Visual Content Increasingly Key To Search Success According to user experience gurus Neilsen Norman Group, Google’s evolving search engine results are leading to radical shifts in search behaviour. A recent study suggests that dominating Google’s top spots won’t bring the results of yesteryear. Alongside demonstrating the importance of capitalising on Google’s featured snippets (or similar) […]

Google Has 120+ Million Local Guides In 24,000 Locations Google Maps is a sleeping giant. Every month, more than a billion people use Google Maps. Following a host of feature upgrades within the past year they’re about to use it a whole lot more. Google’s plan for Maps is to be the one-stop-shop where users

Google's "BERT" Update Will Impact 1 in 10 Search Queries  Google has announced its most important search update in almost five years, BERT. BERT stands for Bidirectional Encoder Representations from Transformers. According to Google, BERT helps better understand the nuances and context of words in searches, enabling Google to better match those queries with more

Google has introduced a few new AI-driven tweaks for campaigns in the Display & Video 360 platform. We’re talking outcome-based ad buying and automated bidding at the insertion order level. It’s simpler and more impressive than it may sound… Automating outcome-based success Up to now, automated bidding in Display & Video 360 only supported ad

Starting this week, the price paid by winning bidders in Ad Manager auctions will be calculated differently. Google Ad Manager is moving to a first price auction method. Some fear this will cause a price hike for online ads. Google signalled the change in March. They say that months of trials have proven that ‘first

Fresh Google research indicates that third-party cookies may still be irreplaceable to marketers. Cookies, publisher data, advertiser concerns Google Ads Senior Product Manager Chetna Bindra recently observed that publishers who can’t use cookies see ad revenues fall by ‘an average of 52 percent’. At the time, Bindra didn’t give details about the source of those

Google Claims New Update *Could* Drive 4% More Conversions Although social media tends to grab more column inches that search engine marketing (SEM) nowadays, SEM continues to grab more dollars. Paid search has dominated digital investment for the past two decades and is up 10% year on year, according to Kenshoo’s latest Quarterly Trends Report.