More and more brands are realising the power of TikTok and the influence it can have over key markets – but carrying out a successful campaign on the world’s most popular short-form video app isn’t as easy as jumping on the latest trend. TikTok has a unique feel, and that can be difficult for some […]
TikTok Study Shows Brand & Creator Collabs Power Read More »
LinkedIn launches Articles for Pages, integrates Events & Live video LinkedIn is looking for fresh ways to help brands maximise content posted on the platform, improve event performance and help marketers make smarter decisions. The first, “Articles for Pages”, is designed to help brands connect with audiences and develop a stronger thought-leadership position. Marketers can now
LinkedIn Expands Content Marketing & Live Events Offering Read More »
Business listings launch on WhatsApp ahead of global rollout Facebook has announced the development of a "modern-day Yellow Pages" on WhatsApp. Its pilot, currently underway, lets users search for shops and services on the platform. Considering the Yellow Pages still exists and probably believes itself "modern-day" is in no way awkward… Mark Zuckberg, Founder and
Facebook Building “Modern-Day Yellow Pages” Read More »
Post iOS 14, Facebook doubles down on automated targeting features Five months after the launch of Apple's iOS 14.5 update and the effects of Apple's privacy clampdown is beginning to be felt as the social media data hose chokes off. Launched in April, Apple's recent iOS update now forces social apps (amongst others) to get
Facebook Releases Major Ad Targeting Update As Privacy Regulations Bite Read More »
Google Streamlines Display Campaigns Another day, another marketing automation rollout, with Google’s latest updates for Display ads. Google’s latest update sees it looking to simplify the campaign set-up process for the time-poor and/or novices while also trying to dazzle more advanced users with a more significant input for machine learning. Google Ads will streamline Display
Google Ads Automation Upgrade Read More »
YouTube engineers explain video recommendation rankings YouTube has published an overview of how its recommendation system works, which will help brands and marketers understand how the system ranks videos to users – with that insight, it should be easier to attract more views and earn a better response from your audience. Cristos Goodrow, VP of
YouTube Lifts Hood On Video Algorithms Read More »
Facebook upgrades on-platfrom features due to Apple privacy clampdown Facebook has unveiled new engagement, lead generation and customer acquisition tools in a broad update that includes a whole raft of changes. Apple's new privacy features are undoubtedly a threat to how Facebook allows businesses to conduct business on the platform. These new features can be
Facebook’s New Lead Generation and Customer Acquisition Tools Read More »
Social media accounts for 44% of all time spent on mobile According to the latest App Annie report, people are spending more and more time on social media apps – a trend that shows no sign of slowing down. Users spent 740 billion hours on social apps in the first six months of 2021 (H1
[NEW REPORT] The Evolution Of Social Apps Read More »
Twitter improving brand safety with better community controls Twitter has launched five new features, all designed to help improve community interaction, give users more protection from online abuse and allow them to control their content better. The platform wants people to be able to share how they feel with a greater sense of freedom, or
Twitter’s Community Management Clampdown Read More »
Social media legal risks multiply with new ruling Australia’s High Court has ruled that media companies can be held responsible for defamatory comments left in response to social media posts. The judgement forms part of the Dylan Voller defamation case, which looks set to have massive consequences for the media industry and its relationship with
Facebook Page Comments Liable for Defamation, Court Rules Read More »