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[NEW STUDY] Instagram Stories Reach Dropping

Instagram Stories Median Reach Rate 4.4%, Claims Study The Story-fication of social platforms was one of the leading social media marketing themes of 2018. Stories creation and consumption grew 842% between 2016 – 2018, according to Block Party, a consultancy. In mid-2018 former Facebook chief product officer Chris Cox, claimed, “the Stories format is on a […]

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Is Pinterest The World’s 3rd Fave Social App?

Pinterest Popped In 2019 The renaissance of Pinterest is well documented and, if eMarketer’s latest data is anything to go by, the “visual discovery tool” is set for a bumper 2020. According to data released yesterday, Pinterest surpassed Snapchat as the third-biggest social media platform in the US in 2019, and it will continue to

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Facebook Opens Brand Collabs Manager To Instagram Influencers

Instagram Streamlines Influencer Activity Ahead Of 2020 Onslaught  Instagram is widely considered, by marketers anyway, as the home of influencer marketing. Which social media channels are most important for influencer marketing? Instagram = 89% YouTube = 70% Facebook = 45% Blogs = 44% Twitter = 33% LinkedIn = 19% Pinterest = 15% Twitch = 6%

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50%+ of Local Business Sites Receive Under 500 Visits Monthly

Google Analytics Study Claims Organic Search Best Channel A study of Google Analytics for local businesses claims they see an average (across verticals and regions) of 414 monthly website users each month. Local business websites receive 50% of their traffic from organic search, with 37% coming from direct visits. The average local business receives no

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LinkedIn Takes Networking Offline With New Events Offering

LinkedIn Launches Events Hub For  Face-to-face Networking After 15 years of trying to convince that world that “networking on the interweb was the future”, LinkedIn has finally thrown in the towel and launched an offline event offering. Computers are good, I suppose, but you can’t beat the real thing. LinkedIn Events is now live worldwide

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Google Takes On Facebook With New Lead Gen Campaigns

Google Search Beta Will Capture Leads Directly From Results Page Google is testing a new way for businesses to capture customer information with lead form extensions for Google Ads. The new beta functions very similarly to Facebook Lead Ads, in that Searchers can submit their information directly from the search ad. See image above via

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Is Facebook Recalculating Organic Reach?

Reports Claim Organic Reach Is Shifting To Mimic Ad Reporting  According to reports circulating over the weekend, Facebook is expected to introduce changes imminently to how organic reach is calculated. The changes were first announced by social media expert, Matt Navarra, who claimed that the changes would be going live between 17th – 28th October.

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Page Tips from LinkedIn’s Top 10

Innovation, visible social responsibility, valuing employees and video: new analysis says these may be the most important factors to amass a following for your company on LinkedIn. Kylee Lessard—LinkedIn’s own Associate Product Marketing Manager—has profiled and analysed the 10 most followed companies on LinkedIn and says we should all learn from their performance. Lessard’s Lessons to Impress

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