Search Has Dominated Social Since 2017 For anyone serious about content marketing in 2020, Google needs to be an absolute priority. If not the top priority, for many. Social channels drive minuscule unpaid web traffic for most organisations, with organic search dominating and driving around 50% for small businesses. The heyday of organic social website […]
Google News’ 2020 Content Marketing Goldmine Read More »
New Google Ads Beta Explains Performance Changes Following on from Google’s recent expansion of “Optimization Score” for Display, Google has announced the launch of another must-use insight tool, this time for Search. Google Ads has launched a new beta feature, "Explanations", which provides insights as to why campaign performance is being affected. Identifying peaks or troughs in
Google Launches “Explanations” To Unlock Campaign Performance Read More »
Google Demystifying Ads With AI To say that marketers find Google a confusing channel to operate within would not be an understatement. For the majority of marketers, Google’s overly complicated processes, clunky marketing user interfaces and unintuitive systems are incredibly off-putting. Resultantly, Google activity is often outsourced to supposed “specialists” and budgets sometimes get funnelled
Google Expands “Optimization Score” For Display Campaigns Read More »
Visual Content Increasingly Key To Search Success According to user experience gurus Neilsen Norman Group, Google’s evolving search engine results are leading to radical shifts in search behaviour. A recent study suggests that dominating Google’s top spots won’t bring the results of yesteryear. Alongside demonstrating the importance of capitalising on Google’s featured snippets (or similar)
Google’s Top Spots No Longer Top Dogs Read More »
AMP For Gmail Is An Email Marketing Gamechanger Email marketers rejoice, today is a good day. At the beginning of 2019 Google announced the much activated launch of its AMP for email offering, ahead of its 2nd July go-live date. Although launched in July, the feature was only available to Gmail users accessing via web.
Google Expands Dynamic Email Offering Read More »
Google Has 120+ Million Local Guides In 24,000 Locations Google Maps is a sleeping giant. Every month, more than a billion people use Google Maps. Following a host of feature upgrades within the past year they’re about to use it a whole lot more. Google’s plan for Maps is to be the one-stop-shop where users
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Google Maps & Shopping Campaigns See Xmas Upgrade One of the most overlooked and underserved aspects of digital communications is the ability to physically move audiences. For the past 20 years, most online marketing tactics have centred on serving web impressions, driving clicks, watching vids, generating Likes and encouraging online comments. Also, Poking. Remember when
Google’s BIG Local Marketing Plays Read More »
Google's "BERT" Update Will Impact 1 in 10 Search Queries Google has announced its most important search update in almost five years, BERT. BERT stands for Bidirectional Encoder Representations from Transformers. According to Google, BERT helps better understand the nuances and context of words in searches, enabling Google to better match those queries with more
Google Announces Biggest SEO Update In 4 Years Read More »
Google Search Beta Will Capture Leads Directly From Results Page Google is testing a new way for businesses to capture customer information with lead form extensions for Google Ads. The new beta functions very similarly to Facebook Lead Ads, in that Searchers can submit their information directly from the search ad. See image above via
Google Takes On Facebook With New Lead Gen Campaigns Read More »
Google has introduced a few new AI-driven tweaks for campaigns in the Display & Video 360 platform. We’re talking outcome-based ad buying and automated bidding at the insertion order level. It’s simpler and more impressive than it may sound… Automating outcome-based success Up to now, automated bidding in Display & Video 360 only supported ad
New Ad Buying Automation via Google Read More »