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Facebook Launches ‘Click-Gap’ Algorithm Ranking Signal

Updates Lanch As Part Of Wide-reaching News Feed Changes Facebook has just announced one of its most significant News Feed algorithm updates yet, with the launch of ‘Click-Gap’. Click-Gap borrows heavily from search engine algorithm rankings, in principle, with Facebook now putting a much heavier emphasis on off-social quality signals. As of this week, Facebook […]

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Instagram’s Latest Algorithm Update Puts Influencers On Notice

New Instagram Guidelines Likely To Hit Influencers & Memes Instagram has this week rolled out a slew of new algorithm updates, effective immediately, with the intent of making it a more wholesome experience. The updates form part of a broader community standards push from Big Blue. Despite having community standards, Instagram is known for having

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SnapChat: ‘We Own 18 – 24 Year Olds’

Snapchat Ramps Up At 2019 Partner Summit During Snap’s inaugural ‘Partner Summit’ last week in Los Angeles Chief Executive, Evan Spiegel, came out swinging for copycats Instagram and Facebook, alongside announcing a series of innovative new features. Snapchat lacks the comprehensive reach of Facebook or YouTube, which both reach approx. 80% of web users in

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YouTube Drives 37% Of Mobile Web Traffic

[New Study] YouTube Obliterates Facebook, Instagram & Netflix YouTube is leaving Facebook, Instagram and the rest of the web in its wake, single-handily responsible for 37% of all mobile web traffic, according to a recent report. YouTube gobbles the largest chunk of all downstream mobile internet traffic worldwide, as per a report from Sandvine (a

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Pinterest Files For Multi-Billion Dollar IPO

100% Ad Revenue Growth Powers Pinterest To 'Unicorn' Status Visual search engine Pinterest has announced details for its April initial public offering (IPO), based upon 100% increases in marketing revenue and burgeoning user engagement. Valued at $12.7 billion in 2017, Pinterest has been attracting marketing investment at an increasing rate for the past two to

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Google & Facebook Grab $1 in $4 Marketing Dollars

WARC Study Shows Depth of The Duopoly's Power Of the $590.4bn spent globally on advertising last year, Google and Facebook took home a cool 24.5% – or $144.6bn, according to the latest WARC study. Commonly referred to as ‘The Duopoly’, Google and Facebook are grabbing an increasing piece of the marketing pie – at an increasing rate.

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LinkedIn Launches Lookalike Audiences

LinkedIn’s 2019 Ad Upgrade Continues Apace With Lookalike Launch LinkedIn’s strong start to 2019 continues with the launch of three new targeting features, announced on Wednesday, with the most notable being Lookalike Audiences. For those unfamiliar with the idea of lookalikes, the feature was first popularised on Facebook in 2013. If you don’t feel like

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