LinkedIn is looking to follow Meta’s lead as it begins testing a new subscription-based service tailored for businesses. The new initiative, dubbed LinkedIn Premium Company Pages, is gradually being rolled out and offers an array of advanced features designed to enhance visibility and interaction on the platform. At a starting price of approximately $99 per …
LinkedIn Trials Premium Company Page Business Subscription Read More »
Google has recently enhanced its creative tools by integrating generative AI into its Demand Gen campaigns. This new feature offers advertisers sophisticated tools to create custom visuals directly within the ad setup, which could potentially change how brands engage with audiences across Google’s extensive advertising platforms. Understanding Google’s Demand Generation Campaigns Google’s Demand Gen campaigns …
As the digital landscape evolves, Facebook’s introduction of a new full-screen video player marks a significant adaptation, aligning more closely with the popular TikTok-style vertical video format. Facebook’s shift is not just a nod to current trends but a strategic move aimed at boosting user engagement by streamlining the video viewing experience across the platform. …
Google is putting more money into its Marketing Mix Models (MMMs) to help marketers measure cross-channel media campaigns more accurately by developing an analytics tool that takes into account sales impact based on several factors such as response and reach. With tools such as this becoming more popular (one study said 60% of US advertisers …
Google Announces New Marketing Mix Modelling (MMM) Tool for Advanced Reporting Read More »
Apple is looking to follow in Google and Meta’s footsteps by bringing the power of AI to its Apple Store ad campaigns, reports Business Insider. It’s currently testing a new tool which looks a lot like Google’s Performance Max and Meta’s Advantage+ automated ad placement models, which could lead to more ads being delivered across …
Apple Ads Mimics Google and Meta With Latest AI Tests Read More »
TikTok has announced a potentially powerful new tool which will let content marketers see what users are looking for in the app, and use that information to make videos on exactly what they want to see. TikTok “With these insights, creators can source inspiration for their content, tailor their creative strategies to meet audience interests, …
TikTok Releases New Search Insights to Boost Content Marketing Read More »
LinkedIn is expanding its Thought Leader Ads to allow advertisers to sponsor content from any user, not just content created by their own employees. Previously, pages could use Thought Leader Ads to boost posts from company employees only, but now advertisers can use them to promote posts from anyone. What are Thought Leaders Ads? Thought …
Meta has released a massive upgrade for its Advantage+ campaigns, which marketers working in retail should find highly useful as many of the upgrades are aimed at driving sales, reaching customers and showing off products. Facebook “Today we’re introducing new AI-powered tools that provide more information and personalisation to people at the moment of discovery …
Meta Releases Massive Upgrade for Advantage+ Suite of AI-Powered Tools Read More »
The US House of Congress has voted in favour of banning short-form video app TikTok, which may force its Chinese owners ByteDance to sell the platform or divest its US assets. However, the bill still needs to pass the US’s second chamber, the Senate, before it becomes law. If it passes and is signed, ByteDance …
We recently found out that most social media engagement these days doesn’t correlate to the number of clicks a post will receive, which may have led to some marketers re-thinking their social media strategy and aims. But what if declining referral traffic is part of a broader engagement trend across a variety of platforms and …
[NEW REPORT] Instagram Engagement Down 50% From 2020 Read More »