Meta is moving further into the AI assistant space with the launch of Business AI, a new sales and customer service agent that brands can embed directly on their websites and across Meta ads. The tool can answer product questions, guide purchases and provide customer support using data drawn from a company’s own site and […]
Meta Announces Business AIs For Brand Websites Read More »
ChatGPT is not just answering questions; it is searching like a power user. The model now performs live web searches in almost one-third of prompts, and those searches are longer, more detailed and more commercially focused than anything seen in traditional search behaviour. With more than 800 million active users, according to OpenAI’s latest figures,
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LinkedIn is sharpening its focus on authentic engagement, video content and AI-driven personalisation, while tightening its defences against spam and manipulative posting tactics. The professional network’s strategy is paying off. User interaction continues to rise, video creation is booming, and its ad business is expanding faster than many of its mid-tier social rivals. For marketers,
LinkedIn Ad Revenue Up 18% Read More »
Meta has announced a major update to how it will personalise content and advertising across Facebook, Instagram, Threads and WhatsApp. Since October, the company has begun notifying users that it will start using people’s interactions with Meta AI to refine its recommendation systems and improve ad targeting from 16 December 2025. The change means that
Meta Uses AI Chats To Refine Ad Targeting Read More »
Google’s latest AI success story is not a productivity feature or a search upgrade, but a playful image tool with a curious name, Nano Banana. What started as a creative side feature in Google’s Gemini app has quickly turned into a viral phenomenon, driving millions of new users, particularly younger ones, into Google’s AI ecosystem.
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OpenAI has entered the browser market with ChatGPT Atlas, a new AI-powered browser that integrates ChatGPT directly into the browsing experience. Available now for macOS users, Atlas marks a bold new chapter in the evolution of search, content discovery, and user engagement. For marketers and brands, it signals a fundamental shift in how people will
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Google is making notable changes to how ads appear in Search results, as it continues to balance commercial intent with user experience. The platform is rolling out a redesigned format for sponsored content, giving users more transparency and, for the first time, a new level of control over whether they even see ads at all.
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Social media posting volumes are exploding, as platforms increasingly reward consistency and frequency over sporadic high-effort content. Across TikTok, Instagram, and LinkedIn, the data is clear: posting more often gives brands and creators more opportunities to reach wider audiences, surface in algorithmic feeds, and tap into fleeting trends. What once felt like overposting is quickly
[STUDY] Social Posting Volumes Are Exploding Read More »
The past year has seen an explosion in AI-powered search experiences, with ChatGPT emerging as the clear leader among large language models (LLMs) directing traffic to online retailers. But does this traffic convert? Not quite yet. According to a major new study, ChatGPT is gaining ground in e-commerce referrals, but Google’s organic and paid search
[STUDY] How Does ChatGPT & LLM Traffic Convert? Read More »
ChatGPT has entered the ecommerce space. OpenAI’s new Instant Checkout feature allows users in the United States to discover and buy products directly within the chat interface. This marks the beginning of what OpenAI calls agentic commerce, a new approach where AI agents move beyond recommendations to enable transactions. For marketers and ecommerce leaders, this
ChatGPT Brings Instant Shopping to AI Conversations Read More »