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DIGITAL MARKETING NEWS

Meta Study: “Discovery Is Moving Beyond Google”

Meta believes the future of online discovery looks less like traditional search and far more like algorithmic feeds, creators and AI-powered recommendations. In a new report and accompanying blog series, the company outlined how consumer behaviour is shifting away from conventional Google searches and towards social-first discovery experiences driven by short-form video, creators and personalised

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Meta Opens Ad Tools To ChatGPT & Claude

Meta is expanding its AI advertising strategy beyond its own ecosystem, launching new AI connectors that allow advertisers to manage and analyse Meta campaigns through external AI assistants and agent platforms including ChatGPT, Claude and Perplexity. On the surface, the announcement looks like a workflow update. In reality, it signals something much bigger about where

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Marketing Leads The Global AI Adoption Curve

Artificial intelligence adoption is accelerating across businesses worldwide, with marketing emerging as one of the earliest and most active areas of deployment. New findings from the US Census Bureau’s 2026 AI supplement provide one of the clearest large-scale snapshots yet of how organisations are integrating AI across business functions, workflows, and employee tasks. While the

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Instagram Looks Beyond Short Form Video

Instagram is preparing for a future where short-form video alone may no longer be enough. Speaking at the first Scalable Summit in Venice, California last week, Instagram VP of Product Tessa Lyons said the platform is increasingly thinking about how to support content formats better suited to connected TV viewing. “I don’t think short-form vertical

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