Will Facebook's New Custom Audience Update Hurt Targeting? Facebook’s Custom Audiences are the lifeblood of effective Facebook marketing, alongside (and in conjunction with) the Facebook Pixel. Therefore, any material change to either materially impacts Facebook marketing. At the end of this month, there is to be a new update released which restricts the targeting abilities […]
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Instagram Streamlines Influencer Activity Ahead Of 2020 Onslaught Instagram is widely considered, by marketers anyway, as the home of influencer marketing. Which social media channels are most important for influencer marketing? Instagram = 89% YouTube = 70% Facebook = 45% Blogs = 44% Twitter = 33% LinkedIn = 19% Pinterest = 15% Twitch = 6%
Facebook Opens Brand Collabs Manager To Instagram Influencers Read More »
Cross-Account Reporting and Custom Ad Metrics Launching Through 2019, Facebook has made steady improvements to Business Manager, with more pencilled in for 2020. Most improvements have centred on streamlining interfaces; however, in recent months, Facebook has also rolled out several important features related to reporting. Offering richer, deeper and more tailored campaign insights. Three of
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Facebook Pushes Microsharing With New Prototype Social media’s pivot towards privacy has been the defining theme for 2019. Naturally spearheaded by market-leader Facebook, following the publication of Mark Zuckerberg’s new privacy manifesto in March. However, bringing this new vision to life will be a colossal effort, requiring an entire product redesign and the wholesale creation
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Facebook Looks To Ease Concerns From Marketers Facebook has announced an expansion of its brand safety features amidst growing concerns from advertisers globally related to the rise of misinformation, fake news and extremist content on the platform. Facebook has offered somewhat clunky brand safety features for some time: Controls over where ads appear when shown within
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Facebook Opens 'Brand Collabs Manager' For More Brands & Influencers In keeping with its 2019 expansion and focus on influencer marketing, Facebook has announced an extension to its influencer platform, Brand Collabs Manager. Just in time for the end of year push, Facebook has expanded to more countries and tweaked eligibility, opening up access to
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Messenger API Update Sees Improved Engagement Features Facebook has introduced three new features for Messenger designed to help brands stimulate better interactions with their customers on the platform. “Icebreakers” to encourage and expand discussions via Messenger Improved conversation tagging and reactions Simplifying integrating Messenger ads with apps Of the three new features, the “Icebreakers” are
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Multiple Text Optimization Launches In Facebook Ads Manager Facebook is this week rolling out a new responsive ad feature known as Multiple Text Optimization. As per the screen-shot above, the new feature allows advertisers to create several versions of headlines, ad copy and descriptions for ads. Facebook’s ad delivery system then dynamically serves up the
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Google Search Beta Will Capture Leads Directly From Results Page Google is testing a new way for businesses to capture customer information with lead form extensions for Google Ads. The new beta functions very similarly to Facebook Lead Ads, in that Searchers can submit their information directly from the search ad. See image above via
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Reports Claim Organic Reach Is Shifting To Mimic Ad Reporting According to reports circulating over the weekend, Facebook is expected to introduce changes imminently to how organic reach is calculated. The changes were first announced by social media expert, Matt Navarra, who claimed that the changes would be going live between 17th – 28th October.
Is Facebook Recalculating Organic Reach? Read More »