Facebook Replacing Ad Relevance Score With Three New Metrics Facebook has announced that from the end of April marketers should expect a metric reshuffle, as it kills off a raft of obsolete reports. The most notable being Ad Relevance Score. Relevance score launched in 2015 and has been an important, if not somewhat annoying, key […]
Facebook Kills Off Relevance Score On 30th April Read More »
New Store Visits Reports In GA, Closing Online/Offline Loop Google Analytics’ new Store Visits beta is expanding for more marketers locally. Store Visits for Google Analytics helps you see how visits to your website influence visits to your physical location, such as a hotel, auto dealership, restaurant, or retail store. First announced in August 2018,
Google Analytics Now Tracks Offline Store Visits Read More »
Facebook Moves The Goalposts Yet Again For Marketers In a 2,237 word blog post, published on Thursday, Mark Zuckerberg laid out a new vision for Facebook, entitled ‘A Privacy-Focused Vision for Social Networking’. For marketers, this is a MUST READ, with immediate take-aways impacting how organisations communicate today. The post also provides an indication of
Mark Zuckerberg’s Plan To Reinvent Facebook. Again. Read More »
Instagram Fuses Its Two Fave Things: Ads & Influencers Instagram is in the process of launching its first, dedicated, influencer marketing advertising product, ‘Branded Content Ads’. The new feature will offer a new way for brands to sponsor posts created by celebrities and publishers. The solution was announced last week at a breakfast for advertisers
Instagram’s New Influencer Ads Read More »
Google Makes Move On Instagram & Pinterest With Shoppable Images On Tuesday, Google revealed two new shoppable ad formats for Google Images at the Shoptalk conference in Las Vegas. The sponsored images highlight products that, when moused over, reveal brand, price and other details. The new Google Images offering is very similar in nature to
Google’s New Shoppable Google Images Ads Read More »
Influencers On Notice As Facebook Gets Legal With Fakers Wannabe Instagram and Facebook influencers who have scammed their follower counts are now on notice… winter is coming. Facebook has just filed a lawsuit in the US against four companies and three people for promoting the sale of fake accounts, likes and followers. The lawsuit specifically
Facebook Tries To Make Buying Followers Illegal Read More »
YouTube Turns Off Comments To Protect Children & Ad Revenue YouTube has announced a major change to how users comment and interact with video content on the platform in the wake of its latest scandal. YouTube has disabled comments on millions of videos due to allegations they were being used by paedophiles to communicate with
YouTube’s Brand Safety Problems: Part 15 Read More »
Video Launches For Responsive Display Ads Google has announced an update of its Responsive Display Ads (RDAs), expanding the feature to incorporate video. Google first introduced responsive style ads on the Google Display Network (GDN) around 2015/2016. Initially rolled out in dribs and drabs, the feature was adopted as the default option for display campaigns
Google’s New Responsive Video Ads Read More »
Instagram's New IGTV Redesign & ‘Pinteresty’ Features Social media super-sleuths have recently uncovered some interesting new Instagram features being tested, seemingly ‘borrowing’ from Snapchat (again) for IGTV and Pinterest. Instagram is in the process of redesigning its user interface (UI) and business profile UI. Within the new interface, Instagrammers can expect not only more prominence
Is Instagram Doing A Snapchat On Pinterest? Read More »
Facebook Ads Default To Campaign Budget Optimization From September An important change is rolling out in September related to the way Facebook and Instagram advertisers set campaign budgets. Starting in September, new and **existing** campaigns will be migrated to Facebook’s automated campaign budget allocation system, which optimises campaign budgets across an advertiser’s ad sets. Facebook says
Facebook’s Latest Ad Budgeting Update Read More »