Fraud is endemic within social media marketing and perhaps digital marketing more widely. Whether it be influencers buying fake followers, agencies running bots to overinflate engagement rates or unscrupulous adtech vendors gouging advertisers and publishers alike with online ad budgets. Fake reviews are a particular favourite online. However, Meta’s latest lawsuit should make some think […]

Facebook is taking a tough stance on something it calls “watchbait”, and listen up, because it’s important to know how and why this approach could impact your video marketing. Watchbait is the visual version of clickbait. Facebook says videos are watchbait if they: Sensationalise content. Withhold key information. Mislead viewers about the true nature of