For years, marketers have been told to improve the data they send back to Meta because it helps ads work better. Cleaner conversion events. Better server-side tracking. Stronger match quality. More reliable optimisation. All sensible enough, especially after Apple’s iOS 14.5 update weakened parts of Meta’s old tracking model. Now that same business-shared data may […]
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Microsoft is moving AI agents from the chat window into the working day. Its new assistant, Microsoft Scout, is designed to sit across Microsoft 365, desktop and web environments, helping users coordinate meetings, prepare materials, identify deliverables and keep work moving without needing to be prompted every time. For marketing, communications, digital and customer teams,
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Small businesses have rarely been short of tools. The harder problem is getting those tools to work together around the jobs that actually need doing. Claude for Small Business is Anthropic’s attempt to move AI into that gap. The product connects Claude to tools including HubSpot, Canva, DocuSign, Google Workspace, Microsoft 365, QuickBooks and PayPal.
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Google’s new AI Search reporting arrives as website traffic becomes a less reliable proxy for discovery. The company has announced new Search Console tools for generative AI Search features, including performance reporting for AI Overviews, AI Mode and AI Overviews in Discover. Google is also testing a new control that allows website owners to opt
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Customer service has always had an inbox problem. Meta now wants AI to help businesses answer it. At its Conversations 2026 event in London, Meta announced wider global access to Meta Business Agent, its AI-powered tool for handling customer interactions across WhatsApp, Messenger and, soon, Instagram. The company also introduced a Meta Business Agent Platform,
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OpenAI is expanding ChatGPT ads into five more markets and testing multi-advertiser placements that can show several sponsored results inside a single ChatGPT ad unit. The company is extending geographic targeting beyond the US, Canada, Australia and New Zealand to include the UK, Japan, South Korea, Brazil and Mexico. The move pushes ChatGPT ads from
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Microsoft has redesigned Microsoft 365 Copilot, cutting app load times by more than 50% and making its AI assistant cleaner, faster and more consistent across Word, Excel, PowerPoint, Outlook and other Microsoft 365 apps. The update gives Copilot a larger prompt box, a simpler interface and a single entry point across Microsoft 365 apps. Microsoft
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Meta believes the future of online discovery looks less like traditional search and far more like algorithmic feeds, creators and AI-powered recommendations. In a new report and accompanying blog series, the company outlined how consumer behaviour is shifting away from conventional Google searches and towards social-first discovery experiences driven by short-form video, creators and personalised
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Meta is expanding its AI advertising strategy beyond its own ecosystem, launching new AI connectors that allow advertisers to manage and analyse Meta campaigns through external AI assistants and agent platforms including ChatGPT, Claude and Perplexity. On the surface, the announcement looks like a workflow update. In reality, it signals something much bigger about where
Meta Opens Ad Tools To ChatGPT & Claude Read More »
Google unveiled a sweeping set of AI Search updates at its Google I/O developer conference last week, centred around a redesigned Search box, conversational AI experiences and a new generation of Search agents powered by Gemini 3.5 Flash. For businesses and marketers, the bigger story is not necessarily the technology itself, but what it signals
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