Is a hot tech company even really a hot tech company if it doesn’t have a flashy mid-year event to showcase its wares? Shopify obviously thinks not, as it releases its new Shopify Editions bonanza. Shopify’s latest Edition sees the release of 100+ new updates and features. From social commerce to local shopping offers with …
To allow marketers and advertisers to better understand the actions a user takes after an ad is clicked, TikTok has updated its advert attribution offering. Called TikTok Attribution Manager, users can customise attribution windows via TikTok Ads Manager. So, what is Attribution Manager, why is it useful and how can marketers make the most of …
TikTok Upgrades Ad Reporting With New Attribution Play Read More »
LinkedIn Streamlines Event Promotion Just a few weeks after LinkedIn updated its creator functionality for Live Audio Events and turbocharged discovery, it has announced another boost for users. Marketers can now Boost event listings from any LinkedIn Page, just like you’d do over on Facebook. The move will help spread the word about any events …
Apple’s advertising arm has gone from strength to strength over the last 12 months, according to data released in its latest earnings report. JP Morgan lead analyst Samik Chatterjee forecasts that Apple could bring in $6 billion in revenue from mobile advertising in 2025. Advertising with Apple has seen a broadening appeal since 2021 after …
Apple’s Ad Business Goes from Strength To Strength Read More »
To further combat the threat posed by TikTok, Meta has huge plans in the works for the Facebook and Instagram algorithm. In an internal memo leaked to Verge, a Meta executive said that Facebook’s feed will start recommending posts to users regardless of where they came from. Furthermore, Messenger and Facebook will be reunited after …
Instagram & Facebook Algos To Be Overhauled, According To Meta Leak Read More »
LinkedIn has launched a new tool to make the lives of those who manage a lot of ads, Pages or people easier. As the temporary arrangements of those lost pandemic years become more permanent, it’s becoming more important to manage your affairs online. Business Manager seeks to do just that. Gyanda Sachdeva, Vice President, Product …
LinkedIn Announces New Facebook Style “Business Manager” Tool Read More »
Facebook is developing a new ad product that doesn’t use advanced targeting, reports Business Insider. According to the site, Meta wants to launch a privacy-friendly Facebook ads format that uses less data for targeting. Called Basic Ads, BI said that two ad buyers from separate agencies told it that it will be aimed at marketers …
Facebook Working On Privacy Friendly “Basic Ads” Product Read More »
LinkedIn has made life even easier for creators to build a presence on the platform by adding audio events, an URL in your header and improved discovery of creators. After launching just over a year ago, LinkedIn has more than 10 million members using Creator Mode and the platform is keen to offer more to …
LinkedIn Boosts Audio Events & Creator Discovery Read More »
Instagram’s latest update will offer marketers more control of their Instagram grid thanks to pinned posts and an edit grid option, which is in testing. Using those new features, brands will be able to customise the content on display to get their best performing posts in front of user’s eyes immediately. In a video released …
Once again Facebook has announced a new range of updates for its TikTok competitor, Reels. The most eye-catching of these updates is the ability to create longer clips. Maximum length is being increased by 30 seconds, from one minute up to 90 seconds. Meta, the company that owns Facebook and Instagram, has been testing this …
Instagram and Facebook Reels get new stickers, longer clips and more Read More »
