Instagram is expanding its push towards original content, with a new algorithm update that prioritises originality across photos and carousels. The move builds on protections first introduced for Reels in 2024, signalling a continued shift in how the platform rewards content. For brands, this is not a sudden change in direction. It is an escalation. […]
Instagram Algorithm Shake-up Pings Memes Read More »
TikTok has introduced keyword controls that give brands more influence over how their content is categorised and discovered. The update allows users to manage the keywords automatically assigned to their videos, offering the option to remove irrelevant terms and suggest more accurate alternatives. Although the feature applies to all users, the strategic value sits firmly
TikTok Boosts Brand Discovery With Keywords Read More »
Google is pushing further into AI driven video, upgrading its Vids platform with higher quality generation, built in music tools and customisable avatars. While Vids has flown under the radar compared to Google’s flagship AI products, the direction is now clearer. Google is building for marketers who need to produce more video, more often, without
Google Bolsters AI Video Tool “Vids” Read More »
For many in-house marketing and communications teams, Microsoft Copilot has become a default AI layer, largely due to its integration within Microsoft 365 and alignment with existing IT policies. It has already influenced how content is created. Drafting, ideation, and research have become faster. Execution, however, has remained more fragmented. Campaign messaging is developed in
Microsoft Pushes Copilot Into Brand Workflows Read More »
LinkedIn is becoming a far more strategic platform in an AI-driven discovery landscape. Recent updates highlight two converging shifts. Long-form articles are driving stronger engagement, while also playing a growing role in how AI chatbots source and cite information. Taken together, these trends signal a change in how marketers should approach content creation, distribution, and
LinkedIn Long-Form Boosts Visibility In AI Search Read More »
Meta is set to overtake Google in global ad revenue for the first time in 2026, marking a significant shift in how digital advertising value is being created and captured. According to Emarketer, Meta is projected to generate $243.46 billion in ad revenue this year, narrowly ahead of Google’s $239.54 billion. That would give Meta
Meta Overtakes Google In Ad Power Shift Read More »
Meta has introduced a new Adaptive Ranking Model for ad delivery, aimed at improving performance while reducing the cost of reaching high value users. The update is already delivering measurable gains. Meta reports a 3% lift in conversions and a 5% increase in click-through rates on Instagram since rollout . More importantly, it reflects a
Meta Strengthens Ad Performance With AI Ranking Read More »
OpenAI has expanded ChatGPT advertising beyond the US, with Australia among the first international markets to go live. The rollout marks a shift from early testing to broader scale, as the company builds a new advertising channel within its AI products. That expansion comes as ChatGPT usage continues to accelerate across markets. In Australia, usage
ChatGPT Ads Launch In Australia Read More »
LinkedIn has become the most cited domain for professional queries across major AI platforms, marking a significant shift in how expertise is surfaced in AI-generated answers. New data from Profound shows the platform surged from outside the top 20 to the top five most cited sources on ChatGPT in just three months, one of the
[STUDY] LinkedIn Becomes Top Source In AI Answers Read More »
New data from Ahrefs, spanning more than 74,000 websites, offers one of the clearest views yet of how traffic is shifting in the AI era. Nearly 90 million search visits have disappeared over the past nine months, a figure that immediately raises concerns about the future of organic discovery. However, the more important story sits
AI Traffic Fails To Replace Search Losses Read More »