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Meta Study: “Discovery Is Moving Beyond Google”

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Meta believes the future of online discovery looks less like traditional search and far more like algorithmic feeds, creators and AI-powered recommendations. In a new report and accompanying blog series, the company outlined how consumer behaviour is shifting away from conventional Google searches and towards social-first discovery experiences driven by short-form video, creators and personalised […]

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Meta Opens Ad Tools To ChatGPT & Claude

Leave a Comment / Ads, AI, ChatGPT, Claude, Meta /

Meta is expanding its AI advertising strategy beyond its own ecosystem, launching new AI connectors that allow advertisers to manage and analyse Meta campaigns through external AI assistants and agent platforms including ChatGPT, Claude and Perplexity. On the surface, the announcement looks like a workflow update. In reality, it signals something much bigger about where

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Marketing Leads The Global AI Adoption Curve

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Artificial intelligence adoption is accelerating across businesses worldwide, with marketing emerging as one of the earliest and most active areas of deployment. New findings from the US Census Bureau’s 2026 AI supplement provide one of the clearest large-scale snapshots yet of how organisations are integrating AI across business functions, workflows, and employee tasks. While the

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Instagram Looks Beyond Short Form Video

Leave a Comment / Instagram, TikTok, YouTube /

Instagram is preparing for a future where short-form video alone may no longer be enough. Speaking at the first Scalable Summit in Venice, California last week, Instagram VP of Product Tessa Lyons said the platform is increasingly thinking about how to support content formats better suited to connected TV viewing. “I don’t think short-form vertical

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[STUDY] ChatGPT Ads Favour Context Over Clickbait

Leave a Comment / Ads, AI, ChatGPT /

Early ChatGPT ad data suggests conversational AI rewards relevance over persuasion. Analysis from Adthena, based on more than 50,000 daily ChatGPT ad placements across 600 advertisers, found that the most common high-visibility ads are short, highly specific and tightly aligned to the user’s original prompt. Top-performing headlines observed in the study averaged around 30 characters,

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Microsoft Expands Copilot Studio AI Workflows

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Microsoft has announced a major expansion of Copilot Studio, introducing new governance controls, workflow automation features, and app integrations designed to help organisations scale AI agents more effectively. The updates reflect how enterprise AI platforms are evolving beyond standalone assistants into broader operational systems. Microsoft’s broader AI strategy is built around Microsoft 365, the company’s

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Google Expands AI Search To YouTube

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Google is testing a new AI-powered search experience within YouTube, introducing more conversational discovery tools for users. The feature, called Ask YouTube, expands Google’s wider AI search strategy and brings more interactive search functionality directly into YouTube. The update is significant given YouTube’s role as one of the world’s largest search platforms. Often described as

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ChatGPT Self-Service Ads Launch

Leave a Comment / Ads, AI, ChatGPT, OpenAI /

OpenAI is taking a major step toward turning ChatGPT ads into a scalable advertising platform, introducing self-serve campaign buying, CPC bidding, and improved measurement capabilities. Until now, ChatGPT advertising has operated as a tightly controlled pilot programme, largely limited to major brands and agency partners. The latest updates signal a shift toward broader adoption, opening

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[STUDY] LinkedIn Engagement Benchmarks Shift Again

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LinkedIn’s latest benchmark data points to a platform evolving far beyond professional networking. Engagement is rising, audiences are rewarding deeper content, and brands are adapting their publishing strategies to keep pace with changing user behaviour. Based on an analysis of 1.3 million LinkedIn posts from more than 16,000 business pages, the 2026 benchmark report highlights

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