Facebook bets big on audio, with new tools & podcast features In a plotline as predictable as Tottenham Hotspur losing another sporting final, Facebook’s obviously now going full Clubhouse. Facebook hasn’t just clubbed audio app Clubhouse; it’s also announced a whole new raft of audio features that will change how users consume their listenable content. […]
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Will Better Testing Save Marketer's Organic Video Results? Finally, the change we all wanted to see has started to land on our shores! Nobody likes to deal with Facebook Creator Studio, but hopefully, this update will bring smiles to faces and some sunshine to the hellscape. We all know that Facebook video engagement is down
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TikTok Claims 732m Users Globally & Rising Fast As social media spend booms in 2021, TikTok is busy embracing a bold new future through its range of eCommerce-focused adverts, according to a leaked pitch deck doing the rounds with various advertisers in the US. The report recently featured in Business Insider outlines an array of
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New Reels remix offers Instagram engagement boost Instagram Reels has launched Remix, its clone of TikTok's incredibly popular Duets. The new Remix update will enable Instagram content producers to jump on the engagement bandwagon and copy what's worked so well over at TikTok. Instagram Creators "Now you can create your own reel alongside an existing reel! Whether
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Apple's iOS 14 Digital Marketing Armadgedon Draws Closer In November 2014, Paper Magazine ran an interview and photoshoot with Kim Kardashian that claimed to break the internet. Despite earning nearly 1% of all web browsing history in the US 24 hours after publishing the full story, Paper never came close to breaking it as completely
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The TikTok cheat sheet Last year, when TikTok expanded its ad offering for brands, it kicked off with the slogan, “don’t make ads, make TikToks.” But what does that mean exactly? Well, essentially nothing, since everyone is just running ads on TikTok, much as they are in every other channel. But, it is fair to
TikTok Launches Ad Library & Brand Safety Measures Read More »
Super Followers Launch In Subscription Drive Twitter is going to start charging users to see tweets. That’s right; the notoriously free platform will start to allow certain accounts to monetise their content in new ways. The new pay-for-posts feature will be called Super Follows. It will allow users to subscribe to their favourite accounts or
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Pinterest Video Views Up 100% In 2020, While Uploads Grow 6X Last week, Pinterest hosted its first-ever Pinterest Presents summit, virtually, of course, where it gave marketers a glimpse into what 2021 and beyond would mean for the platform. The social media giant used its conference to announce several new features and spill the beans
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New Report Sets Creative Tone For 2021 Understanding audience trends, knowing what will generate engagement, and harnessing creativity as we move through 2021 is vital for brands and marketers in a post-COVD world. Luckily for creatives, social media giants TikTok has spilt the beans on the creative campaigns and themes driving interaction on its vast
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Facebook & Instagram Shopping Streamlines With Shopify “Shop Pay” In a move that's surprised nobody and caught even fewer people off guard, Facebook and Instagram have announced a smart new integration with Shop Pay, from Shopify. Brands and marketers will now be able to take advantage of Shopify Shop Pay's higher conversation rate and lightning-fast
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