“Video killed the radio star,” blurted a 1979 song declaring the demise of radio and ushering us into the era of music videos. More than three decades later, video is swiftly replacing the written word.
A Video Is Worth 1.8 Million Words Read More »
Kirsteene Phelan has joined Etsy as AU Community Manager.
Expert profile: Kirsteene Phelan Etsy Australia Community Manager Read More »
Condom megabrand Durex has turned to creative Facebook fans for their latest campaign, The Naked Box competition.
Durex Uses Facebook to Promote Safe Sex Read More »
Perhaps the biggest news in social media this week was Facebook’s one billion dollar purchase of Instagram.
Facebook’s One Billion dollar purchase of Instagram Read More »
When food writer Michael Shafran decided he wanted to write a recipe book, he decided to create a community around it before it existed. The very same community is key to creating the book.
The Melting Pot – crowdsourcing a cookbook Read More »
The IBM 2012 Smarter Consumer Study reveals that social media has a huge influence on Australian’s shopping decisions.
Top 5 statistics: Australian shoppers online and in store Read More »
Myer has engaged bloggers to promote their Autumn/Winter Miss Shop fashion collections to young women.
Myer Miss Shop Blogger Project attracts young spenders Read More »
We speak with BMF CEO Jeremy Nicholas about video, community management and the future of digital marketing spend.
Expert profile: BMF CEO Jeremy Nicholas Read More »
Designed for Pacific Brands’ iconic Bonds label by Clemenger BBDO Melbourne, the Birthday Project campaign sets out to find one person born on each day of Bond’s entire 97-year existence; a staggering 35,301 people.
Bonds Birthday Project Read More »
Band break ups, politics, ethical production, apps and digital conferences light up the twittersphere this week.
This week’s tweather round-up Read More »