Just in time for the silly season, two new AdWords reports announced by Google aim to make it easier for retailers to understand more about in-store shoppers. Where customers come from According to Google, 76% of people who use their mobile to search nearby locations for a product or service will visit a business that …
Google announces new AdWords reports for bricks-and-mortar businesses Read More »
Google's nascent messaging app Allo has just added another millennial-inspired feature: the ability to predict what emoji or sticker you're going to use next. Smiley face? Allo's Smart Smiley button now scans your text and suggests all sorts of emoji or sticker, relevant to the content you're tapping out. It also works when receiving messages, …
Google has announced a major upcoming change to mobile search rankings. The change could have serious effects on businesses that rely on search for success. What’s happening From 10 January 2017, Google will start penalising web pages that include certain elements that they have deemed intrusive. Under Google’s new rules, you could find that your …
The potential for virtual reality technology gets a boost with Google’s recent acquisition of Eyefluence. Judging by the recent launch of the Daydream VR headset, Google seems determined to make virtual reality mainstream by fusing Eyefluence’s eye-tracking tech with their augmented virtual reality displays. A better experience is better for everyone For the moment, VR …
Google has VR in its sights with new acquisition Read More »
Google's nascent messaging app Allo has released a bunch of new features aimed at attracting millennials. Share to care The Allo faithful now get a split-screen mode, and handy app shortcuts. While Allo iOS users can now draw on images before sharing them, a feature already available on Android. Young things Google is pushing Allo …
The Play Store will soon offer a streaming try-before-you-buy functionality for apps. Try now, buy in 10 minutes Try Now will grant 10 minutes’ free streaming access to paid games available through Google’s Play Store. If the user does not play for a full 10 minutes in a single sitting, they can come back and …
It might have been inspired by the launch of its first phone, or it may be a nod to browsing trends. Either way Google is starting to index search results for mobile, in an attempt to give users on-the-go an improved search experience. Twist and shout Google is planning to release the new mobile search …
Google has warned publishers it is preparing to penalise pop up ad pushers. Pop Off Google issued the missive on its Webmaster blog. "Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. "To improve the mobile search experience, after January 10, 2017, pages where content …
Google is soon to launch Google Optimize, a free version of its analytics platform Google Optimize 360. Knowledge is free – for now Google Optimize is launching in beta, and is essentially a landing page optimisation tool for brands. Integrated with Google Analytics, Optimize lets you conduct A/B, multivariate, and redirect tests. Optimize will then …
Like most things Google, their new video-calling app is free and easy. But what’s so special about a new video app? Sneak preview Well, for one thing, Duo starts its video capture of the caller as soon as the call is placed: it displays that live video to the receiver, before they have even answered. …