Instagram has finally lifted the lid on shadowbans… and the results may not satisfy everyone, but they could answer why some accounts see a dramatic reduction in reach. A new update to its Account Status dashboard (available on professional accounts) will let users know whether their content is being recommended across Instagram and will help …
Instagram Finally Opens The Lid On “Shadow Bans” Read More »
LinkedIn has new features for marketers to get to grips with, including an upgrade for Newsletter, updated Competitor Analytics and new tools for Product Pages. First up – the upgraded Competitor Analytics dashboard. LinkedIn says it will help brands understand what competitors are up to. The updates are: The ability to track follower growth, recent …
LinkedIn Upgrades Competitor Analytics, Newsletters and Product Pages Read More »
YouTube is expanding YouTube Shorts’ monetization by adding shopping features to it. First reported by the Financial Times and confirmed to TechCrunch, YouTube is piloting a shopping on shorts scheme with eligible American creators, who are able to tag products from their store. Australian viewers can see the tags and shop via Shorts, as can …
Meta has been searching for ways to monetise WhatsApp more effectively for years. One of the ways it has done so is by turning it into a commerce platform, which seems to be having some success. For example, click-to-WhatApp ads have grown by 80% and looks set to earn Meta $1.5 billion revenue. Business discovery …
WhatsApp Scales Up Business Directory & Commerce Offerings Read More »
Elon Musk’s reign as head honcho of Twitter has been an interesting one. Barely a day goes by without some new grand announcement, often by the big man via his Twitter account, that sets off a whole new storm in a teacup. Musk has again taken to his pulpit to share his latest product vision …
Elon Musk Offers ‘Twitter 2.0’ Roadmap for Marketers & Users Read More »
In the face of some nervous glances at economic forecasts for 2023, LinkedIn has released new tools that provide deeper insight to help marketers measure success and ensure that budgets aren’t restricted by nervous bosses. Gyanda Sachdeva, Vice President, Product Management, LinkedIn “While 78% of marketing leaders believe maintaining or increasing spend will accelerate their …
LinkedIn Releases Bumper Suite Of New Marketing Tools, Updates & Insights Read More »
In 2022, TikTok is on track to generate around US$11 billion in ad revenue, according to Insider Intelligence, which is almost treble its 2021 income. That figure is then forecast to rise to US$18 billion next year before landing on US$24 billion in 2024. Although, based on how brand uptake is growing, these figures could …
Marketers can now add a little extra something-something to image posts thanks to Instagram’s new feature that lets users place music in image posts. Instagram “Music is a huge part of expression on Instagram, and we’re excited to provide the ability to add music to Feed photo posts like you can with Reels and Stories.” …
Wanna take your advertising to one of the world’s biggest streaming services? You do? Oh, luck’s on your side, as Netflix Basic with Ads is now available. You can now reach consumers in 12 countries (Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US), with more markets to follow …
Social media managers rejoice because the era of juggling third-party apps and multiple browser windows to schedule your Instagram posts is over! In a move that will save marketers and content creators time, a new tool will help people schedule posts in advance without going to Creator Studio or your favourite third-party app. Instagram for …
Instagram Rolls Out In-App Scheduling To Business Accounts Read More »