Meta has launched a major monetisation push for WhatsApp, introducing native advertising and paid subscriptions within the app’s Updates tab. This is the first time Meta has embedded ads directly into WhatsApp since acquiring the platform in 2014. Until now, the only way marketers could use WhatsApp at scale was via Click-to-Message (CTM) ads placed […]
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Meta has launched a new AI-powered video editing feature that lets users reimagine short video clips using a library of preset visual prompts. Now available through Instagram’s Edits app, the Meta AI app and Meta.AI, the tool, called Restyle, can alter a subject’s clothing, environment, lighting and overall mood with a single tap. On the surface,
Meta Brings AI Video Editing to Instagram and Meta AI Read More »
Meta is expanding the availability of Opportunity Score in Ads Manager, providing advertisers with a straightforward way to optimise campaign set-up and adopt proven performance recommendations. Now available globally, the tool offers a simple framework to improve efficiency and reduce costs across Meta campaigns. Opportunity Score provides a 0-100 rating that reflects how well a
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As generative AI continues to reshape how people interact with search engines, marketers are re-evaluating their approach to paid search. With user queries becoming more conversational, contextual, and complex, Google has responded with the global rollout of AI Max for Search campaigns — a feature set designed to help advertisers stay visible and relevant in
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LinkedIn is deepening its focus on video, positioning itself as a premium platform for corporate storytelling. At its first-ever NewFronts presentation, the company introduced a range of expanded video ad formats and distribution tools designed to help marketers reach professional audiences more effectively. Video consumption on LinkedIn continues to grow. The platform reports a 36%
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Meta is rolling out a new feature within Ads Manager aimed at making its performance recommendations more visible and actionable. The Opportunity Score, which has been in testing for some time, is now being highlighted to more advertisers through a prominent notification system. This score is designed to help advertisers understand how well-optimised their campaigns,
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One year after the launch of Google’s AI Overviews, the search landscape has shifted dramatically. While impressions on Google are up more than 49% year on year, click-through rates have dropped by nearly 30%. For marketers and SEO leaders, this signals a structural change, not a temporary trend. BrightEdge’s latest study confirms that visibility no
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Google is stepping up its AI game with the broader rollout of AI Mode in Search, offering users a more conversational, ChatGPT-style interface. Initially made available to a small group of testers in March via Google Labs, the tool is now being opened up to all Labs users in the US, with limited testing already
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Mark Zuckerberg is all-in on AI, and Meta’s roadmap makes that clear. Between the company’s expanding open-source LLM strategy, a billion-strong AI user base, and growing speculation about AI “friends” populating social feeds, Zuckerberg is painting a future where artificial intelligence doesn’t just support your experience—it is your experience. Recent interviews and developments point to
Meta Eyes AI as the Future of Social Interaction Read More »
Meta is doubling down on its paid verification offering for businesses, introducing new features designed to boost trust, visibility, and original content protection. As the blue check evolves from a mark of celebrity status to a monetised trust signal, Meta’s latest updates highlight a strategic effort to convert more businesses into paying subscribers. The latest
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