[SMK] AI & Digital Marketing Capability Transformation
Pages Redesign Looks To Ease Management New Year, New Facebook Page. However, 2021 sees another redesign and more fundamental shifts, with the culling of Facebook Likes. Page Followers are now the new priority, but it had been going that way for a few years anyway. Likes was never a true reflection of the reach and […]
Facebook Streamlines Pages, Culls Likes Read More »
Marketers Bemoan Rising Costs & Glitches Galore Sadly, the Great Facebook ad boycott of 2020, achieved little. Both, in terms of driving meaningful changes from Facebook related to hate speech and secondly scaring advertisers off platform, beyond the original July window. However, according to reports from Digiday, growing frustration from marketers related to buggy interfaces,
Facebook Ad Glitches Could Spark 2021 Exodus Read More »
Facebook Looks To Provide A Unified Customer View Facebook has acquired Kustomer, a company that aims to provide customer service agents with the tools to do their job more effectively. The Wall Street Journal reported that Facebook spent $1 billion on Kustomer, which uses data to provide customer service agents with a complete picture of
Facebook Moves Into CRM, Following Kustomer Acquisition Read More »
Since COVID-19 many businesses, organisations and agencies have reported that their Facebook ad account was or is disabled. Why did Facebook disable my ad account? Facebook reviews millions of ad accounts every day on the platform. They usually review ad accounts which are not compliant with their list of terms and guidelines. Facebook has the
Fixing A Disabled Facebook Ad Account Read More »
Where do I get Facebook Ads support? Facebook provides limited support for advertisers. If you have a Business Manager account, depending on your ad account Facebook may provide access to you with their live chat. Go to Facebook Help Centre Scroll down and you may see this live chat or email option. If you can’t
Working With Facebook Ad Support To Fix A Disabled Account Read More »
Facebook Fires Up Shopping Custom Audiences & Product Tags In a timely boost for marketers and eCommerce brands across the world, Facebook has introduced a host of new tools to help businesses make the most of the Christmas rush. “We’re announcing new products that can help your business adapt to the pandemic, get on board
Facebook & Instagram Holiday Shopping Upgrade Read More »
Public Facebook Group Posts To Begin Ranking In News Feeds Facebook has introduced a new range of features to Groups that will make them easier to manage, increase engagement and boost organic reach. Over 1.8 billion (yes, you read that right) people use Facebook Groups every day and the changes are designed to make life
Facebook Expands Groups & Opens Organic Reach Read More »
Facebook Ramps Up Messaging Features for Instagram At the start of 2019, Mark Zuckerberg laid out the future for his Facebook empire, with messaging at its core, and the entire family of apps acting interoperably, as one. Following a sweeping product release in recent days, that roadmap has taken a sizeable leap forward, with Facebook's
Facebook Messenger Merges With Instagram DMs Read More »
Facebook Quietly Winds Down Painful Content Ruling For communicators on the coalface of social media marketing, one of the most frustrating elements of the day to day was Facebook's dreaded 20% Rule. Introduced around 2013, the 20% rule stipulated that you could only boost a post or run an advert (which is the same thing
Facebook Kills Off 20% Image Text Rule! Read More »
Business Suite Streamlines Facebook, Instagram & Messenger Marketing Managing Facebook, and its extended family of apps, day to day can be a painful experience. Over the years, as the Facebook network has grown and become more sophisticated, day to day execution has become far more challenging, due to the dizzying array of marketing features and
Facebook Launches New Business Suite Management Tool Read More »