LinkedIn has confirmed it is rolling back recent feed changes following user frustration over a surge in outdated posts. The platform had been testing a new algorithm designed to balance content recency with relevance. However, the update triggered widespread complaints from users who felt the feed became stale and disconnected from real-time professional activity. The […]
LinkedIn Reverts Algorithm After Recency Backlash Read More »
Facebook is rolling out a major algorithm change aimed at elevating original content and penalising serial reposters. The update reflects a growing platform-wide effort by Meta to protect creators and ensure that those producing fresh, authentic work receive the visibility, engagement and monetisation opportunities they deserve. The shift marks one of Facebook’s most direct moves
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Too many deals fall apart behind closed doors — and marketers are left guessing why. LinkedIn and Edelman’s 2025 B2B Thought Leadership Impact Report sheds light on the overlooked stakeholders quietly shaping outcomes: target buyers and hidden buyers. Target Buyers are subject matter experts. They are the IT leads, marketing heads, or technical users who
[NEW STUDY] LinkedIn Unlocks Influence of Hidden Buyers Read More »
Google’s rollout of AI Mode on 20 May marks a major shift in how people search online. It is not a full leap into large language models (LLMs), but it is the clearest move yet toward integrating generative AI into core search behaviour. The implications are significant, not just for users, but for advertisers navigating
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Meta is sharpening its focus on messaging-driven commerce with the launch of enhanced marketing messages on Messenger. This revamped feature is designed to help brands re-engage customers more effectively through direct, personalised messages, building on past efforts while bringing in new levels of control, measurement and targeting. The update reflects a broader shift in digital
Meta Expands Messaging With New Marketing DMs Read More »
Meta has unveiled a series of significant updates to its messaging and ad infrastructure, with a strong emphasis on WhatsApp. These enhancements are designed to streamline campaign management, deepen customer engagement, and future-proof brand communications in an increasingly AI-driven environment. Messaging Becomes a Priority At the heart of the announcement is Meta’s drive to make
Meta Expands Messaging Ads and AI Tools on WhatsApp Read More »
For all the promises about AI-powered search delivering higher-quality traffic, the data is painting a more nuanced picture. A new study from Ahrefs, analysing nearly 82,000 websites between May and June 2025, reveals a clear divergence in user behaviour between traditional search traffic and visits from AI platforms like ChatGPT, Perplexity, and Copilot. The findings
[NEW STUDY] AI Traffic Outperforms on Conversions Not Engagement Read More »
New research from LinkedIn reveals a significant shift in B2B buyer behaviour. Creator content now outperforms branded content when it comes to trust and influence across the buying journey. For senior marketers, the takeaway is clear. Creator content is no longer a top-of-funnel tactic. It is driving decisions at every stage, from initial discovery and
LinkedIn Data Shows Creators Now Drive B2B Trust Read More »
Meta is doubling down on short-form video by reclassifying all Facebook videos as Reels, fundamentally changing how content is uploaded, shared and discovered on the platform. The move, which is being rolled out globally over the coming months, marks a significant evolution in Facebook’s video strategy and reflects the rising dominance of Reels in driving
Facebook Rebrands All Videos as Reels in Major Shift Read More »
Meta has launched a major monetisation push for WhatsApp, introducing native advertising and paid subscriptions within the app’s Updates tab. This is the first time Meta has embedded ads directly into WhatsApp since acquiring the platform in 2014. Until now, the only way marketers could use WhatsApp at scale was via Click-to-Message (CTM) ads placed
WhatsApp Ads Finally Launch Read More »