Meta is building, testing and introducing a range of AI tools to help marketers run more effective ads. The AI Sandbox The newly-announced AI Sandbox project, which is currently in testing with a select group of advertisers, includes a few different ways that advertisers can use AI. Meta wants to use the sandbox to learn …
Meta is testing promotional ads; a format designed to make it easier for brands to run promotions on Facebook. According to a study in the UK by YouGov, 85% of shoppers seek out promotions or offers before making a purchase. That means there are a lot of folks out there who could be tempted to …
Meta Tests New Promotional Offers In Ads & Expands Lead Gen Campaigns Read More »
TikTok already offers some of the best free social media creative and trends insights in the business. Be it natively within the TikTok app or via its Creative Center desktop interface, TikTok offers a treasure trove of insights for savvy marketers, copywriters and creatives. Further enhancing this, TikTok has recently rolled out new rich Video …
TikTok Unveils Expanded, Richer Video Insights For Businesses Read More »
Meta has announced a new Instagram audience targeting feature that many social media marketers will love. You can now run ads across Facebook and Instagram targeting your account’s followers specifically. Announced towards the end of 2022, the updated Meta ad targeting is still in testing and may not be available to all accounts. Previously, you’ve …
Instagram Audience Targeting Finally Comes To Meta Ads Read More »
Wanna take your advertising to one of the world’s biggest streaming services? You do? Oh, luck’s on your side, as Netflix Basic with Ads is now available. You can now reach consumers in 12 countries (Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US), with more markets to follow …
For advertisers heading into the pointy end of the year, the latest data on online ad costs is enough to make the most seasoned advertiser’s eyes water. A report from LocaliQ has shown that the cost per lead has gone up for 91% of industries advertising on Google. If you’re in the arts and entertainment …
[New Study] Google Cost Per Lead Up 19% Across Industries Read More »
Apple’s ATT data privacy update had some pretty serious implications for Meta’s ad revenue. Estimates put the total loss at a whopping $10 billion of revenue, so it’s no surprise that the geeks have been working harder than ever on new ad products and new ways to keep advertisers interested. New ad features The latest …
Meta Announces New AI, Messaging & Video Offerings Read More »
For businesses hungry to drive inbound sales calls, Meta has introduced some timely new ad launches within its Call Ads offering ahead of the holiday season. Meta has announced a new callback feature for Messenger, offering businesses a new method for generating inbound sales leads. Meta for Business “Running a business means juggling a lot, …
Meta Upgrades Call Ads For Sales & Lead Gen Campaigns Read More »
LinkedIn has announced three new ad tools to help you make the most from your campaigns on the platform. Documents ads, offline conversation data integration and an exciting new Media Library should be available to marketers and advertisers moving forward. The newest and shiniest of the updates is Document Ads. Document Ads let brands advertise …
LinkedIn Launches New “Document Ads” For Lead Generation & Content Marketing Read More »
Meta has introduced a new way for brands and retailers to partner up to sell products on Facebook and Instagram. What are Facebook Collaborative Ads local delivery? Collaborative Ads local delivery will let brands promote products across Meta’s suite of apps while sales are handled by a partner in your consumer’s area. Meta says the …
Meta introduces Collaborative Ads for local delivery on Facebook & Instagram Read More »