[SMK] Social Media Knowledge

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SMK (Social Media Knowledge)

TikTok Upgrades Business Attribution Analytics

What is TikTok’s Attribution Analytics? TikTok’s new Attribution Analytics could prove to be a delight for social media marketers as it’ll give them more insight into the performance of TikTok ads, which should lead to better decision making. How does it work? Attribution Analytics is a first-party management solution that can be accessed within TikTok …

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Meta Expects Ad Building Generative AI Tools To Launch In 2023

Well, it’s official: the AI arms race has well and truly begun. To many outsiders, it seems like Chat GPT has leaped ahead of traditional internet giants such as Google, Meta and Apple with its AI technology. Not true, says Meta CTO Andrew Bosworth. How is Meta looking to bring generative AI to ads? Bosworth …

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