Google Analytics Study Claims Organic Search Best Channel A study of Google Analytics for local businesses claims they see an average (across verticals and regions) of 414 monthly website users each month. Local business websites receive 50% of their traffic from organic search, with 37% coming from direct visits. The average local business receives no …
50%+ of Local Business Sites Receive Under 500 Visits Monthly Read More »
Facebook Pushes Microsharing With New Prototype Social media’s pivot towards privacy has been the defining theme for 2019. Naturally spearheaded by market-leader Facebook, following the publication of Mark Zuckerberg’s new privacy manifesto in March. However, bringing this new vision to life will be a colossal effort, requiring an entire product redesign and the wholesale creation …
Will Facebook’s New ‘Favorites’ Feature Transform Messenger? Read More »
Global Snapchat Usage Up 14% According To eMarketer Snapchat looks set to end 2020 on a high, according to the latest figures released by eMarketer. A run of successful feature launches, including its viral Gender Swap Lens, a revitalised Android app and integrations with a host of third parties, such as Tinder, Reddit and Buzzfeed, …
Visual Content Increasingly Key To Search Success According to user experience gurus Neilsen Norman Group, Google’s evolving search engine results are leading to radical shifts in search behaviour. A recent study suggests that dominating Google’s top spots won’t bring the results of yesteryear. Alongside demonstrating the importance of capitalising on Google’s featured snippets (or similar) …
AMP For Gmail Is An Email Marketing Gamechanger Email marketers rejoice, today is a good day. At the beginning of 2019 Google announced the much activated launch of its AMP for email offering, ahead of its 2nd July go-live date. Although launched in July, the feature was only available to Gmail users accessing via web. …
Facebook Looks To Ease Concerns From Marketers Facebook has announced an expansion of its brand safety features amidst growing concerns from advertisers globally related to the rise of misinformation, fake news and extremist content on the platform. Facebook has offered somewhat clunky brand safety features for some time: Controls over where ads appear when shown within …
Google Has 120+ Million Local Guides In 24,000 Locations Google Maps is a sleeping giant. Every month, more than a billion people use Google Maps. Following a host of feature upgrades within the past year they’re about to use it a whole lot more. Google’s plan for Maps is to be the one-stop-shop where users …
Average Cost Per Instagram Photo Is US$1,642, Study Claims A recent study claims that the average cost for a sponsored Instagram photo has jumped from US$134 in 2014 to US$1,642 in 2019. The data, compiled by influencer marketplace Izea, examined negotiated rates between marketers and creators ranging from micro-influencers to celebrities, since 2006. Far from …
[STUDY] Influencer Costs Soared 1000% Since 2014 Read More »
Google Maps & Shopping Campaigns See Xmas Upgrade One of the most overlooked and underserved aspects of digital communications is the ability to physically move audiences. For the past 20 years, most online marketing tactics have centred on serving web impressions, driving clicks, watching vids, generating Likes and encouraging online comments. Also, Poking. Remember when …
Facebook Opens 'Brand Collabs Manager' For More Brands & Influencers In keeping with its 2019 expansion and focus on influencer marketing, Facebook has announced an extension to its influencer platform, Brand Collabs Manager. Just in time for the end of year push, Facebook has expanded to more countries and tweaked eligibility, opening up access to …