New Video Ads, But What About The Traffic? With each passing quarter, social channels get worse and worse for driving web traffic. Organic downstream social traffic started to clam up back in 2017, with Google once again ‘king of the castle’ for those seeking page impressions. At the same time, social ad click-through rates (CTRs) have …
Facebook’s New Interactive Brand Video Campaigns Read More »
Organic Social Opportunities Still Abound For The Flexible With each passing year, achieving stellar results in social media inexpensively gets more challenging. That’s not to say it is impossible. Rather, it requires more thought and a fresh perspective, since opportunities ebb and flow. As we head into the final quarter of 2019, Social Bakers latest …
[2019 REPORT] Facebook + Instagram Organic & Paid Trends Read More »
Facebook's Launches Interactive New Ad Units With each passing quarter, social channels get worse and worse for driving web traffic. Organic downstream social traffic started to clam up back in 2017, with Google once again ‘king of the castle’ for those seeking page impressions. At the same time, social ad click-through rates (CTRs) have been …
Do Facebook’s New Ad Features Spell Doom For Social traffic? Read More »
Facebook is poised to hide like counts from posts. With potentially huge implications for social media metrics, Zuckerberg and co have quietly planted a likes-hiding code in Facebook’s Android app. Losing likes Jane Wong—a Hong Kong based tech blogger—uncovered the ‘prototype functionality’. The inactive code she discovered in the app will (when triggered) hide like/reaction …
Facebook’s ‘Clear History’ Feature Finally Launches The big event in Facebook’s calendar each year is its F8 Developer Conference. F8 tends to be the more formal, and public, culmination of product launches and strategy pivots which have been in the pipeline for perhaps six months prior. However, every year, there are several unsighted developments, and …
Facebook's Latest Deals Welcome TV Content To Social Feeds Facebook last week announced a series of new partnerships with many of the major Australian TV movers and shakers. Premium news content from Australia’s leading broadcasters including Nine, Seven, SBS, Sky News and 10 is now available on Facebook. The partnerships include funding to support the …
Will Facebook’s Local TV Deals Jump-start Facebook Watch? Read More »
Facebook Search Ads Now Live Following six months of trialling Facebook has expanded the rollout of its new ‘Search’ ads. Initially announced in December 2018, search ads are now increasingly available as an ad placement, after a successful trial in the automotive and retail sector. The launch of Facebook search ads echoes the recent launch …
Can Facebook’s New Search Ads Really Challenge Google? Read More »
New Creator Studio Update Sees Fresh Instagram Integration Five years after launching Facebook Business Manager, Facebook has done the unthinkable and properly integrated Instagram. In recent days Instagram has been integrated natively, within Business Manager as part of the Creator Studio. That’s right. Native baby. Now, step away from your computer and bust a move. …
Instagram Scheduling *Finally* Comes To Facebook Read More »
New Look, New Business Manager Ring the bells, the long-awaited redesign of Facebook Business Manager is underway, huzzah! Facebook has this week started rolling out the updated user interface for Facebook Business Manager to marketers and agencies. Some may have noticed this in the past few weeks. The Business Manager design spruce-up coincides with wider …
ACCC's Sweeping Recommendations Will Alter Digital Landscape Forever (Image credit: KC Green, 'This Is Fine' meme.) Last Friday, the Australian Competition and Consumer Commission (ACCC) concluded its 18-month investigation into the effective digital duopoly which Google and Facebook enjoy. Or, more formally put, its Digital Platform’s enquiry. The final report includes 23 wide-reaching recommendations, the …
Landmark ACCC Report Sparks Facebook & Google Crackdown Read More »