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LinkedIn Launches New “Document Ads” For Lead Generation & Content Marketing

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LinkedIn has announced three new ad tools to help you make the most from your campaigns on the platform. Documents ads, offline conversation data integration and an exciting new Media Library should be available to marketers and advertisers moving forward. The newest and shiniest of the updates is Document Ads. Document Ads let brands advertise …

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Meta introduces Collaborative Ads for local delivery on Facebook & Instagram

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Meta has introduced a new way for brands and retailers to partner up to sell products on Facebook and Instagram. What are Facebook Collaborative Ads local delivery? Collaborative Ads local delivery will let brands promote products across Meta’s suite of apps while sales are handled by a partner in your consumer’s area. Meta says the …

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Meta Makes Managing Instagram & Facebook Profiles Easier 

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Social media marketers rejoice, Meta is making it easier for people to switch between Facebook and Instagram accounts via the Accounts Centre. Additionally, it’s testing ways to make it easier to create new accounts on both platforms. Robert d’Apice, Director of Product Management, Meta “We know that many people use more than one of our …

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Google Simplifies Measurement With “Google Tag” Updates

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For businesses in 2022, digital marketing measurement and evaluation are a significant headache. As the online privacy net tightens, digital channels have less data to play with and several more hoops to jump through to link cause and effect, resulting in an increasingly complicated and convoluted reporting landscape. New and updated measurement tools are proliferating, …

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Google Releases 4 New Updates for Social Media-Styled “Discovery Ads”

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Google Discovery Ads has been updated with new features to help keep audiences engaged and money rolling into your business. For those unfamiliar, Google Discovery ads reach up to  3 billion people monthly on the YouTube Home and Watch Next feeds, Discover and the Gmail Promotions and Social tabs. Discovery ads allow you to reach more potential customers as they browse …

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Google Streamlines Campaigns With 3 New Creative Tools

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Google has released three new updates which could seriously cut ad creative production times for businesses large and small. The new updates should make it easier for marketers to create ads and collaborate with team members. It hopes to help brands “unlock the benefits of video advertising” and make life easier for creatives. Eduardo Indacochae, …

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Google Announces Ads Creative Studio for Rich Personalisation

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In a move that should appeal to advertisers, Google has announced a new feature called Ads Creative Studio (ACS). After a successful beta launch last year, it’s now available globally. We know that generic, blanket campaigns don’t pull in the results that personalised adverts do – and the data backs that up. According to Google, …

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Google’s Upgrades Creative For Responsive Display Ads

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Responsive Display Ads (RDA) has been Google’s default display option for advertisers since 2018 but they’ll be getting an upgrade that Google says will double your ad performance. Marketers will now be able to dream up portrait RDAs, which should promise to be a far more effective way to deploy a full-screen mobile campaign. Furthermore, …

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Meta Expands Ads & Messaging Business Tools

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Meta has announced a raft of new measures that are designed to improve how small businesses interact with customers, identify leads and close deals. According to its own data, 71% of people want to interact with companies in the same way they talk to their friends. Luckily for Meta, it owns several high-profile messaging platforms, …

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