Activating consumer-brand engagement in the online environment
Director of Tiger Pistol, Steve Hibberd sees (some) Australian brands and consumers as two teenagers on a first date. They want to engage, but how?
Director of Tiger Pistol, Steve Hibberd sees (some) Australian brands and consumers as two teenagers on a first date. They want to engage, but how?
Despite Myer posting an overall loss for the 2010/2011 financial year, its online sales have increased over 300% this fiscal. And while the department store’s online sales currently account for a small percentage of its total revenue, the sector is predicted to grow.
Twitter has just announced its Web Analytics service, which will allow websites to measure how much traffic is directed to their site via Twitter. Scheduled to roll out over the next few weeks, this new service presents a range of benefits to businesses.
Pollenizer is no stranger to new concepts, but Wooboard represents the first project where the idea came from within the team
Blogging on-the-go just became easier for iPhone and iPod touch users, with Google unveiling the first official Blogger app. While Blogger, the popular blog-publishing service owned by Google, has long had a dedicated app for Android handsets; this new app gives Apple users the latest in mobile blogging know-how.
Figures just released by data firm SMI reveal that despite the Australian advertising market recording a 3.9% decline for August, media owners expect a strong December quarter.
This Australian start-up is proving there’s plenty of mileage in moving online
Melbourne Spring Fashion Week encourages brands to get digital
Clemenger Proximity together with Melbourne game developers Millipede have created Yellovator, a game which, according to Clemenger Proximity, “can be played in more places, by more people – using your smart phone as a game controller. Yellovator shows how solving problems on more devices than ever before is now even easier with Yellow Pages.”
A new study has revealed that only half of Australian SME’s (Small and Medium Enterprises) use a website to promote their business, while those that do use little to no SEO (Search Engine Optimisation), meaning potential lost opportunities for increased web traffic.