To further combat the threat posed by TikTok, Meta has huge plans in the works for the Facebook and Instagram algorithm. In an internal memo leaked to Verge, a Meta executive said that Facebook’s feed will start recommending posts to users regardless of where they came from. Furthermore, Messenger and Facebook will be reunited after …
Instagram & Facebook Algos To Be Overhauled, According To Meta Leak Read More »
Facebook is developing a new ad product that doesn’t use advanced targeting, reports Business Insider. According to the site, Meta wants to launch a privacy-friendly Facebook ads format that uses less data for targeting. Called Basic Ads, BI said that two ad buyers from separate agencies told it that it will be aimed at marketers …
Facebook Working On Privacy Friendly “Basic Ads” Product Read More »
Once again Facebook has announced a new range of updates for its TikTok competitor, Reels. The most eye-catching of these updates is the ability to create longer clips. Maximum length is being increased by 30 seconds, from one minute up to 90 seconds. Meta, the company that owns Facebook and Instagram, has been testing this …
Instagram and Facebook Reels get new stickers, longer clips and more Read More »
Meta has released a list of Facebook’s top-performing content during the second half of 2021. In a somewhat awkward turn of events, in terms of content views and viewers, 30% of the top 20 most popular links resulted from spam or inauthentic behaviour. The top two best-performing links came from the same website, with over …
Facebook Reveals Its Most Popular Content Is… Spam Read More »
Meta has announced it’ll up its game on messenger, and in a move that should interest (and potentially delight marketers), will allow businesses to send automated messages to people who have opted in to getting them. The news should have advertisers reaching for another cup of coffee as they look to create a whole new …
Meta Turbo-Charges Business Messaging With New ‘Recurring Notifications’ Read More »
Meta has announced a raft of new measures that are designed to improve how small businesses interact with customers, identify leads and close deals. According to its own data, 71% of people want to interact with companies in the same way they talk to their friends. Luckily for Meta, it owns several high-profile messaging platforms, …
Facebook is shutting down its podcast service next month, barely a year after its launch. After entering the market like a bat out of hell, the Meta bigwigs at the top of Mark Zuckerberg’s empire have decided to pull out of podding and focus on other areas. According to Bloomberg, Facebook will scrap its podcasts …
Fraud is endemic within social media marketing and perhaps digital marketing more widely. Whether it be influencers buying fake followers, agencies running bots to overinflate engagement rates or unscrupulous adtech vendors gouging advertisers and publishers alike with online ad budgets. Fake reviews are a particular favourite online. However, Meta’s latest lawsuit should make some think …
Facebook Cracks Down On Fake Reviews & Engagement Read More »
Facebook is taking a tough stance on something it calls “watchbait”, and listen up, because it’s important to know how and why this approach could impact your video marketing. Watchbait is the visual version of clickbait. Facebook says videos are watchbait if they: Sensationalise content. Withhold key information. Mislead viewers about the true nature of …
As the war on consumer privacy rages on, Facebook has revamped its ad automation tools to help advertisers better navigate the complicated and fast-moving world of data privacy. Earlier in March, Facebook suggested ways that brands can make the best of ad campaigns. Its best practices focused on areas such as Detailed Targeting Expansions or …