[SMK] AI & Digital Marketing Capability Transformation
Canva has rolled out more than 100 updates across its Visual Suite, expanding how teams create, edit and move work between formats inside the platform. The latest changes span presentations, video, Docs, Sheets, Whiteboards and Canva AI, with more emphasis on moving between different forms of creative work without repeatedly rebuilding assets or switching tools. […]
Canva Expands AI Creative Workflows Read More »
Meta’s latest AI launch adds another layer to how people may discover brands, products and services across its platforms. Muse, launched on 8 September, is Meta’s new personal AI agent. It can carry out tasks across apps, help with planning and progress longer-term goals. People can use Muse through its own app or directly inside
Meta AI Pushes Deeper Into Brand Discovery Read More »
OpenAI is pushing ChatGPT further into business reporting and analysis with a new Data agent inside ChatGPT Work. Launched on 10 September, Data can connect to company information, investigate performance questions, build interactive dashboards and produce reports through a conversational interface. It works with data platforms including Snowflake, BigQuery, Databricks and Redshift, as well as
ChatGPT Pushes Into Business Intelligence Read More »
AI is starting to change the economics of media buying at the same time that CMOs are already under pressure to get more from flat budgets and leaner teams. Gartner expects more than 70% of global advertising spend to flow through self-service platforms where AI materially influences how media is bought, priced and delivered by
[STUDY] AI Puts Pressure On Client Agency Relationships Read More »
ChatGPT Ads has reached a US$1 billion annualised revenue run rate less than 200 days after launch, giving OpenAI an advertising business of meaningful scale far sooner than many would have expected. The company says tens of thousands of advertisers are already using the platform, while self-service buying has now expanded across India, Europe, the
ChatGPT Ads Reach US$1bn In 200 Days Read More »
For most organisations, generative AI still begins with someone deciding to use it. A marketer opens ChatGPT, asks for an analysis, uploads a document or gives an agent a task. Even increasingly sophisticated AI systems usually wait for a person to initiate the process. ChatGPT Work is beginning to change that. Last week, OpenAI added
ChatGPT Work Expands Business Automation Read More »
Meta advertisers may soon lose another familiar control inside Ads Manager, with the company beginning to alert some users that placement options could be removed from ad sets, potentially limiting their ability to decide where campaigns appear across Meta’s advertising ecosystem. Taken on its own, the change could look like another fairly minor Ads Manager
Meta Removes More Advertiser Controls Read More »
ChatGPT Ads have been live for six months. That is apparently long enough for people to start deciding whether they work. The available evidence suggests the answer is considerably less satisfying. Some early advertisers are reporting expensive clicks, limited engagement and virtually no conversions. Others claim ChatGPT is already generating qualified B2B leads at substantially
[STUDY] ChatGPT Ads Defy An Easy Verdict Read More »
ChatGPT Work is only six weeks old, but OpenAI is already pushing it deeper into everyday workplace activity. Since its July launch, Work has added voice control and tighter desktop integration, while its core proposition remains much bigger than another chatbot upgrade. It can work across connected apps and files, carry out multi-step tasks, create
ChatGPT Work Starts Doing The Work Read More »
Brands are in for a YouTube performance windfall from this week. From 24 August, YouTube is extending the first-frame view methodology already used for Shorts across long form video, podcasts and Live. A video beginning to play will now count as a view, bringing more of YouTube into line with the reporting conventions marketers already
YouTube Hands Brands A View Windfall Read More »