Meta has announced it’ll up its game on messenger, and in a move that should interest (and potentially delight marketers), will allow businesses to send automated messages to people who have opted in to getting them. The news should have advertisers reaching for another cup of coffee as they look to create a whole new […]
Meta Turbo-Charges Business Messaging With New ‘Recurring Notifications’ Read More »
Instagram is testing another feature that’ll have the folks over at TikTok looking on with a wry smile. TikTok’s full-screen main feed display could be coming to an Instagram experience near you. The move makes sense within the short-form video wars as Insta is trying everything in its power to make Reels more popular and
Instagram Trials TikTok Style Full-Screen Home Feed Read More »
As user activity on LinkedIn grows (the platform has reported engagement growth for six quarters in a row), the potential for nuisance posters spamming your feed has grown with it. From wannabe influencers posting “broetry” to struggle-spam, polling dross and even occasionally marketing managers using sneaky techniques to drive growth and engagement! LinkedIn sees you…
LinkedIn Clamps Down On Engagement Bait & Dodgy Polls Read More »
According to the latest findings from Insider Intelligence (formerly eMarketer), TikTok is on track to triple its ad revenue this year, surpassing the revenue of Twitter and Snap combined, TikTok’s ad revenue is expected to triple to $11.64 billion from $3.88 billion in 2021, dwarfing Twitter and Snapchat at $5.58 billion and $4.86 billion, respectively.
TikTok Ads Skyrocket, As It Announces New Pulse Feature Read More »
For Google advertisers in 2022, Performance Max campaigns have loomed large, with Google leaning into campaign automation in a big way. Performance Max is a goal-based campaign type that allows advertisers to access all of their Google Ads inventory from a single campaign across channels like YouTube, Display, Search, Discover, Gmail, and Maps. Performance Max
Google Offers More Conversions With Latest Performance Max Updates Read More »
In a move that could spark concern among some marketers, Instagram is moving to prioritise original content over reposts. Marketers who lean into a lot of user-generated content, memes or even potentially influencer posts or have done so in the past could feel a pinch following Instagram’s latest algorithm updates. In a video posted on
Instagram Tweaks Algorithm Favouring “Original Content” Read More »
Facebook is shutting down its podcast service next month, barely a year after its launch. After entering the market like a bat out of hell, the Meta bigwigs at the top of Mark Zuckerberg’s empire have decided to pull out of podding and focus on other areas. According to Bloomberg, Facebook will scrap its podcasts
Facebook Culls Podcast Offering Read More »
How many hashtags should you add to your Instagram posts to make engagement pop? Four? Fourteen? None? According to Head of Instagram Adam Mosseri, hashtags don’t really help with post distribution, so it’s probably not worth losing too much sleep over, either way… Mosseri stated that hashtags are designed to help categorise posts better and
[New Report] Do Instagram Hashtags Help Grow Impressions? Read More »
Meta’s (i.e.Facebook) ad targeting is famously accurate, right? Remember the whole Cambridge Analytica thing? It’s been known to be a powerful election-winning tool, and brands have used it to attract new customers. But hold the phone… New research by North Carolina State University has found that the real accuracy rate of Meta’s targeted ads leaves
[New Study] Facebook Interest Targeting Wrong 33% Of The Time Read More »
YouTube is not a platform that fails to sniff which way the wind is blowing, and although it’s taken some time, the giant now looks ready to move into the world of podcasts. A presentation leaked to PodNews indicates that YouTube plans to bring podcasts directly to the platform and will monetise them via audio
New YouTube Podcast Offering Leaked Read More »