[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

James Fitzgerald

[NEW STUDY] AI Traffic Outperforms on Conversions Not Engagement

Leave a Comment / AI, ChatGPT, Google /

For all the promises about AI-powered search delivering higher-quality traffic, the data is painting a more nuanced picture. A new study from Ahrefs, analysing nearly 82,000 websites between May and June 2025, reveals a clear divergence in user behaviour between traditional search traffic and visits from AI platforms like ChatGPT, Perplexity, and Copilot. The findings […]

[NEW STUDY] AI Traffic Outperforms on Conversions Not Engagement Read More »

LinkedIn Data Shows Creators Now Drive B2B Trust

Leave a Comment / LinkedIn /

New research from LinkedIn reveals a significant shift in B2B buyer behaviour. Creator content now outperforms branded content when it comes to trust and influence across the buying journey. For senior marketers, the takeaway is clear. Creator content is no longer a top-of-funnel tactic. It is driving decisions at every stage, from initial discovery and

LinkedIn Data Shows Creators Now Drive B2B Trust Read More »

Facebook Rebrands All Videos as Reels in Major Shift

Leave a Comment / Facebook /

Meta is doubling down on short-form video by reclassifying all Facebook videos as Reels, fundamentally changing how content is uploaded, shared and discovered on the platform. The move, which is being rolled out globally over the coming months, marks a significant evolution in Facebook’s video strategy and reflects the rising dominance of Reels in driving

Facebook Rebrands All Videos as Reels in Major Shift Read More »

Meta Expands Opportunity Score Globally

Leave a Comment / Ads, AI, Meta /

Meta is expanding the availability of Opportunity Score in Ads Manager, providing advertisers with a straightforward way to optimise campaign set-up and adopt proven performance recommendations. Now available globally, the tool offers a simple framework to improve efficiency and reduce costs across Meta campaigns. Opportunity Score provides a 0-100 rating that reflects how well a

Meta Expands Opportunity Score Globally Read More »

LinkedIn Expands Video Ads With First Impression and BrandLink Formats

Leave a Comment / Ads, LinkedIn /

LinkedIn is deepening its focus on video, positioning itself as a premium platform for corporate storytelling. At its first-ever NewFronts presentation, the company introduced a range of expanded video ad formats and distribution tools designed to help marketers reach professional audiences more effectively. Video consumption on LinkedIn continues to grow. The platform reports a 36%

LinkedIn Expands Video Ads With First Impression and BrandLink Formats Read More »

Meta Highlights New “Opportunity Score” in Ads Manager

Leave a Comment / Ads, Meta /

Meta is rolling out a new feature within Ads Manager aimed at making its performance recommendations more visible and actionable. The Opportunity Score, which has been in testing for some time, is now being highlighted to more advertisers through a prominent notification system. This score is designed to help advertisers understand how well-optimised their campaigns,

Meta Highlights New “Opportunity Score” in Ads Manager Read More »

Google CTR Drops as AI Overviews Dominate

Leave a Comment / AI, Google /

One year after the launch of Google’s AI Overviews, the search landscape has shifted dramatically. While impressions on Google are up more than 49% year on year, click-through rates have dropped by nearly 30%. For marketers and SEO leaders, this signals a structural change, not a temporary trend. BrightEdge’s latest study confirms that visibility no

Google CTR Drops as AI Overviews Dominate Read More »

Meta Eyes AI as the Future of Social Interaction

Leave a Comment / AI, Meta /

Mark Zuckerberg is all-in on AI, and Meta’s roadmap makes that clear. Between the company’s expanding open-source LLM strategy, a billion-strong AI user base, and growing speculation about AI “friends” populating social feeds, Zuckerberg is painting a future where artificial intelligence doesn’t just support your experience—it is your experience. Recent interviews and developments point to

Meta Eyes AI as the Future of Social Interaction Read More »