Facebook’s latest roll-out could make targeting consumers more effective.

We chat to Simon Betschel from Sensis about how Australian brands can be using social more successfully.

Sydney agency Circul8 extend on previous success to widen the Woolmark Company’s social reach.

VICE spoke with SMK about how the organisation has evolved, and their approach to social media.

Touted as an Australian first, Kleenex Cottonelle Australia’s Pin to Make a Difference campaign harnesses Pinterest’s unique female appeal to get mums sharing eco-friendly tips.

Kirsteene Phelan has joined Etsy as AU Community Manager.

When food writer Michael Shafran decided he wanted to write a recipe book, he decided to create a community around it before it existed. The very same community is key to creating the book.

Further to our last update on Pinterest figures in Australia, visitation to the site has steadily grown.

It’s been a tumultuous week of tweather: obituaries, boats, lots of love and airlines that won’t take flight.

Pinterest, which allows users to create boards of their favourite images from the web, is being celebrated as a blessing for US digital commerce – but what’s the story in Australia?