Off the back of an update to its targeting capabilities, Google says its Play store ads have generated over three billion app installs. Now the tech Giant wants to make it easier for marketers to promote their apps. Now, Google has unveiled three new features for to promote apps with its Universal App Campaigns service. […]

Google Search remains, even more than Facebook, a constant in our digital lives.  Aside from ramping up security and adding functionality for things like flight bookings, in 2016 Google Search made no bones about the fact that it was evolving for mobile. And woe betide anyone who stubbornly clings to the desktop. Count down Google

Just in time for the silly season, two new AdWords reports announced by Google aim to make it easier for retailers to understand more about in-store shoppers. Where customers come from According to Google, 76% of people who use their mobile to search nearby locations for a product or service will visit a business that

Google's nascent messaging app Allo has just added another millennial-inspired feature: the ability to predict what emoji or sticker you're going to use next.  Smiley face? Allo's Smart Smiley button now scans your text and suggests all sorts of emoji or sticker, relevant to the content you're tapping out. It also works when receiving messages,

Google has announced a major upcoming change to mobile search rankings. The change could have serious effects on businesses that rely on search for success. What’s happening From 10 January 2017, Google will start penalising web pages that include certain elements that they have deemed intrusive. Under Google’s new rules, you could find that your

The potential for virtual reality technology gets a boost with Google’s recent acquisition of Eyefluence. Judging by the recent launch of the Daydream VR headset, Google seems determined to make virtual reality mainstream by fusing Eyefluence’s eye-tracking tech with their augmented virtual reality displays. A better experience is better for everyone For the moment, VR

Google's nascent messaging app Allo has released a bunch of new features aimed at attracting millennials. Share to care The Allo faithful now get a split-screen mode, and handy app shortcuts. While Allo iOS users can now draw on images before sharing them, a feature already available on Android. Young things Google is pushing Allo

The Play Store will soon offer a streaming try-before-you-buy functionality for apps. Try now, buy in 10 minutes Try Now will grant 10 minutes’ free streaming access to paid games available through Google’s Play Store. If the user does not play for a full 10 minutes in a single sitting, they can come back and

It might have been inspired by the launch of its first phone, or it may be a nod to browsing trends. Either way Google is starting to index search results for mobile, in an attempt to give users on-the-go an improved search experience. Twist and shout Google is planning to release the new mobile search

Google has warned publishers it is preparing to penalise pop up ad pushers. Pop Off Google issued the missive on its Webmaster blog. "Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. "To improve the mobile search experience, after January 10, 2017, pages where content