In the B2B world, lead generation is not simply a numbers game. The true value lies not in how many leads are generated, but in how many of those are actually qualified — leads that have a strong likelihood of converting into customers. LinkedIn has recognised this shift in focus and introduced a feature designed […]
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Threads ads are now rolling out globally, marking a significant shift in Meta’s monetisation strategy for its newest social platform. After limited testing earlier this year in the US and Japan, advertisers worldwide can now access Threads as a placement within Meta’s broader ad ecosystem. With over 300 million monthly active users (MAUs) and growing
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Instagram has officially launched its new standalone video editing app, Edits, in a clear attempt to strengthen its hold on the creator economy and rival ByteDance’s CapCut. Designed with creators in mind, Edits consolidates a suite of professional-grade video production tools into one mobile platform. It streamlines the content creation workflow that many currently spread
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OpenAI has introduced a significant upgrade to ChatGPT’s search capabilities, aiming to reshape the way users discover and compare products online. This new functionality brings a personalised, ad-free shopping experience to the forefront, positioning ChatGPT as a powerful tool for ecommerce research. Personalised Product Discovery, Free from Ads The update is now available globally to
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LinkedIn is extending its top-of-feed news banner to more regions, in a move aimed at increasing real-time conversation and topical engagement on its platform. Initially launched in early 2024 across the US, Canada and India, the feature is now being rolled out to users in the UK and Australia. For digital marketing leaders, this expansion
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At its 2025 Cloud Next event, Google made its clearest move yet to lead the next era of AI. This wasn’t a series of feature updates. It was a comprehensive strategy to put AI agents at the centre of marketing operations. These agents are not simple chatbots or automation scripts. They are intelligent systems capable
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Google has introduced a new feature in Google Analytics 4 (GA4) called Generated Insights, aimed at helping marketers and analysts identify and understand significant changes in their data with minimal effort. This AI-powered update detects anomalies and highlights key trends, then explains them in natural language directly within your reports. For busy marketing teams managing
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Meta is expanding its WhatsApp Business capabilities with the introduction of business broadcasts – a paid feature that allows brands to re-engage customers who have previously interacted with them. While this opens up new promotional opportunities for businesses, Meta is taking a cautious, user-first approach to avoid the backlash that often comes with unsolicited brand
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As influencer marketing continues to gain traction, Meta is enhancing its Creator Marketplace and Ads Manager tools to make it easier for brands to find the right creators, repurpose high-performing content, and manage campaigns more effectively. These updates focus on improving discovery, performance insight, and execution — all areas where marketers are looking for more
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Elon Musk’s artificial intelligence firm xAI has acquired the social media platform X (formerly Twitter) in an all-stock deal valuing the platform at $33 billion. It is a strategic move that officially fuses two of Musk’s most high-profile ventures under a new holding entity, xAI Holdings Corp. The merger combines real-time social data with frontier
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