LinkedIn has become the most cited domain for professional queries across major AI platforms, marking a significant shift in how expertise is surfaced in AI-generated answers. New data from Profound shows the platform surged from outside the top 20 to the top five most cited sources on ChatGPT in just three months, one of the […]
[STUDY] LinkedIn Becomes Top Source In AI Answers Read More »
New data from Ahrefs, spanning more than 74,000 websites, offers one of the clearest views yet of how traffic is shifting in the AI era. Nearly 90 million search visits have disappeared over the past nine months, a figure that immediately raises concerns about the future of organic discovery. However, the more important story sits
AI Traffic Fails To Replace Search Losses Read More »
Four weeks into OpenAI’s rollout of ads in ChatGPT, early data suggests a familiar pattern. Despite the shift in interface, user behaviour and advertiser strategy look strikingly similar to traditional search. New insights from Sensor Tower provide one of the first clear views into how ads are appearing within ChatGPT responses, and what that reveals
ChatGPT Ads Highlight Early Search Trends Read More »
LinkedIn has overhauled its Feed, introducing a new AI-driven ranking system built on large language models. Detailed in a post from the LinkedIn Engineering blog, the update marks a significant shift in how content is understood, ranked, and distributed. The change moves the platform away from traditional engagement signals and towards a deeper, more contextual
LinkedIn Algorithm Update Prioritises Relevance Over Reach Read More »
Short-form video is no longer an experimental format. It sits at the centre of attention across Facebook and Instagram, with Reels driving a significant share of time spent and content interaction. For marketers, the challenge has shifted from adoption to optimisation. New data from Emplifi, analysing more than 10,000 Facebook Reels from over 700 brand
[STUDY] Human Presence Boosts Reels Retention Read More »
New data from Buffer’s State of Social Media Engagement 2026 report highlights a clear shift in how audiences interact across major platforms. Engagement is no longer evenly distributed. It is concentrating around platforms that offer clear value, either through professional insight or entertainment. The findings point to LinkedIn and TikTok continuing to command attention, even
[NEW STUDY] Meta And TikTok Battle For Engagement Read More »
AI platforms are rapidly becoming part of the discovery journey. Buyers are asking ChatGPT, Claude, and Google AI for recommendations across categories ranging from software and agencies to consumer products. As a result, AI visibility tracking is climbing the marketing agenda. The critical question is how reliably that visibility can be measured. New research from
[STUDY] AI Brand Tracking Isn’t Easy Read More »
Search is not just becoming more AI driven. Paid listings are taking up more of the results page and more of the clicks. Much of the recent debate has focused on AI Overviews and how generative answers are reshaping organic visibility. However, new data suggests a parallel shift that is just as commercially significant. Across
Google Is Reshaping Paid And Organic Search Read More »
Google Analytics is introducing two updates aimed at improving how marketers identify performance changes and manage paid media investment. AI powered Generated insights are now surfaced directly on the GA4 Home page, while a new cross channel budgeting feature is rolling out in beta. Both updates are designed to reduce the time required to interpret
Google Expands AI Insights In GA4 Read More »
Most social strategies still treat platforms as a portfolio decision. Increase TikTok. Defend Instagram. Maintain Facebook. Test LinkedIn. The problem is not budget allocation. It is structural misunderstanding. Emplifi’s 2026 Social Media Benchmarks, built on analysis of more than 200,000 branded profiles across Facebook, Instagram, TikTok, X, YouTube and LinkedIn, shows growth, engagement and visibility
[STUDY] Instagram Growth Holds As Reach Declines Read More »