[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

James Fitzgerald

Australian Privacy Reforms Bring Marketing Changes

Leave a Comment / Ads, AI / By

Australia’s privacy regulations are evolving, and as marketing and communications professionals, understanding the implications of these changes is crucial. With new penalties, privacy torts, and expanded security demands, businesses must adapt to avoid reputational damage and legal penalties. This article explores the key changes, what they mean for marketers, and how to prepare for the …

Australian Privacy Reforms Bring Marketing Changes Read More »

Marketers & Platforms Brace For AU Teen Social Media Ban

Leave a Comment / Google, Meta, TikTok, YouTube / By

The Australian government is preparing to take a bold step by proposing a comprehensive ban that would prevent underage users from accessing social media. Prime Minister Anthony Albanese has referred to social media as a “scourge” on young Australians and is determined to introduce legislation by the end of the year. The move, although motivated …

Marketers & Platforms Brace For AU Teen Social Media Ban Read More »

Google Expands AI-Powered Demand Gen Campaigns

Leave a Comment / Ads, AI, Google, YouTube / By

Google is making a major shift in its video advertising landscape by merging its Video Action Campaigns (VAC) into the more versatile and AI-powered Demand Gen campaigns starting mid next year. The change comes as Google aims to enhance the advertising experience by offering a multi-format, automated approach that promises improved performance and broader reach. …

Google Expands AI-Powered Demand Gen Campaigns Read More »

[NEW STUDY] Social Video 2024: Longer Clips, Bigger Gains

Leave a Comment / Meta, TikTok, YouTube / By

Social media video is evolving rapidly, with platforms and audience preferences constantly shifting. Tubular Labs’ latest report on the state of social media video highlights key trends that are reshaping how creators and brands engage audiences across major platforms like YouTube, TikTok, and Instagram. Drawing on data from over 11 billion videos and 28 million …

[NEW STUDY] Social Video 2024: Longer Clips, Bigger Gains Read More »

Instagram Chief Outlines Content Optimisation Best Practices

Leave a Comment / Instagram / By

Looking to fine-tune your Instagram strategy and give your content a little extra push? Instagram chief Adam Mosseri recently shared some valuable tips in his weekly Q&A session on IG Stories that could help you do just that. While these insights might not revolutionise your reach overnight, they offer practical tweaks that can help boost …

Instagram Chief Outlines Content Optimisation Best Practices Read More »

Google Analytics 4 Launches New Benchmarking Tools

Leave a Comment / Google / By

Google Analytics 4 (GA4) just got a serious upgrade with its new benchmarking features, letting businesses size up their performance against industry rivals. The new functionality represents a major advancement for marketers and analysts, providing invaluable context that can help shape more informed strategic decisions. Benchmarking Unleashed: Your Secret Weapon in Analytics Benchmarking is a …

Google Analytics 4 Launches New Benchmarking Tools Read More »

Instagram Trials Grid Overhaul: The Rise of Vertical Posts

Leave a Comment / SMK Post / By

Instagram, once synonymous with its iconic square images, might soon look drastically different. The platform is testing a significant change to profile pages, which could see the traditional square grid morph into vertical rectangles. This shift aligns with the growing trend of vertical content, especially as Instagram continues to prioritise video formats like Reels. But …

Instagram Trials Grid Overhaul: The Rise of Vertical Posts Read More »

AI Powers 39% of Social Media Marketing Content

Leave a Comment / AI / By

As generative AI (GenAI) continues to advance, it is becoming an increasingly integral part of social media marketing strategies worldwide. Businesses across the globe are rapidly adopting GenAI to enhance their social media content, with countries like Australia leading the way. However, this trend is not confined to Australia alone—regions such as North America, Europe, …

AI Powers 39% of Social Media Marketing Content Read More »

[NEW STUDY] Meta Ads Benchmarks 2024

Leave a Comment / Ads, Meta / By

As we approach the business end of 2024, a new industry report from Wordstream offers useful insight for organisations wanting to benchmark their Meta Ads performance. Grasping these trends and benchmarks is crucial for advertisers aiming to refine their digital marketing strategies. By understanding how various industries perform on platforms like Meta, businesses can make …

[NEW STUDY] Meta Ads Benchmarks 2024 Read More »

[NEW STUDY] How Kids and Teens Are Shaping Social Media

Leave a Comment / Trends / By

In an increasingly digital world, children are coming online at younger ages, engaging with apps and devices that offer a myriad of opportunities for learning, connection, and entertainment. However, recent data highlights some concerning trends regarding the apps children are accessing and the potential risks associated with them. A comprehensive survey by Qustodio, a parental …

[NEW STUDY] How Kids and Teens Are Shaping Social Media Read More »