Recent research reveals a striking change in internet search behaviour across generations. A study by Talker Research from the US, featured in Forbes, highlights a notable trend: Generation Z is increasingly turning away from traditional search engines like Google, instead favouring social media platforms for their search needs. This shift could have profound implications for …
[STUDY] Is Gen Z Ditching Search For Social Media? Read More »
Meta is expanding its Verification for Business subscription package, introducing three new tiers. The expansion introduces new elements and higher-priced tiers designed to cater to a broader range of business needs. The updated tiers aim to offer more flexibility and advanced features, ensuring businesses can enhance their credibility and engagement on Meta’s platforms. Meta Newsroom …
Meta Adds 3 New Levels To Business Verification Subscription Packages Read More »
Threads, Meta’s Twitter-like social media app, continues to show remarkable growth and is making significant strides in the competitive social media landscape. Since its launch, Threads has piggybacked Instagram to rapidly gain users, achieving an impressive milestone of 150 million monthly active users (MAUs), as reported by Meta in April. Mark Zuckerberg, April 2024 “Threads …
Instagram Threads Tops 150m Users, Ads To Launch In 2024 Read More »
Meta has turbocharged its role in the generative AI sector by introducing its new AI assistant, Meta AI, which is now integrated into its popular apps, including Facebook, Instagram, WhatsApp, and Messenger. Meta AI Paves Way For New Search Play Utilising the sophisticated Llama 3 model, this integration enables real-time interactive capabilities directly via the …
Meta has advised users not to boost posts using their mobile app after changes to Apple’s T&Cs will add a whopping extra charge to advertising costs. That’s right – Apple will soon begin to charge iOS users a 30% service fee on boosted posts when they’re purchased in app. Despite Meta’s opposition to the charge, …
Meta Advises Advertisers Not To Boost Posts On Mobile Read More »
Meta has improved its video ad attribution thanks to a new performance measurement called engaged view, which takes into account actions that take place up to 24 hours following a completed session. Advertisers can now measure for conversions that happen within one day of a video ad play, as long as 97% of a 10 …
Meta Introduces New Engaged View Attribution for Video Ads Read More »
Meta has announced new generative AI tools to help users edit photos and produce videos using text descriptions. The features are built on Emu, Meta’s model for image generation. It has been pre-trained using 1.1 billion image-text pairs and then fine-tuned using thousands of selected high-quality images, says Meta. What is Emu Video? Emu Video …
Meta has announced a suite of new lead generation tools, AI features and a CRM partnership to help marketers sign, seal and deliver new customers. One of those features is full campaign automation for lead generation campaigns. Powered by Meta Advantage, lead generation marketers can use AI to streamline and increase the effectiveness of targeting, …
Meta Launches New Lead Generation Ad Tools, AI Features, And CRM Partnerships Read More »
Meta and Amazon have announced a really interesting partnership that will let users shop Amazon’s Facebook and Instagram ads and check out without leaving the app. Despite canning its live shopping efforts, Meta clearly believes that Insta and Facebook have heaps of potential in this area and are looking to exploit it by linking up …
Meta has launched a range of new updates to make it as easy as possible for marketers and business owners to use its apps over the Christmas and new year spending frenzy. Reels, feed photos, carousels and stories have all had an update, designed to help people “express their creativity, connect with their audiences and …