New Journal Of Marketing Paper Unlocks Virality A new paper released recently in The Journal of Marketing provides fascinating insights into high performing online video creative. The snappily entitled study, “What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence” was carried out by researchers from the University of […]
[NEW STUDY] The Science of Viral Video Read More »
LinkedIn's Big AI Bets Driving Record Feed Engagement As a twelve-year-old growing up playing football in London, all kids dream of winning ‘Player’s Player’, come the end of season ‘Club Night’. ’Tis the ultimate accolade. The Ballon d'Or of council estates across the land. However, if LinkedIn played under-13s football, it’s unlikely they’d be up
LinkedIn Engineers Explain News Feed Algorithm Read More »
Instagram Dips Its Toe Into Search Engine Marketing With Explore Ads Instagram has this week announced the launch of the latest addition to its rapidly growing ad business… Explore. With over 500 million Instagrammers using Explore monthly, it was only a matter of time before the ads rolled out. In fact, SMK blogged on the
Instagram’s New Explore Ads Launch Read More »
However, SEO Still Trumps Google Ads 12 to 1 A recent study from marketing analytics firm Jumpshot spells trouble for organisations heavily reliant on organic traffic from search engines. The latest data, compiled in conjunction with Sparktoro, shows a substantial drop in organic search clicks across a range of verticals. ‘Zero-click’ searches, as they are
[NEW STUDY] 49% Of Google Searches Drive ‘No-clicks’ To Websites Read More »
GMB's New Feature Extravaganza Fuses Social & Search Google has sparked off another digital landgrab for marketers as it releases a slew of updates for Google My Business (GMB). Google’s latest move puts Google My Business in closer competition with Facebook, Instagram and other social players. In some ways, perhaps, even ahead. Launched in 2014,
Google My Business Ramps Up For 150m Businesses Worldwide Read More »
Latest eMarketer Data Shows Mobile's Unstoppable Rise According to the latest data from research powerhouse, eMarketer, consumers’ use of smartphones now makes up the majority of their media consumption. In advanced economies, worldwide, mobile is now either the dominant medium, in terms of time spent, or is on course to become so within the not
Mobile Makes A Grab For TV’s Crown Read More »
Renewed Facebook Community Management Focus Prompts Ranking Changes At May’s Facebook F8 Mark Zuckerberg spelt out Facebook’s development roadmap for the next two-three years. One of the key themes was the reprioritisation of community. Or, if you like, a focus on putting the ‘social’ back into social media. Since, alas, in recent years, social platforms
Facebook Community Management Ranking Update Read More »
This week’s guest blog spot is from Analise Trotter, Head of Delivery at Hoozu. Hoozu leads data-driven, creative influencer marketing activity for leading brands. From Micros to Macros, Is Anyone Not An Influencer On Instagram? According to a recent study, there are over 500,000 active influencers operating on Instagram alone. That’s 39% of all Instagram
Standing Out Amongst 500k Influencers On Instagram Read More »
Gmail's Email Game-changer Launches 2nd July Google has just announced a 2nd July launch date for its game-changing Dynamic Email for Gmail. Initially announced in March, Dynamic Email has been in beta testing since. During the testing phase, Gmail has partnered with a cross-section of organisations, including the likes Booking.com, Despegar, Doodle, Ecwid, Freshworks, Nexxt, OYO Rooms, Pinterest
Turbo Charge Email With Gmail Dynamic Email Read More »
Branded Content Ads Will See Instagram Influencer Spend Explode Instagram advertisers can now convert organic influencer posts into ads, with the launch of its new Branded Content Ads. As SMK featured in March, the new ad product has been under development with select brands since 2018 and will be available to all advertisers in the
New Instagram Influencer Ads Live Now Read More »