Google’s new app, Google Vids, is set to transform video content creation for businesses by making high-quality video production as accessible as writing a document or creating a slide deck. Part of the Google Workspace suite and powered by Gemini AI, Google Vids empowers marketing and communication teams to produce compelling, professional videos quickly—perfect for …
Meta has shared its latest performance update, revealing a modest increase in daily active users across its app ecosystem and a substantial boost in revenue. Daily active users across Facebook, Messenger, WhatsApp, Instagram, and Threads now stand at 3.29 billion, up slightly from the 3.27 billion reported in Q2. This growth is accompanied by a …
Meta’s 2024 Growth: AI, Video, and the Rise of WhatsApp Read More »
Historically, B2B advertising has leaned on rational messaging, focusing on product features, benefits, and performance metrics to influence business decision-makers. But with today’s competitive landscape and the rising expectations of B2B audiences, this functional approach alone isn’t enough. A new wave of research, including LinkedIn’s “B2B Renaissance” study with MAGNA Media Trials, highlights that adding …
[New Study] 90% of B2B CMOs Championing Creative Read More »
In the ever-evolving digital landscape, Meta is making a bold push into the AI-powered search engine space. Meta’s strategic pivot not only marks its intent to lessen its dependence on industry titans like Google and Microsoft but also positions it within a competitive field where the balance between content access and creator rights has become …
At Advertising Week 2024, Meta unveiled a significant expansion of its advertising toolkit, focusing on video-driven engagement and generative AI solutions. With video content now accounting for 60% of user time on Facebook and Instagram, these updates provide a robust pathway for brands to elevate their campaigns and capture consumer attention more effectively. The New …
OpenAI’s latest update to ChatGPT introduces integrated web search, marking a significant shift in AI-powered search. Initially available to ChatGPT Plus and Team subscribers, this feature offers real-time answers with clickable sources across categories like news, sports scores, stocks, weather, and maps. Users can access updated information within the ChatGPT interface, making it a streamlined alternative …
Meta’s latest development, “Movie Gen,” marks a fascinating step forward in AI-generated content, promising a new era in video creation, editing, and audio generation. Movie Gen enables users to create videos through simple text prompts, personalising them with their own images, and performing high-precision editing—all while aiming to revolutionise how creators, marketers, and everyday users …
Meta Unveils ‘Movie Gen’: A New Era in AI Video Creation Read More »
LinkedIn has evolved far beyond its origins as a job-seeking platform. Today, it serves as a dynamic space for professional dialogue and thought leadership, with a rising trend of C-suite executives, particularly CEOs, using it to build their public profiles and engage directly with professional audiences. Financial Times (FT), October 2024 “There has been a …
Artificial Intelligence (AI) is quickly advancing beyond just conversational chatbots, and Anthropic’s new AI model, Claude 3.5, represents a significant leap in how businesses could harness this technology to automate complex workflows. The release of Claude 3.5 Sonnet and its sibling model, Claude 3.5 Haiku, introduces a game-changing feature called “Computer Use,” allowing AI to …
Anthropic’s New AI Handles Computers with Human-Like Precision Read More »
In 2024, eCommerce is playing a bigger role than ever, with online shopping accounting for 20.1% of global retail sales, a percentage expected to rise to 22.6% by 2027. The shift underscores the growing significance of customer trust and experience in influencing online purchasing decisions. Google has capitalised on this with its Store Ratings feature, …