New Page Update Simplifies Mobile UX For Users & Admins Following the recent global rollout of Facebook’s new Page redesign, FB5, Techcrunch reports that Facebook is now testing a new design for Facebook Pages that will both minimise the Like count and button (see image above). For brands included in the test, if your Page …
Facebook Kills “Like” Button In Page Redesign Test Read More »
Facebook has announced a new tweak to how they organise the News Feed. A fresh round of changes to the algorithm aims to prioritise original reporting and will demote content that lacks clear publisher information. Tracing primary sources The new approach is to trace developing news stories to the primary source. Once determined, that primary …
Facebook's Blocking & Banning Users For Sharing Guardian Posts Facebook approvals for content are a challenge at the best of times. However, presently for publishers and marketers alike, producing and scheduling content feels like a daily spin on the roulette wheel. For not only are there issues galore with content approvals, but the pointy end …
Facebook Content Approvals In A Tailspin Due To COVID-19 Read More »
Content Producers Rejoice, Creation Comes To Creator Studio App Over the past year or so, Facebook has been building out and developing its Creator Studio. Creator Studio brings together all the tools you need to effectively post, manage, monetise and measure content across all your Facebook Pages and Instagram accounts. Tools which previously were scattered …
Facebook Launches Shops, Insta Shopping Tab, Shoppable Live Streams, & More “Liking” things on social media is alright. Buying tho? That’s hot. If Mark Zuckerberg has his way, that is exactly what Facebook’s 2.6 billion users will begin the new post-lockdown era doing. When they’re not butchering Dalgonas. Facebook’s new e-commerce suite, Facebook Shops, announced recently …
Instagram & Giphy Combine For Improved Story Experience Facebook announced on Friday that it is buying the popular GIF-making and sharing website Giphy for a reported price of $400 million. The deal will see Giphy integrating with Instagram, making its vast GIF library easier to crawl and navigate, injecting even more vava-voom into Instagram Stories …
Facebook Aquires Giphy, Integrates With Instagram Read More »
Facebook Video Niches Down With Live Video Chats Following Facebook's recent mega video release, Facebook has announced an expansion of its new Zoom-like Messenger Rooms feature. Messenger Rooms is Facebook's new video conferencing service. With Messenger Rooms, users can create a Room within Messenger or Facebook, and invite anyone to join the video call, even …
Google Now Expanding Ad Verification Program To All Advertisers Google has announced a dramatic ramp-up in red tape for advertisers as it struggles to get to grips with scams, fraud and bad actors on its platform. As part of its new initiative, advertisers will be required to complete a verification program in order to buy ads …
Google & Facebook Marketing Transparency Clampdown Read More »
Facebook Video Extravaganza: Messenger, Instagarm, Live, Events & More Facebook has released a bumper set of new video features as it orientates its product roadmap around interactive video experiences. The headline-grabbing part of this vast product update is the Zoom and Houseparty cloning video streaming capabilities within Messenger and beyond. See new Messenger Rooms in …
Facebook Streamlines Ad Testing & Campaign Optimisation The ol' business adage goes, "what gets measured gets improved". No one's quite sure who coined it; Peter Drucker, Lord Kelvin, Dumbledore? But the sentiment is especially true within digital marketing, with online testing and optimisation being the lifeblood of effective activity. However, within social channels, testing is …
Facebook Launches “Experiments” For Improved Ad Testing Read More »