Instagram has been following TikTok’s lead when it comes to AI-led discovery for some time now, but it’s yet to release guidance for brands and marketers on how to make the most of that (which it calls Recommendations). Well, now we’re all in luck because Insta’s Head, Adam Mosseri, has shed some light on the […]
Instagram Reveals “Recommendations” Best Practices To Boost Organic Discovery Read More »
TikTok is on a mission to re-design the marketing funnel to create an “infinite loop” powered by discovery and creativity, and while that might sound a little ‘sunshine and rainbows’, and more than a tad far-fetched, we should all pay attention. That’s because while TikTok’s shopping efforts haven’t brought riches to creators or brands just
TikTok Launches Expanded Shopping Ads For Brands Read More »
If you thought there was no way the TikTok-ification of social media could extend to everyone’s favourite professional space, think again. We’re here to tell you that nobody is safe from the algorithm. That’s because LinkedIn has announced a slew of new features, including a ‘Discover’ feed, plus some extra context for job seekers, upgrades
LinkedIn Trials New TikTok Style “Discover” Feed Read More »
Google has expanded its ad offering again. But rather than adding another virtual string to your bow, one of the internet’s original giants will let you target your audience where they live and breathe. Introducing… out-of-home advertising That’s because digital out-of-home ads have been made available to all Display & Video 360 users. Marketers can
Google Adds Outdoor Ads To Ads Offering Read More »
Meta Advantage is designed to help advertisers use AI and automation to maximise the performance of adverts. Well, now Meta had added Advantage+ to help brands automate an entire campaign type. Meta “Through Advantage+ solutions, advertisers can tap into the power of AI to provide more relevant campaigns to the people who matter most to
Meta Expands “Advantage+” Automation Capabilities Read More »
Google has announced the release of what many believe will be its most significant algorithm update in ten years. Its new algorithm update, called the “helpful content update”, looks to boost content written for people to enjoy and will penalise the stuff marketers churn out with the aim of playing search engine rankings. According to
Google Announces Major “Helpful Content” Algorithm Update Read More »
Another new headline feature is coming to Reels – but before you roll your eyes and start thinking about what else Meta could have duped from TikTok this time around, this time it may be different. Because the feature is something, you may have seen on Instagram before. Before we get to that, there is
Instagram & Facebook See New Creative Reels Updates Read More »
Look out LinkedIn because Meta is coming… Traditionally seen as the king of the B2B space, the professional social network might soon have some big competition from Facebook. Meta has launched new B2B advertising options that it says can reach anyone across any size business. Meta Support “Meta is uniquely positioned to support B2B marketers
Meta Launches New B2B Ad Targeting Options Read More »
LinkedIn has announced a suite of new creative features for businesses and creators alike aimed at making it easier to share visual content on the social network. Keren Baruch, Product Lead for Creator Strategy at LinkedIn “With a 20% increase YoY in people adding visual content in their posts on LinkedIn, we love seeing new
LinkedIn Content Marketing Gets A Creative Boost Read More »
After a little over two years, Meta has announced it is pulling the pin on Live Shopping. The live stream culling sees Meta shifting its focus to Reels, with the discontinuation of live shopping pencilled in from October 1, 2022. From that date, you will no longer be able to host new or scheduled live
Meta Culls Facebook Live Shopping, Shifts Focus to Reels Read More »