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DIGITAL MARKETING NEWS

LinkedIn Launches Company Intelligence API

LinkedIn has launched a new tool designed to give B2B marketers deeper insight into campaign performance and stronger proof of ROI. The Company Intelligence API allows advertisers to connect LinkedIn engagement data directly to their CRM, providing a clearer view of how on-platform activity translates into pipeline and revenue. For B2B marketers navigating complex buying

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[STUDY] ChatGPT Powers Work And Life

OpenAI, in collaboration with Harvard economist David Deming, has released the most comprehensive study to date on how people use ChatGPT. Based on 1.5 million anonymised consumer conversations, the research reveals that ChatGPT is no longer the preserve of early adopters or knowledge workers. Instead, it is becoming an everyday tool for a growing global

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YouTube Dominates AI Search Results With 200x Advantage

YouTube may be one of the best-kept secrets for unlocking AI search visibility. As generative AI reshapes how users discover and consume information, new data from BrightEdge reveals that YouTube is not just part of the mix, it’s leading it by an extraordinary margin. BrightEdge’s latest research shows YouTube is cited in AI-generated results 200

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Meta Expands Ad Tools Across Reels and Threads

Meta has introduced a range of new advertising tools across Reels, Threads, and its broader ads platform, aimed at helping brands increase visibility, refine audience targeting, and improve campaign performance. The updates, announced at Meta’s annual Brand Building Summit, come as marketers prepare for the holiday season and seek new ways to reach audiences through

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Meta Partners With Midjourney in AI Boost

Meta has announced a new partnership with AI startup Midjourney, marking a strategic step in its broader push to lead in artificial intelligence. This agreement will see Meta license Midjourney’s image and video generation technology, which is widely recognised for its aesthetic quality and creative output. For marketers, advertisers and platform users, the move signals

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