For advertisers heading into the pointy end of the year, the latest data on online ad costs is enough to make the most seasoned advertiser’s eyes water. A report from LocaliQ has shown that the cost per lead has gone up for 91% of industries advertising on Google. If you’re in the arts and entertainment …
[New Study] Google Cost Per Lead Up 19% Across Industries Read More »
Google has announced several new Google Analytics 4 (GA4) updates designed to make it easier to transition to the new platform and deliver better results through machine learning solutions. A smoother transition The transition to GA4 has the potential to be very stressful for some marketers and brands, especially those without big staff numbers, to …
Google Unveils Several New Google Analytics 4 (GA4) Updates Read More »
Apple’s ATT data privacy update had some pretty serious implications for Meta’s ad revenue. Estimates put the total loss at a whopping $10 billion of revenue, so it’s no surprise that the geeks have been working harder than ever on new ad products and new ways to keep advertisers interested. New ad features The latest …
Meta Announces New AI, Messaging & Video Offerings Read More »
TikTok has announced a new partnership with the masters of the “link in bio”, Linktree. TikTok’s latest partnership will offer brands and creators more referral link options and better engagement and conversion opportunities. Building on an existing relationship, this enhanced integration will enrich the experience of businesses or creators who choose to use Linktree and …
TikTok Partners With Linktree Offering Engagement Boost Read More »
It’s that time of the year again folks! That’s right, in barely a blink the year has whizzed right past us and we’re nearly at Christmas. The fast-approaching shopping bonanza is manna from heaven for most retailers, who can now take advantage of some new Instagram ad options. Expanding ads in Explore home and profile …
For businesses hungry to drive inbound sales calls, Meta has introduced some timely new ad launches within its Call Ads offering ahead of the holiday season. Meta has announced a new callback feature for Messenger, offering businesses a new method for generating inbound sales leads. Meta for Business “Running a business means juggling a lot, …
Meta Upgrades Call Ads For Sales & Lead Gen Campaigns Read More »
LinkedIn has announced three new ad tools to help you make the most from your campaigns on the platform. Documents ads, offline conversation data integration and an exciting new Media Library should be available to marketers and advertisers moving forward. The newest and shiniest of the updates is Document Ads. Document Ads let brands advertise …
LinkedIn Launches New “Document Ads” For Lead Generation & Content Marketing Read More »
In yet another indication that short-form video is the tail that wags the dog of big social media platforms, Facebook has announced another shift away from news content. And, by doing so, it will put more resources towards video in an attempt to secure the future of Meta. Instant Articles backed So, what is the …
Instagram Reels might always be considered the ugly stepsister of TikTok in some quarters, but nobody can deny that the results it’s getting are encouraging for Meta. According to the platform, 20% of the time spent on Instagram is done watching Reels – and now brands are starting to believe in the power of short-form …
[NEW STUDY] Brands Are Wining With Instagram Reels Read More »
Businesses on TikTok will have more ways to make sure their content does well in search due to a massive increase in the length of character descriptions. Before the change, TikTok limited descriptions to 300 characters. Now, marketers can type out a whole essay’s worth as they’ll have 2,200 characters to play with. TikTok’s new …
TikTok Increases Video Descriptions To 2,000+ Characters In New Search Play Read More »