A research project called Power in Progress is looking at how brands should approach social media and collective power. The researchers, Velocity, haven’t yet published their findings. But details of interest are emerging; most recently via Forbes columnist David Bloom. New power generation Disruption is now an acknowledged market force brought on by the decentralising …
Google has introduced a few new AI-driven tweaks for campaigns in the Display & Video 360 platform. We’re talking outcome-based ad buying and automated bidding at the insertion order level. It’s simpler and more impressive than it may sound… Automating outcome-based success Up to now, automated bidding in Display & Video 360 only supported ad …
Facebook is poised to hide like counts from posts. With potentially huge implications for social media metrics, Zuckerberg and co have quietly planted a likes-hiding code in Facebook’s Android app. Losing likes Jane Wong—a Hong Kong based tech blogger—uncovered the ‘prototype functionality’. The inactive code she discovered in the app will (when triggered) hide like/reaction …
Starting this week, the price paid by winning bidders in Ad Manager auctions will be calculated differently. Google Ad Manager is moving to a first price auction method. Some fear this will cause a price hike for online ads. Google signalled the change in March. They say that months of trials have proven that ‘first …
Google, First Price Auctions & The New Ad Normal Read More »
Hashtags on Instagram: they enhance exposure and engagement, right? But how can you get the best from them? Put hashtags in post caption or in the first comment? How many? Do you hide them? A data-driven perspective is currently doing the rounds, published by analytics experts Socialinsider and content curation service Quuu. Is this new …
Facebook has launched conversational ad campaign options aimed at lead generation. This new flow for Messenger-focused campaign objectives will funnel clicks through a purpose-programmed chatbot that can help identify ideal clients. While Ad Manager handles the automation, chatbot behaviour can be customised by the advertiser. And, it’s simpler than it sounds. Here’s how you do …
Innovation, visible social responsibility, valuing employees and video: new analysis says these may be the most important factors to amass a following for your company on LinkedIn. Kylee Lessard—LinkedIn’s own Associate Product Marketing Manager—has profiled and analysed the 10 most followed companies on LinkedIn and says we should all learn from their performance. Lessard’s Lessons to Impress …
Fresh Google research indicates that third-party cookies may still be irreplaceable to marketers. Cookies, publisher data, advertiser concerns Google Ads Senior Product Manager Chetna Bindra recently observed that publishers who can’t use cookies see ad revenues fall by ‘an average of 52 percent’. At the time, Bindra didn’t give details about the source of those …
Email Marketing’s Back In Business, But Old Problems Remain For smart communicators in 2019, email is key. With escalating online ad costs and deteriorating organic results from social, search et al. email is getting its time in the sun again. Not only is it one of the few owned media channels a marketer possesses, but …
[NEW STUDY] Email Marketing: Reputation Is Everything Read More »
Subaru 'Long Stick' Ad Is Top Dog In 2019 ‘You know what’s great when surfing the web; unsolicited, unskippable, video ads’. Said no one ever. One of the biggest challenges for marketers today is in being able to translate traditional, above the line, ad creative to the web. Particularly with video content. And, even more …