information with lead form extensions for Google Ads. The new beta functions very similarly to Facebook Lead Ads, in that Searchers can submit their information directly from the search ad. See image above via
Google Takes On Facebook With New Lead Gen Campaigns Read More »
Reports Claim Organic Reach Is Shifting To Mimic Ad Reporting According to reports circulating over the weekend, Facebook is expected to introduce changes imminently to how organic reach is calculated. The changes were first announced by social media expert, Matt Navarra, who claimed that the changes would be going live between 17th – 28th October.
Is Facebook Recalculating Organic Reach? Read More »