Will Better Testing Save Marketer's Organic Video Results? Finally, the change we all wanted to see has started to land on our shores! Nobody likes to deal with Facebook Creator Studio, but hopefully, this update will bring smiles to faces and some sunshine to the hellscape. We all know that Facebook video engagement is down …
Facebook’s Organic Video Testing Tool Finally Starts Rollout Read More »
Page Admins Rejoice As Facebook Trolls FINALLY Put On Notice A few weeks ago, the Queen of Twitter, Chrissy Teigen, upped sticks, called it a day, threw in the towel and said enough’s enough. Why? Online abuse, racism and bullying. The following week, French football legend and possibly coolest man on the planet, Theirry Henry, …
Facebook expands video offering across 90 second clips & Facebook Live Facebook has announced a fresh focus on shorter videos that could step on the toes of TikTok and convince creators to leave everyone’s favourite short-form content provider. Mark Zuckerberg’s behemoth has also unveiled plans to broaden monetisation options for creators, who will now be …
Facebook & Instagram Shopping Streamlines With Shopify “Shop Pay” In a move that's surprised nobody and caught even fewer people off guard, Facebook and Instagram have announced a smart new integration with Shop Pay, from Shopify. Brands and marketers will now be able to take advantage of Shopify Shop Pay's higher conversation rate and lightning-fast …
Shopify Integrates With Facebook & Instagram Shops Read More »
Facebook Trials Topic Exclusions As Advertiser Worries Mount Marketers have had a problem with Facebook Ads for some time, and the tech giant has finally instigated the baby-steps required to fix it. When someone as powerful and influential as Proctor & Gamble chief brand officer Marc Pritchard calls social media ‘5% of P&G’s marketing spending, …
Facebook Engineers Dispel Ranking Myths Getting Facebook right is hard. It changes its algorithm without prior warning, post reach fluctuates widely, and the people who Like or Follow your page are as fickle as spring in Melbourne. Finding out how the Facebook algorithm works on a fundamental level is the key to driving meaningful business …
Pages Redesign Looks To Ease Management New Year, New Facebook Page. However, 2021 sees another redesign and more fundamental shifts, with the culling of Facebook Likes. Page Followers are now the new priority, but it had been going that way for a few years anyway. Likes was never a true reflection of the reach and …
Marketers Bemoan Rising Costs & Glitches Galore Sadly, the Great Facebook ad boycott of 2020, achieved little. Both, in terms of driving meaningful changes from Facebook related to hate speech and secondly scaring advertisers off platform, beyond the original July window. However, according to reports from Digiday, growing frustration from marketers related to buggy interfaces, …
Facebook Looks To Provide A Unified Customer View Facebook has acquired Kustomer, a company that aims to provide customer service agents with the tools to do their job more effectively. The Wall Street Journal reported that Facebook spent $1 billion on Kustomer, which uses data to provide customer service agents with a complete picture of …
Facebook Moves Into CRM, Following Kustomer Acquisition Read More »
Since COVID-19 many businesses, organisations and agencies have reported that their Facebook ad account was or is disabled. Why did Facebook disable my ad account? Facebook reviews millions of ad accounts every day on the platform. They usually review ad accounts which are not compliant with their list of terms and guidelines. Facebook has the …