Google’s new AI Search reporting arrives as website traffic becomes a less reliable proxy for discovery. The company has announced new Search Console tools for generative AI Search features, including performance reporting for AI Overviews, AI Mode and AI Overviews in Discover. Google is also testing a new control that allows website owners to opt […]
Google Adds AI Search Reporting Read More »
Customer service has always had an inbox problem. Meta now wants AI to help businesses answer it. At its Conversations 2026 event in London, Meta announced wider global access to Meta Business Agent, its AI-powered tool for handling customer interactions across WhatsApp, Messenger and, soon, Instagram. The company also introduced a Meta Business Agent Platform,
Meta Expands AI Messaging Agents Read More »
OpenAI is expanding ChatGPT ads into five more markets and testing multi-advertiser placements that can show several sponsored results inside a single ChatGPT ad unit. The company is extending geographic targeting beyond the US, Canada, Australia and New Zealand to include the UK, Japan, South Korea, Brazil and Mexico. The move pushes ChatGPT ads from
OpenAI Expands ChatGPT Ads Read More »
Microsoft has redesigned Microsoft 365 Copilot, cutting app load times by more than 50% and making its AI assistant cleaner, faster and more consistent across Word, Excel, PowerPoint, Outlook and other Microsoft 365 apps. The update gives Copilot a larger prompt box, a simpler interface and a single entry point across Microsoft 365 apps. Microsoft
M365 Copilot Gets A Faster Redesign Read More »
Meta believes the future of online discovery looks less like traditional search and far more like algorithmic feeds, creators and AI-powered recommendations. In a new report and accompanying blog series, the company outlined how consumer behaviour is shifting away from conventional Google searches and towards social-first discovery experiences driven by short-form video, creators and personalised
Meta Study: “Discovery Is Moving Beyond Google” Read More »
Meta is expanding its AI advertising strategy beyond its own ecosystem, launching new AI connectors that allow advertisers to manage and analyse Meta campaigns through external AI assistants and agent platforms including ChatGPT, Claude and Perplexity. On the surface, the announcement looks like a workflow update. In reality, it signals something much bigger about where
Meta Opens Ad Tools To ChatGPT & Claude Read More »
Google unveiled a sweeping set of AI Search updates at its Google I/O developer conference last week, centred around a redesigned Search box, conversational AI experiences and a new generation of Search agents powered by Gemini 3.5 Flash. For businesses and marketers, the bigger story is not necessarily the technology itself, but what it signals
Google Pushes Search Further Into AI Read More »
Artificial intelligence adoption is accelerating across businesses worldwide, with marketing emerging as one of the earliest and most active areas of deployment. New findings from the US Census Bureau’s 2026 AI supplement provide one of the clearest large-scale snapshots yet of how organisations are integrating AI across business functions, workflows, and employee tasks. While the
Marketing Leads The Global AI Adoption Curve Read More »
Instagram is preparing for a future where short-form video alone may no longer be enough. Speaking at the first Scalable Summit in Venice, California last week, Instagram VP of Product Tessa Lyons said the platform is increasingly thinking about how to support content formats better suited to connected TV viewing. “I don’t think short-form vertical
Instagram Looks Beyond Short Form Video Read More »
Early ChatGPT ad data suggests conversational AI rewards relevance over persuasion. Analysis from Adthena, based on more than 50,000 daily ChatGPT ad placements across 600 advertisers, found that the most common high-visibility ads are short, highly specific and tightly aligned to the user’s original prompt. Top-performing headlines observed in the study averaged around 30 characters,
[STUDY] ChatGPT Ads Favour Context Over Clickbait Read More »