Google's Richer, Personalised Creatives Across Search, Shopping & Display  In 2018, to mark Google’s 20th birthday, Ben Gomes, former Senior VP, Search, News and Assistant, used the occasion to shine a light on the next chapter of Search. Gomes claimed that the future would be driven by three fundamental shifts in how Google thinks about […]

Google Analytics will leverage its machine learning to suggest new and improved audiences for your App + Web marketing campaigns. A pair of new metrics—on the likelihood of purchase and the likelihood of churn—could do wonders for both campaign targeting and analysis. If your web property generates the quantity of purchase activity needed to power

Google’s Smart Campaigns—an AI-assisted ad offering—has recently announced an expanded feature set, focusing on targeting, reporting and more. Keyword Themes ‘Keyword themes’ is Google’s new name for the part of Smart Campaign set-up that used to be labelled ‘products and services’. In practice, this is the step to identify what the advertiser is offering. Google

Google Business Messages Can Power Sales Or Customer Service  Google has announced a significant upgrade for Business Messaging across Google surfaces. Google rolled out messaging via Google My Business in 2017, giving searchers the ability to message and interact with organisations directly from search engine results. The feature was then further extended to Google Maps

Google Introducing New "Page Experience" Algorithm Ranking in 2021  User experience (UX) has been a major tenant of web design for aeons. However, following Google's latest announcement, UX will now also directly begin impacting search engine rankings as of 2021. Google's latest UX search ranking update is known as Page Experience. Sowmya Subramanian‎, Director of

Latest COVID-19 Update Facilitates Contact-Free Options Google has released yet another valuable update to help local businesses during COVID-19: a curbside pickup indicator. The latest update builds upon Google's existing merchant features, allowing businesses to show if they have products in-stock, in-store, and then if items are available via contactless pickup by the roadside. Since

Can Google Dominate Podcasts As YouTube Has Video? Podcasting is becoming big business. Pre COVID-19, Podcasting was poised to be one of the fastest-growing media channels in 2020, according to research from Deloitte, published earlier this year. As per Deloitte's, "Technology, Media, And Telecommunications Predictions 2020" report, it had forecast that the global podcasting business could grow