The chief marketing officer title is disappearing from many of the world’s largest companies. Only 36% of Fortune 500 businesses now use the CMO title, down from 49% in 2025, according to Forrester’s latest analysis of senior marketing leadership. Executive-level marketing representation has also fallen, with senior marketing leaders sitting on the executive team or […]
The CMO Role Is Being Rewritten Read More »
LinkedIn advertising remains expensive by most conventional performance measures. Dreamdata’s latest B2B advertising benchmarks put the average LinkedIn cost per click at €5.98, compared with €1.60 for Meta. LinkedIn’s average CPM reached €34.33, more than three times Meta’s €9.18. Judged by clicks and short-term lead generation alone, the conclusion appears fairly simple. LinkedIn is a
[STUDY] LinkedIn Ads Influence More Than Leads Read More »
OpenAI is rapidly adding the campaign controls, audience tools and creative formats required to turn ChatGPT advertising from a limited experiment into a functioning media platform. Advertisers can now run conversion-optimised campaigns, use daily budgets, apply geographic controls, upload campaigns in bulk and connect customer lists through custom audiences. A refreshed static ad format gives
ChatGPT Builds Out Its Ad Platform Read More »
Google Search was supposed to be one of generative AI’s first major casualties. As ChatGPT, Gemini, Claude and Perplexity attracted hundreds of millions of users, a seemingly straightforward assumption took hold. Every question directed to an AI assistant represented one fewer search for Google. Recent data suggests the market is behaving rather differently. According to
Google Search Holds Ground As AI Use Grows Read More »
OpenAI has launched ChatGPT Work, a new agent designed to take on substantial projects across workplace apps, files and systems. Work can gather information from connected tools, break a larger objective into smaller steps and remain with a project for hours. It can produce editable documents, spreadsheets, presentations and web applications while users monitor progress,
ChatGPT “Work” Targets Business Adoption Read More »
Google is introducing new disclosures showing when advertising has been created or edited using generative AI. A “How this ad was made” section will appear inside My Ad Center, accessible through the three-dot menu or information icon attached to ads across Search, YouTube and Discover. The panel will indicate when generative AI has been used
Google Adds AI Disclosure Labels To Ads Read More »
Meta has launched Muse Image, its first image generation model developed by Meta Superintelligence Labs, with plans to bring the technology into Advantage+ creative for advertisers. Muse is initially available through Meta AI and parts of Instagram and WhatsApp. Users can generate images from prompts, combine reference photos and edit them by sketching changes directly
Meta Pushes Muse Into Ad Creative Read More »
LinkedIn is expanding its B2B creator offering through two separate initiatives: Creator Marketplace, a product within Campaign Manager, and BrandWorks, a managed creative service delivered by LinkedIn specialists to selected clients. Creator Marketplace is designed to help B2B brands find professional creators, assess their audience and content performance, make direct contact and promote creator posts
LinkedIn Builds Its Creator Marketplace Read More »
At Google Marketing Live 2026, Google spelled out how ads are being pushed deeper into AI-assisted journeys: answers, product discovery, shopping recommendations and lead conversations. It introduced new Gemini-built ad formats in Search and AI Mode, including Conversational Discovery ads, Highlighted Answers and AI-powered Shopping ads. It also expanded Direct Offers for shoppers and introduced
Google Pushes Ads Into AI Answers Read More »
Marketing teams have spent the past two years being encouraged to use AI more often. Use it for campaign planning, research, content repurposing, reporting, customer insight, social copy, presentation development and every awkward first draft nobody wants to write from scratch. The message was simple enough: experiment first, work out the model later. That phase
ChatGPT Adds New AI Budget Controls, As Costs spiral Read More »