[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Myer Triples Online Sales

Despite Myer posting an overall loss for the 2010/2011 financial year, its online sales have increased over 300% this fiscal. And while the department store’s online sales currently account for a small percentage of its total revenue, the sector is predicted to grow.

Blogger App for iPhone

Blogging on-the-go just became easier for iPhone and iPod touch users, with Google unveiling the first official Blogger app. While Blogger, the popular blog-publishing service owned by Google, has long had a dedicated app for Android handsets; this new app gives Apple users the latest in mobile blogging know-how.

Yellow pages launches interactive game, Yellovator

Clemenger Proximity together with Melbourne game developers Millipede have created Yellovator, a game which, according to Clemenger Proximity, “can be played in more places, by more people – using your smart phone as a game controller. Yellovator shows how solving problems on more devices than ever before is now even easier with Yellow Pages.”

Study shows SMEs struggle with SEO

A new study has revealed that only half of Australian SME’s (Small and Medium Enterprises) use a website to promote their business, while those that do use little to no SEO (Search Engine Optimisation), meaning potential lost opportunities for increased web traffic.