Google Analytics is introducing two updates aimed at improving how marketers identify performance changes and manage paid media investment. AI powered Generated insights are now surfaced directly on the GA4 Home page, while a new cross channel budgeting feature is rolling out in beta. Both updates are designed to reduce the time required to interpret […]
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Most social strategies still treat platforms as a portfolio decision. Increase TikTok. Defend Instagram. Maintain Facebook. Test LinkedIn. The problem is not budget allocation. It is structural misunderstanding. Emplifi’s 2026 Social Media Benchmarks, built on analysis of more than 200,000 branded profiles across Facebook, Instagram, TikTok, X, YouTube and LinkedIn, shows growth, engagement and visibility
[STUDY] Instagram Growth Holds As Reach Declines Read More »
LinkedIn has released its 2026 Skills on the Rise for Marketing, offering a data-backed view of the capabilities shaping hiring decisions right now. Unlike a simple trend report, the ranking combines skills added to marketer profiles with hiring success data, measuring growth relative to professionals hired over the past year. Resulting insights go beyond what
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AI is changing not just how content is discovered, but how it is read. For years, brands have structured long-form content around narrative build. Context first. Insight later. The strongest point saved for the conclusion. That format worked in a traditional search environment where depth and dwell time signalled value. AI systems reward something different.
ChatGPT Rewrites The Content Playbook Read More »
Trust is no longer a soft brand metric in B2B. It is a measurable growth lever. LinkedIn’s latest research into the 2026 B2B landscape makes the shift explicit. 75% of decision-makers say thought leadership is a more trustworthy way to assess a company’s capabilities than product sheets or marketing materials. 95% of hidden buyers say
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After years of legal battles and political tension, TikTok’s future in the United States has entered a new phase. A forced restructuring has allowed the platform to continue operating under a US governed joint venture, easing the immediate threat of a nationwide ban. Headlines have centred heavily on American politics, yet the implications stretch far
TikTok’s US Business Got Sold. Now What for Brands? Read More »
For the past two years, marketers have treated ChatGPT as an emerging discovery surface, experimenting with how generative AI interprets brands, categories, and intent. That phase is now moving into a more commercial reality. OpenAI has confirmed that advertising will begin testing inside ChatGPT in the U.S., signalling the platform’s shift toward a monetised model.
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LinkedIn has shared new insights into how B2B marketing is evolving, with a clear emphasis on trust, credibility, and human connection. The findings bring together several trends that have been emerging over recent years and position people-powered thought leadership as a central driver of B2B performance heading into 2026. While video adoption, full-funnel events, improved
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Agentic shopping has moved from theory to reality, and Google is making a decisive play to shape how it develops. A new wave of retail and advertising tools announced this month points to a future where AI agents handle discovery, evaluation and even checkout on behalf of consumers. For retailers and brands, the implications go
Google Rebuilds Checkout For AI Shopping Read More »
LinkedIn has released its latest Jobs on the Rise report, offering a clear signal of where hiring momentum is building as we head into 2026. The data, based on job changes and profile updates between 2023 and 2025, shows how professionals and businesses are responding to rapid technological and economic change. Artificial intelligence dominates the
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