New Instagram Guidelines Likely To Hit Influencers & Memes Instagram has this week rolled out a slew of new algorithm updates, effective immediately, with the intent of making it a more wholesome experience. The updates form part of a broader community standards push from Big Blue. Despite having community standards, Instagram is known for having […]
Instagram’s Latest Algorithm Update Puts Influencers On Notice Read More »
Snapchat Ramps Up At 2019 Partner Summit During Snap’s inaugural ‘Partner Summit’ last week in Los Angeles Chief Executive, Evan Spiegel, came out swinging for copycats Instagram and Facebook, alongside announcing a series of innovative new features. Snapchat lacks the comprehensive reach of Facebook or YouTube, which both reach approx. 80% of web users in
SnapChat: ‘We Own 18 – 24 Year Olds’ Read More »
[New Study] YouTube Obliterates Facebook, Instagram & Netflix YouTube is leaving Facebook, Instagram and the rest of the web in its wake, single-handily responsible for 37% of all mobile web traffic, according to a recent report. YouTube gobbles the largest chunk of all downstream mobile internet traffic worldwide, as per a report from Sandvine (a
YouTube Drives 37% Of Mobile Web Traffic Read More »
100% Ad Revenue Growth Powers Pinterest To 'Unicorn' Status Visual search engine Pinterest has announced details for its April initial public offering (IPO), based upon 100% increases in marketing revenue and burgeoning user engagement. Valued at $12.7 billion in 2017, Pinterest has been attracting marketing investment at an increasing rate for the past two to
Pinterest Files For Multi-Billion Dollar IPO Read More »
Google Makes Move On Instagram & Pinterest With Shoppable Images On Tuesday, Google revealed two new shoppable ad formats for Google Images at the Shoptalk conference in Las Vegas. The sponsored images highlight products that, when moused over, reveal brand, price and other details. The new Google Images offering is very similar in nature to
Google’s New Shoppable Google Images Ads Read More »
YouTube Turns Off Comments To Protect Children & Ad Revenue YouTube has announced a major change to how users comment and interact with video content on the platform in the wake of its latest scandal. YouTube has disabled comments on millions of videos due to allegations they were being used by paedophiles to communicate with
YouTube’s Brand Safety Problems: Part 15 Read More »
Instagram's New IGTV Redesign & ‘Pinteresty’ Features Social media super-sleuths have recently uncovered some interesting new Instagram features being tested, seemingly ‘borrowing’ from Snapchat (again) for IGTV and Pinterest. Instagram is in the process of redesigning its user interface (UI) and business profile UI. Within the new interface, Instagrammers can expect not only more prominence
Is Instagram Doing A Snapchat On Pinterest? Read More »
YouTube Testing New Organic Reach Driver YouTube is expanding the test of its “Explore” feature, a new discovery tool it first introduced as an experiment within its iPhone app last year. The Explore feature, initially popularised by Instagram, seems to be the latest must-have tool for the major social players. Launched on Instagram back in
YouTube’s New Instagram Explore Style Feature Read More »
Twitter finally reveals 126 million daily users, 60 million less than Snapchat Twitter has finally revealed its daily active user levels, and it’s a lot smaller than many in industry might have anticipated at 126 million. Its share price dropped 10% on the news. The fact Twitter has held back on its daily active usage
Twitter’s Daily User Base Dwarfed By Snapchat Read More »
New Report Shows What 'Grammers Like, Loath & Love About Marketing Instagram, alongside LinkedIn, probably offers the easiest organic (unpaid) social media marketing opportunities for communicators in 2019. With one billion plus users globally, and around 11 million locally, it is a robust media channel. Unlike LinkedIn, Instagram’s daily active usage levels are very high, with
What Do Instagrammers Want From Marketers? Read More »